DEVELOPING A PROFESSIONAL PRESENCE

Center for Professional Communication

The New Professional Image

Professional Presence

A dynamic blend of poise, self-confidence, control and style

Empowers us to be able to command respect in any situation

Permits us to project confidence that others can quickly perceive

Permits us to rise above the crowd

The Importance of Making a Good First Impression First impressions are lasting ones First impressions are the first step in

building a long-term relationship The secret to making a good

first impression: Social generosity Putting the emotional focus on

the other person(s)

The Importance of Making a Good First Impression The Primacy Effect

The tendency to form impressions quickly at the time of initial meeting

Later information is either ignored or reinterpreted based on initial framework

First impressions represent 100% of what they know about you at that point

The Importance of Makinga Good First Impression The First Few Seconds Our thinking is not always rational Decisions happen subconsciously in a

split second Assumptions vs. Facts Initial impressions are made up of

assumptions and facts The briefer the encounter, the greater

the chance for misinformation

Major Factors That Form Your Image

Surface Language

Surface Language: A pattern of immediate impressions conveyed by appearance

What contributes to your surface language? Basic principles of appearance that

withstand time: If you want the job, look the part If you want the promotion, look promotable If you want respect, dress as well or better

than industry standards

Wardrobe Engineering

Wardrobe Engineering: Describes how clothing and accessories can create a certain image

Effective packaging is an individual matter based on a variety of factors

What factors should be considered when deciding if an

ensemble is appropriate?

Appropriate Business Professional for Men

Appropriate Business Professional for Women

The Business Casual Look

The Business Casual Look Movement toward greater

comfort and individuality Wear dressier business

clothing when meeting with customers or clients

Wear clothing that is clean, neat and fits well

Appropriate Business Casual for Men

Appropriate Business Casual for Women

Facial Expression

After overall appearance, facial expressions are the most visible part of you

Provides clues to identify the inner feelings of another

Strongly influence people’s reactions to each other

Entrance & Carriage

The way you enter an office or business meeting can influence the image you project

Project self-confidence with: a strong stride a friendly smile good posture a genuine sense of energy

Voice Quality & Speech

Voice qualities that contribute to your image:

Tone of voice Rate of speech (tempo) Volume Ability to pronounce (diction)

Your Handshake

The message the handshake sends depends on several factors:

Degree of firmness Degree of dryness of hands Duration of grip Depth of interlock Eye contact during

handshake

Etiquette

Dining Etiquette Pay attention to table manners Order food that is easily controlled, not

messy Meeting Etiquette Start and end positively and on time Speak to the topic Summarize and recap responsibilities

Etiquette

Cell Phone Etiquette Don’t use in meetings, elevators, restaurants Talk in a normal speaking voice Ask disturbing cell users to take the call in

private

Conversational Etiquette Don’t be too informal, too fast Avoid foul language, sensitive terms, slang

Etiquette

Networking Etiquette Introduce yourself and what you do Avoid negative talk Follow up with contacts Send a thank you note to anyone helpful

to you

Incivility: The Ultimate Career Killer Civility is a form of social generosity

The Job Interview

Communicate the image that you are someone that is conscientious

Show that you care enough to make a good impression