professional profile (1)
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Deena Marie FernsStrategic Program Manager (MBA with Distinction)
+6010 207 8631
https://my.linkedin.com/in/deenamarieferns
I love to run, cook, eat, teach and make ideas profitable…
Education:Masters in Business Administration (MBA with a Distinction), University of Bradford, UK.L7 Diploma in Management Consulting, Chartered Management Institute, UK.BSc Hons in Computing, University of Staffordshire, UK.
With the 8 years working experience in a broad range of functions including business process analysis and strategic management, I have learned to love challenges, enjoy cultural management and strive by goal-digging, while remaining highly motivated and relaxed.
Hi, I’m Deena!
Don’t get me wrong, I did do more than just studying. I travelled (coz travelling in EU once you are there is super cheap, and thank goodness for the over supply of airlines and
competition…), volunteered, experienced what I could, and drove everyone around me crazy ...
Yes, not a typo there. I love taking ideas and turning them into profits… How? Pick me!! Pick
me!!
Key Skills
Program Management
Problem Solving
Effective Team Leadership
Stakeholder Engagement
Presentation Skills
Employment historyIncident Lifecycle CoordinatorHewlett Packard (HP) Malaysia January 2006- August 2007
Presales LeadXynapse Sdn Bhd, MalaysiaSeptember 2007 - June 2008
BP Project AdministratorIBM Global Business Services, MalaysiaJuly 2008 - August 2010
Business AnalystKelly Services (M) Sdn Bhd, MalaysiaSeptember 2010 - September 2011
Program Manager (South East Asia)April 2012 September 2014Reporting AnalystSeptember 2011 to March 2012 SELLBYTEL Services Sdn Bhd, Malaysia
Senior Manager Program Management & DevelopmentAntasis Pte Ltd (Singapore)January 2016 - Present
Past ProjectsSELLBYTEL Services Sdn BhdClient: CISCO Systems Pte Ltd
1. Sales Road Warrior Program – developed new business partners and promoted sales for SME products in the velocity sector. Grew a culturally diversified team from 8 to 12 contributing an average of USD 5M quarterly (105% of target).
2. Service Provider Sales Associates Program - individuals based in major telecoms across SEA. Developed a strategy to train and promote the sales and presales team on CISCO solutions. Grew the team from 1 to 5 contributing an average of USD 10M quarterly to the commercial sales team. (111% of target)
3. Technical Road Warrior Program – built the team which was required to train and provide presale service to the velocity partners. A new team with 10 members across SEA. In the past year, they have trained and recruited 35 partners per quarter.
4. Process automation into Salesforce.com for Opportunity Management.
Kelly Services (Malaysia) Sdn BhdClient: Paypal Malaysia
1. Prepared proposal that won the PayPal account, hiring 50 employees for 7 different language backgrounds.
2. Initial account management until handover to the recruitment team.
Client: Dyson Manufacturing Sdn Bhd3. Contracts negotiation and proposal submission for 3
years account renewal. Received award of excellence.
IBM Global Business Services, Malaysia.1. Lead Management Tool. A tool that allows resellers to
submit their leads or opportunities which were then passed on to specific Account Managers.
2. Bid Management Application. An online web application that allowed Distributors and T1 partners to submit their bids for the internal Bid Managers to work on. This allowed all bids to be tracked and ensured that sufficient information was provided. (Process automation)
3. Sales Out Measurement Process. A process that minimizes unidentified or untraced revenue which was running at 27% of the business.
Credits
Images:www.managed-programs.comwww.schoolmeet.orgblog.xanedu.comgenomics.entrepreneurship.ubc.cawww.igd.com
Concept:http://www.slideshare.net/cferdinandi/resumesm/