dcu innovation, marketing and new technology foresight

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Research for Ireland’s Future Innovation, Marketing and New Technology Foresight Dr. Stephen Flinter, Science Foundation Ireland

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This is a lecture given by Steve Flinter of Science Foundation Ireland on Innovation, Marketing and New Technology Foresight to MSc students at the DCU business school.Lecture delivered on November 25, 2009.

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Page 1: DCU Innovation, Marketing and New Technology Foresight

Research for Ireland’s Future

Innovation, Marketing and New Technology Foresight

Dr. Stephen Flinter, Science Foundation Ireland

Page 2: DCU Innovation, Marketing and New Technology Foresight
Page 3: DCU Innovation, Marketing and New Technology Foresight

About SFIFounded in 2000

Statutory body in 2003

Annual budget ~€170m

Three core areas: ICT Life Sciences Energy

Page 4: DCU Innovation, Marketing and New Technology Foresight

SFI ProgrammesResearch Frontiers (>500 awards)

€50k-€150k (p.a.)

Principal Investigator (>100 awards) €150-€500k (p.a.)

Strategic Research Cluster (19 awards) €1m-€1.5m (p.a.)

Centres for Science Engineering and Technology (10 awards) €2m-€3.5m (p.a.)

Page 5: DCU Innovation, Marketing and New Technology Foresight

SFI ProcessOpen calls

Investigator-driven

Bottom-up selection

Expert, international peer review panels

Page 6: DCU Innovation, Marketing and New Technology Foresight
Page 7: DCU Innovation, Marketing and New Technology Foresight

Watt’s Steam Engine (1775)

Page 8: DCU Innovation, Marketing and New Technology Foresight

Stephenson’s Rocket (1829)

Page 9: DCU Innovation, Marketing and New Technology Foresight

Bell’s Telephone (1876)

Page 10: DCU Innovation, Marketing and New Technology Foresight

Edison’s Light Bulb (1878)

Page 11: DCU Innovation, Marketing and New Technology Foresight

Benz’s Internal Combustion Engine (1896)

Page 12: DCU Innovation, Marketing and New Technology Foresight

Marconi’s Transatlantic Transmission (1901)

Page 13: DCU Innovation, Marketing and New Technology Foresight

Powered Flight (1903)

Page 14: DCU Innovation, Marketing and New Technology Foresight

Space Flight (1957)

Page 15: DCU Innovation, Marketing and New Technology Foresight
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Platform TechnologiesProcessing

Storage

Display

Communications

Sensing

Page 17: DCU Innovation, Marketing and New Technology Foresight

Moore’s LawThe number of transistors on an integrated

circuit doubles every 2 years

The processor speed doubles every 18 months

Page 18: DCU Innovation, Marketing and New Technology Foresight

Moore’s Law

Page 19: DCU Innovation, Marketing and New Technology Foresight

Multicore Processors

AMD Quadcore Opteron Processor

Page 20: DCU Innovation, Marketing and New Technology Foresight

Storage

Page 21: DCU Innovation, Marketing and New Technology Foresight

Reducing Cost of Storage

http://www.mkomo.com/cost-per-gigabyte

Page 22: DCU Innovation, Marketing and New Technology Foresight

Samsung EcoGreen F2 HD103SI 1TB

€69

www.komplett.ie/k/ki.aspx?sku=479453

Page 23: DCU Innovation, Marketing and New Technology Foresight

Flash Memory

Page 24: DCU Innovation, Marketing and New Technology Foresight

iPod Introduced October

2001

5 & 10 GB capacities

Page 25: DCU Innovation, Marketing and New Technology Foresight

iPod Touch Introduced

September 2007

8, 16, 32GB

Page 26: DCU Innovation, Marketing and New Technology Foresight

The Innovator’s Dilemma

Clayton M. Christensen (2000)

Page 27: DCU Innovation, Marketing and New Technology Foresight

Displays: from CRT to LCD

Page 28: DCU Innovation, Marketing and New Technology Foresight

Touch Sensitive Displays

Page 29: DCU Innovation, Marketing and New Technology Foresight

Electronic Paper

SFI CRANN Centre & Hewlett PackardAmazon Kindle 2

Page 30: DCU Innovation, Marketing and New Technology Foresight

Communications7.2mbps wireless (HSDPA)

~7mbps (WiMAX)

20mbps wired broadband

100mbps WiFi (802.11n)

1000mbps LAN

Page 31: DCU Innovation, Marketing and New Technology Foresight

PhotonicsUsed to support

backbone networks

40 gbps – 1.5 tbps

Page 32: DCU Innovation, Marketing and New Technology Foresight

Cognative RadioUltra wide band

Multiple frequencies

Software defined radio

Page 33: DCU Innovation, Marketing and New Technology Foresight

Positional Sensors

GPS Sensor In-car Sat Nav

Page 34: DCU Innovation, Marketing and New Technology Foresight

Chemical/Environmental Sensors

Microfluidics array & phosphate sensor package – NCSR & Clarity CSET

Page 35: DCU Innovation, Marketing and New Technology Foresight

Body Sensors

An Post cycle team at being fitted with Foster Miller sensor vest (Clarity Centre)

Page 36: DCU Innovation, Marketing and New Technology Foresight
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Internet & World Wide Web

Web 2.0Web 1.0

Page 38: DCU Innovation, Marketing and New Technology Foresight

Web 3.0 – Semantic WebAscribing meaning

to data

Linked Data Connecting

disparate data sources

DERI sig.ma semantic search engine

Page 39: DCU Innovation, Marketing and New Technology Foresight

Internet of ThingsTrillions of

connected devices

Both wired & wireless

Sensor web & semantic web

Page 40: DCU Innovation, Marketing and New Technology Foresight

Assisted LivingUsing sensor web to

monitor well being

Fall detection

Variations in daily routine

Page 41: DCU Innovation, Marketing and New Technology Foresight

Medical DevicesAdvanced signal

processing

Real-time data analysis

Connected devices

Neonatal brain monitoring at UCC

Page 42: DCU Innovation, Marketing and New Technology Foresight

Location AwarenessMobile devices

Multiple sensors

Layer additional information based on location

Layar augmented reality

Page 43: DCU Innovation, Marketing and New Technology Foresight

Data AnalyticsMeasuring your

website

…personal finances

…business

…warehouse

…retail centre

Page 44: DCU Innovation, Marketing and New Technology Foresight

Data Mining & Visualisation

Enormous growth in volume of data

Growing need to analyse and visualise data

Data visualisation – SFI Clique SRC

Page 45: DCU Innovation, Marketing and New Technology Foresight

ConclusionsPlatform technologies continue to develop at

exponential pace

New applications emerging to exploit platform technologies

Innovation happening at the integration points

Analyzing the data becoming increasingly harder

Sensor-based technologies next big thing

Page 46: DCU Innovation, Marketing and New Technology Foresight

[email protected]

e

@sflinter (Twitter)

http://flinter.com/contact