dazzletoday: tradeshow optimization platform for exhibitors
TRANSCRIPT
Save Time. Save Cost.Save Headaches. Use DazzleToday to make life slightly easier.
Get to know
DazzleToday a
little better.
Manage your trade show participation smarter.
From invitation to conversion
and everything in between.
How to Optimize
Your Tradeshow?
Lets begin!
12 ChallengesExhibitors Face in optimising their trade show participation
Do you face uncertainty over
tradeshow effectiveness?
If yes, read on!
Challenge 1:No clean & consolidated database of contacts to which invites need to be sent.
Without data & a drive to connect your show lacks power to grow.
Invite
Challenge 2:Sending boring & unattractive e-invites or reminders for your tradeshow.
Badly worded e-mails hurt your chances for interaction!
Invite
Challenge 3:Not having well planned landing pages & RSVP metrics to plan further.
Knowing how many have confirmed, helps you plan better.
Invite
Challenge 4:No opportunities to set up appointments to manage the timeof your in-booth managers better.
Give yourself a better chance to close by managing appointments.
Invite
Challenge 5:Improper budget planning and tracking to ensure maximum push with minimum risk.
Funding incorrectly or over budgeting hits your profits.
Plan
Challenge 6:No tracking of tasks, critical things being left out during planning and during the show.
Pending deliverables leads to a shabby show.
Plan
Challenge 7:Not having all your corporate and marketing collaterals in digital form ready to go and readily accessible to those in need.
Delays in sharing lead to time wastage & loss of leads.
Plan
Challenge 8:Capturing all visitors and leads in one location, quickly and live at the show booth. Don’t lose visitor
information using diaries & time waiting for cards.
Excite
Challenge 9:Not getting enough leads to
justify time and money investment in the tradeshow.
Lacks of invites, preparation & follow-up leads you to a loss.
Excite
Challenge 10:Not funneling your leads into the right bucket or towards the right sales person.
A wrong selection or delayed assignment causes losses.
Persuade
Challenge 11:No following up with
Leads post show to increase chances of conversion. Late follow-ups
means your Leads may have forgotten you!
Persuade
Challenge 12:Not knowing if the tradeshow you went to last year is worth going next year!
Lack of metrics leads to confusing and incorrect decisions.
ROI
6 Myths about Trade shows.
DazzleTodayhelps you bust myths to overcome the problems.
Myth 1:Anyone can staff your booth.
60% don’t send the right people!
Myth 2:Tradeshows are a waste of time.
Listed as the most preferred meeting place for leads in B2B surveys!
Myth 3:Tradeshow Leads are a Waste of Time.
75% don’t invest-to-extract.
Myth 4:It’s the trade show organizer’s job to ensure I get footfalls and leads.
70% don’t plan their participation well.
Myth 5:
Technology today is giving attendees a reason to stay home.
A survey indicated 81% to return to the same trade shows to attend.
Myth 6:Trade show planning needs too much time and effort.
75% don’t invest-to-extract.
Finally, the Solution to overcome your challenges and busting the myths is here.
Presenting….
Let’s bust some
myths as a first
step to overcome
the Challenges
Tradeshow Optimization Tool for
Exhibitors
What to expect from DazzleToday?
Helping hand to get your trade show mojo back.
Expect:Smarter Contact Management
Integrated contact manager to pull in contacts from everywhere.
Invite
Expect:More professional and hard working Invites
Select from a set of templates and designs for invites.
Invite
Expect:Better Landing Pages
Create metrics laden awesome Landing pages to capture RSVPs.
Invite
Expect:Better Appointment Management
Setup appointments, get reminders & manage time.
Invite
Expect:Better Tradeshow Planning
Plan your Tasks, assign Sub-tasks and stay alert on delays.
Plan
Expect:Better Task Management
Select the best team and plan your team strategy.
Plan
Expect:Better Availability of
marketing assets and templates
Ensure digital assets are there for right people at right time.
Plan
Expect:Better Budget Tracking
Budget your Expenses and track them with metrics.
Plan
Expect:
Better access to Trade show Information
Know your tradeshow better with insights and learnings.
Plan
Expect:Better Data Security
Ensure your Data, Leads, Assets & Contacts are backed-up & safe.
Plan
Expect:Better Lead Capturing and Sharing
Don’t lose any leads or visitor information with smart forms.
Excite
Expect:Better Leads & Lead Allocation
Get better qualified leads using invites, RSVPs & metrics.
Persuade
Expect:Better Post show follow ups
Workflow based follow-ups automated & goal driven.
Persuade
Expect:Better Measurement of Success
Track the right metrics to help you make better decisions.
ROI
