Sandstrasse, 88003 Zürich

http://pautodo.compautodo@gmail.com

Pau Todó BallesterOctober 04th, 1971Barcelona

Creative DirectorCopywriterTranscreator

I started writing synopsis for the back covers of Ed. Quaderns Crema’s books when I was 19, but soon I left to work for a cultural magazine called Ajoblanco. There I published my first articles and acquired experience enough to be sent to London as a correspondent. One year later, back in Barcelona, I started translating from English to Catalan after obtaining the Proficiency Certificate at the American Studies Institute. I adapted serials, documentaries and films for the public channel (TV3) and kept on writing, this time for pop-rock magazines.

In 2000 I’ve founded Urgencias Literarias helped by two partners. One of them knew how to write good ads, so I did my firsts attempts learning with real fire: short copy, naming and ad translation. Our most important clients included the top business school in Barcelona, ESADE, the public television, TV3, and a private bank from Andorra, Andbanc. The rest of the projects were done in collaboration with renowned agencies and studios like LOWE LINTAS FMRG, SCPF, or SUMMA COMUNIACIÓ.

By 2004, the group Addgrupo hired me as a senior creative copywriter. It was a reasonably big company and I had the chance to organize my own creative teams, with whom I’d put into practice new ideas for internal, non commercial projects when there was a few spare time between briefing and briefing. That experience would be extremely useful when working as creative director some years later.

But in 2008 the big crisis forced almost everyone to freelance again. I worked for Switzerland and Belgium creating the brands Victor Hunt and Südhang, translating brandbooks for Added Value and helping local companies, like Collaborabrands, to plan their online reputation. I joined the World Writers in 2009 and in 2010 started at Morrsion Ave as a Creative Director.

At Morrison we specialized in highly immersive, interactive and social campaigns. Mango and Torres wines are just little good examples of what we did.

Now I’m trying to prepare a new Ajoblanco. Same principles, new mediums. While gathering a good team and finding the resources I transcreate and adapt to my local market the international campaigns managed by World Writers.

Studies

Primary school:Escuela Nacional Uruguay. Barcelona

Secondary school:Institut de Batxillerat Montserrat. Barcelona

1995:Audiovisual translation diploma. VII Audioviual Translation conference of Vilanova

1996:Proficiency Certificate. Institut d’Estudis Nordamericans

1999:University Access Test. Universitat Central de Barcelona

2001-2003:1rst Year at the Faculty of English Philology. Universitat de Barcelona

2005-6:Postgraduate diploma of "On-line edition/ Multimedia project management”. Universitat deBarcelona Virtual

Awards & lectures

2002Andbank. Design Week Award. Copywriting.

2003“La Lua i el Món”. Award of the Catalonia’s Spectators Association fot the best educative cartoon on the catalan public TV. Scriptwriting

2006“Marketing 2.0”. Lecture at the IESE Business School.

2007“Culture Jamming”. Lecture at the Arts & Crafts School of Sant Cugat (Spain)

2008“Semiotics of advertising”. Lecture at the Faculty of Philosophy of the University of Barcelona

Language skills

CatalanMother tongue. SpanishSecondary mother tongueEnglish:Proficiency level

Additional professional skills

NamingClaim and slogan creativityStrategic benchmarking and brand planificationSocial Media ManagementInteractive, viral and transmedia creativityFilm translation and scriptwriting Orthographic and style correctionMusic and culture journalismLiterary writingMuseum copywriting

Personal hobbies and interests

Writing articles on new trends of advertising. Visit: http://ictnet.es/megaperl

Social media management on Culture Jamming, subvertising and radical communication. Visit: http://www.facebook.com/group.php?gid=6185856793

Blogging on semiotics and rhetoric of advertising, arts, culture and politics. Visit: http://loungecollective.blogspot.com

Literary writing.Visit: http://issuu.com/sarahhahnle/docs/matilda-print