R I C A R D O M A I A Av. Moema, 634 / 11 – Sao Paulo – SP – Brasil 55 – 11 – 2667 – 9428, 55 – 11 – 99206-4038 ric.maia@terra.com.br www.ricardomaiaproducoes.com.br https://br.linkedin.com/in/ricardo-maia-52877212

ENTERTAINMENT EXECUTIVE

SENIOR EXECUTIVE, with over 20 years experience in the strategic planning, development and management of multi-million dollar international business operations with specific expertise in the entertainment industry. Consistently successfull in analyzing market trends and capitalizing on local market opportunities to create high-profit, high visibility partnerships through sponsorships, product development, brands positioning and innovative marketing media solutions. Expert in indentifying, creating, packaging and producing high quality live entertainment properties with a passion for turning the best ideas into shows and brand-entertainment projects that entertain and inspire. Fluent in English. Available for relocation to other countries.

♦ Creative vision ♦ Concept development

♦ Sales & Marketing

♦ Budgeting and Finance

♦ Project and Event Coordination

♦ Strategic Alliance Building

♦ Contract Negotiations

♦ Branding, PR and cross-promotion

♦ Web-Design and social media

ACCOMPLISHMENTS:

♦ Raised more than $20 million in sponsorships for cultural and sport projects, establishing a wide array of partnerships opportunities with companies such as Amanco, Ambev, ArcelorMittal, Braskem, Cadbury Adams, CCR – Companhia de Concessões Rodoviárias, Citibank, Coca-Cola, Computer Associates, Credit Suisse Hedging Griffo, Dixie Toga, Dow, Eurofarma, Hershey’s, Johnson & Johnson, McCain, Nestlé, Odebrecht, Pepsico, Pfizer, Texaco, Unilever, Visa (partial list)

♦ Created, directed and produced 4 top-rated independent live shows on time and under budget.

♦ Proven track record of successfull sales, marketing and business leadership.

PROFESSIONAL EXPERIENCE:

05/2005 Ricardo Maia Producoes – Sao Paulo, Brasil Founder and President

Established the company to develop branded and high quality family live entertainment properties. Responsible for all the functions needed to create, produce, publicize and sell the projects:

♦ Live Shows: create, produce and deliver almost 20+ entertainment productions per year in theater, circus, concerts, Broadway musicals, opera, arts exhibitions, music festivals (with recognized brazilian artists such as Carlos Lyra, Marcos Valle, Marina Lima, Danilo Caymmi, Joao Bosco, Ivan Lins, among others), cinema and more.

♦ Venues: integral offer and management of entertainment services for events venues like World Trade Center Arena and Theater; local theaters and cultural spaces.

♦ Special Events: deliver cross-promotions, ad tie-ins, brands activation and more, with ROI control, for many companies, using entertainment and marketing tools to promote icon events that get brands close enough to touch consumer’s emotions.

01/2003 CIE – Corporacion Interamericana del Entretenimiento to 12/2004 Sao Paulo, Brasil

Promoted from Account Executive to General Manager of Special Projects World's third company in live entertainment, CIE offers an integrated business model, with show venues (Citibank Hall, Teatro Renault), big outdoor's shows as Madonna, U2, Pearl Jam, Eric Clapton, Roger Waters, Cirque du Soleil's South American Tours, and original's Broadway musicals in S. America.

♦ Responsible for partnership development programs with sponsors

♦ Formed new division, wich enabled company to successfully increase the revenue in 10%.

♦ Created live entertainment concepts with high PAX engangement potential to new and changing consumers

♦ Conceived, negotiated and managed strategic sponsorship packages and marketing alliances

♦ Built external relationships to leverage revenue-generating opportunities with corporations and media venues

♦ Combined entertainment products with interactive service offerings

♦ Expanded branded entertainment and product placement opportunities with Nestlé (Nescafe Point), Visa (Visa Lounge), Seagram (Foods & Beverages at the venues), among others.

ACADEMIC EXPERIENCE

FGV – Fundacao Getulio Vargas – Rio de Janeiro:

♦ Specialization in Marketing Management UNICEUB – Brasilia – DF:

♦ Bachelor Degree in Advertising OTHER INFORMATION:

♦ Author of the e-book “Sponsorships – Tips of How to Use and Capitalize Sponsorships for Cultural, Social and Sports Projects” (“Patrocínios – Dicas de Como Usar e Rentabilizar os Patrocínios a Projetos Culturais, Sociais e Esportivos”), available at Amazon.com - http://www.amazon.com.br/dp/B016POKJEQ

♦ Motivational Marketing keynote speaker for many companies in the past five

years, using his experience in the entertainment field to show the importance of creative mind, team work and leadership.

♦ Professor of Sponsorship Strategies for executives

BRANDED CONTENT EXAMPLES: NESCAFÉ POINT

Step   into  a  world  where  drinks  and  entertainment  collide  to  create  one  of  the  most  memorable  experiences  of  your  life,  with  Nescafé.  With  this  concept  in  mind,  Ricardo  Maia   developed   for   Nestlé   the   Nescafé   Point   project   –   a   branded   space   inside   the  main   foyer   of   many   events   venues   in   Brazil,   to   offer   an   unique   and   affordable  experience   for   the   audience,   selling   original   drinks   with   the   brand,   snacks   and  appeHzers,   and   showing   free   performances   for   all   ages,   before   and   aIer   the  main  events.    The   success   of   this   project,   generated   an   adiHonal   revenue   for   the   company,  strenghtened  the  brand  presence  in  the  audience  minds  and  served  as  the  start-­‐up  of  the   Nescafé   Point   franchise   plan   –   moHvaHng   Nestlé   to   launch   branded   stores  worldwide.    We  have  also  promoted  cross-­‐promoHons  with  rock  concerts,  where  consumers  could  win  free  Hckets  aIer  tasHng  Nescafé  products  at  McCafe  (McDonalds)  units  in  Rio  de  Janeiro  and  Sao  Paulo,  aQending  more  than  10,000  people.  

VISA PROJECT

For Visa, we developed a package of experimental marketing solutions. •  Visa Lounge was a branded space inside the main events venues in Sao Paulo and

Rio de Janeiro where the costumers could experience an integrated content about the preferred music style (rock, folk, heavy metal, rap, funk, pop, classic) through video clips, themed expos, discussion panels and free meetings with artists and specialists.

•  Visa Fast Row – was a special service offered to the public where costumers with Visa card in hands could get a fast-access to buy tickets and to get inside the venue or vip seats

•  Visa Special Prices: Visa costumers could get special discounts to buy tickets for the attractions

•  Visa Sounds: a great music festival with international artists.

CIRCO RODA BRASIL – CCR GROUP

CCR Group is one of Latin America’s largest infrastructure concession groups. It controls 3,265.2 kilometers of highways through brazilian concessionaires. Taking advantage of the natural mobility of the road concessions business, CCR had designed a series of itinerant actions to promote sports, leisure and the access to culture and education in the cities with roads managed by the group. In 2006, as a request from the group, Ricardo Maia developed the Circo Roda Brasil project – a high-quality circus show, sponsored by the company, to invest in the modernization of circus art in Brazil. The Circo Roda Brasil tent had a pioneering aspect in the world. Assembled without a main internal center pole, and with two external supporting arches, the structure allowed greater visibility from anywhere in the audience, thus increasing the reach of the aerial numbers. Its 32-meter diameter provided space for up to 700 people. During six years, Circo Roda Brasil had traveled to more then 30 cities served by the highways of the CCR Group and had been attended by over 200,000 people, with a huge return in visibility and social impact for the group. To view a clip of the project access - https://youtu.be/96Kuug0ORHc Or you can type “Circo Roda Brasil” at YouTube to check all the videos