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A Meeting of Open Minds 2009: Making The Right Communications Investments In a Challenging Economy gen Brieskorn, Vice President Product Strategy – Office of th rade - June 10 th , 2009

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Page 1: Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee

Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved.Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG

A Meeting of Open Minds 2009:Making The Right Communications Investments In a Challenging Economy

Juergen Brieskorn, Vice President Product Strategy – Office of the CTOBelgrade - June 10th, 2009

Page 2: Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee

Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved.Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG

Agenda:

I. Introducing Siemens Enterprise CommunicationsIIb. Service Solutions to meet the economic challengeIII. Final thoughts

Page 3: Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee

Page 3Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved.Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG

Open Minds 2009

High voice and networking TCO

Escalating conferencing expense

High operating expenses

How we can help you meet today's challengesP

rob

lem

Inefficient business processes

Lack of business continuity

Becoming a greener enterprise

Pro

ble

mS

olu

tio

nS

olu

tio

n

OpenScale services offer operational savings and

improved asset utilization

Page 4: Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee

Page 4Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved.Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG

Open Minds 2009

The problem

High operating costs driven by ICT complexity and pace of change

Capital expenses of acquiring, running and upgrading premised-based equipment an increasing burden

Managing diverse IT and communications in-house diverts focus and resources from core enterprise business priorities

Maintaining and retaining the skills required to maintain and grow communications solutions is costly

The problem:High Operating Expenses

Video

Collabo-ration

Mobility

Messaging

Voice

UnifiedCommunications

Your Company

Your Company

Your Company

Your Company

Page 5: Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee

Page 5Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved.Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG

Open Minds 2009

High OpEx and CapEx load Unpredictable costs and

expenses Diluting management focus Cost of developing & maintaining

staff skills

Predictable, consistent expense Access to skilled staff, pay only for what you need, focus on core business Simply packaged maintenance and monitoring to fully managed service with

outsourcing options Multi-technology integration and management ITIL based service delivery

The solution:New services enhance savings and asset utilization

Customer Managed SEN Managed ServiceShared Responsibility

Video

Collabo-ration

Mobility

Messaging

Voice

UnifiedCommunications

Video

Collabo-ration

Mobility

Messaging

Voice

UnifiedCommunications

Your Company

Your Company

Video

Collabo-ration

Mobility

Messaging

Voice

UnifiedCommunications

Your Company

Your Company

Your Company

Your Company

Page 6: Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee

Page 6Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved.Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG

Open Minds 2009

The value:OpenScale Managed Services

“ Outsourcing the complete infrastructure to one external service provider empower us basically to concentrate on our core business excellence and so were able to extremely decrease our costs.”

“ Although we have already taken a new path in integrating TC in our IT, we did not have to build up any additional personnel for the task. With the Managed Services contract, we were able to lower the port price of our systems and still achieve a distinct improvement in the quality of our service.”

For whom have we done it

What do our customers say about it

Frank Ihlenfeldt, Leiter TST, Tchibo GmbH

Christian Teickner, Network Manager, Heidelberg

Reduce direct operation costs by 20%1

The results

Lets you (customer) focus on core competency

Sources: 1) Intellicom Analytics

Page 7: Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee

Page 7Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved.Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG

Open Minds 2009

High voice and networking TCO

Escalating conferencing expense

High operating expenses

How we can help you meet today's challengesP

rob

lem

Inefficient business processes

Lack of business continuity

Becoming a greener enterprise

Pro

ble

mS

olu

tio

nS

olu

tio

n

Secure real-time services and networks maximize

business continuity

Page 8: Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee

Page 8Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved.Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG

Open Minds 2009

The problem

Security and physical threats can create down-time, lost productivity and impact customer service levels

Disaster recovery scenarios not in place or only partially effective

Security gaps create liabilities for your enterprise and threaten business continuity

The problem:Lack of business continuity

Page 9: Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee

Page 9Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved.Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG

Open Minds 2009

The solution:Secure services and networks

Data loss

System failure

Electronic threats

Data Security and Identity Management solutions

Backup Hardware and Processes

Security Management Hardware and Processes

Physical threats

Business Impact Analysis

Business Continuity Management

Disaster Recovery Planning

System Resiliency Solutions

Attacks

Page 10: Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee

Page 10Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved.Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG

Open Minds 2009

The value:OpenScale Services, Enterasys Networks, OpenScape Voice

“ This success reflects the professionalism of Siemens staff, their methodology and overall expertise in this field by assisting Reuters to achieve certification and also create a firm foundation for our future security and continuity programme.”

“ Siemens showed so much understanding for our wishes and problems that we believed it would be more capable of really delivering a smoothly running resilient and secure system.”

For whom have we done it

What do our customers say about it

Chris Tovey, EMEA Security Manager, Reuters

Werner Winiger, Projektleiter, SwissRe

Provide a continuous, disaster tolerant environment potentially saving you $3M per incident1

The results

Manage continuity costs to a predictable, pre-defined budget

Business excellence using best practice approach to meeting compliance obligations

Source: 1) IDC Report 100,000 employee company. Cost of full one off BCM strategy $750k in comparison with $300k per year maintenance

Page 11: Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee

Page 11Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved.Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG

Open Minds 2009

Streamlineto reduce costs

Competeto retain revenue

Prepareto embrace recovery

Streamlineto reduce costs

Competeto retain revenue

Prepareto embrace recovery

Streamlineto reduce costs

Competeto retain revenue

Prepareto embrace recovery

Closing thoughts…

Page 12: Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee

Page 12Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved.Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG

Open Minds 2009

Impact of implementing OpenScape UC Suite at Siemens Enterprise Communications USA

OpenScape UC Application and Voice Internal Deployment atSiemens Enterprise Communications, Inc.

Phased installation fromOctober 2007 through July 2008

21 commercial office sites served by one consolidated datacenter

> 1900 licenses

> 325 tele-workers

$5.7M investment

Documented ROI of 145%

Payback period of 24 months

$18.7M hard-dollar savings over five years (exclusive of productivity gains, etc.)

~ $500,000 estimated savings from reduced power consumption

70% cost reduction per tele-worker

Initiatives Results

Page 13: Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee

Page 13Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved.Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG

Open Minds 2009

OpenPath – Our Promise OpenPath provides a smooth transition to UC

OpenCommunications

Start now regardless of current infrastructure, and migrate at

your own pace

Op

tim

ize

Tra

nsf

orm

En

han

ce

SIP

IP

IPIP

IP

OpenPathYour timeline

Le

ve

l o

f U

C i

nte

gra

tio

n

Page 14: Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee

Page 14Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved.Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG

Open Minds 2009

What Makes Our Approach Different and Better:

Massively scalable Open architecture and networks Protect existing investments Unique software overlay approach Built-in security everywhere Provide customer-centric services Deliver on the green enterprise promise

Why Siemens Enterprise Communications Group?

Only provider offering the choice of complete end-to-end, software-drivenUnified Communications, based on open, secure interoperable standards

Page 15: Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee

Page 15Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved.Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG

Open Minds 2009

High voice and networking TCO

Escalating conferencing expense

High operating expenses

Call to Action:How we can help you meet today's challenges

Pro

ble

m

Lack of business continuity

Pro

ble

m

Software communication and automation lowers TCO

and increases agility

So

luti

on

So

luti

on

UC delivers hard savings, and enhances teleworking, mobility and collaboration

New services approaches offer operational savings

and better asset utilization

Inefficient business processes

Open approach improves Business Process

efficiencies(e.g. contact centers)

Secure real-time services and networks maximize

business continuity

Becoming a greener enterprise

Green Solutions deliver real business value

Page 16: Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee

Page 16Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved.Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG

Open Minds 2009

What Is the Proof-of-Concept Demonstration?

OpenScape Voice and UC applications run as 'services' from the Amazon Elastic Compute Cloud (EC2) environment

SEN's unique open, software-based enterprise communications solutions are compatible to operate in the Amazon cloud as real-time applications

The proof-of-concept opens the door to explore "pay as you go" Voice and UC concepts based on this new virtualized deployment model

SEN Innovation demonstrated at Voice Con 2009 –'UC in the Cloud' Proof-of-Concept Summary

Page 17: Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee

Page 17Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved.Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG

Open Minds 2009

SEN Innovation demonstrated at Voice Con 2009 –'UC in the Cloud' Proof-of-Concept Deployment

Enterprise Customer

IPIP

SMB Customer

Each customer could have their own "virtualized" solution running in the cloud as software

Software-based, mobile or desktop phone clients could be used

Start small and grow, the cloud is 'elastic'

Possibilities to provide Voice, UC, Unified Messaging, Contact Center …

Simple to acquire, usage-based licensing concepts

Little to no capital expenditures or deployment complexities to manage

OpenScapeVoice / UC

How does the Proof-of-Concept Model work?

Page 18: Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee

Page 18Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved.Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG

Open Minds 2009

Our offer until Sep 30th, 2009:Trade-In Credits for your old PBX and devices

System Trade-In

Get up to 50% off a newOpenScape Voice orHiPath 4000 solutionwhen you trade-in yourold PBX.

Acquire the solutionthat will enable you to:

Optimize performance today Enhance to add immediate

business value Transform to revolutionize

your company

… and get value for yourold system!

Get up to 40% off newOpenStage devices when you trade-in yourold phones.

Unbeatable prices ondevices:

selling prices matchedto market, plus …

save up to 40% moreby getting value foryour old phones.

Desktop Trade-In

A compelling businesscase to act now with aproven brand,service and supportprovider.

Trade-In promotionseffectively accelerate …

the return on yourinvestment, and …

your ability to cope inin the current economicenvironment.

Accelerated ROI

Page 19: Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee

Page 19Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved.Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG

Open Minds 2009

We deliver today!

You can right now!