© 2013 siemens enterprise communications gmbh & co. kg. siemens enterprise communications gmbh...

© 2013 Siemens Enterprise Communications GmbH & Co. KG. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG.

1

Digital Channel

Enhancing Customer Engagement

Driving Lead Generation

Designed for our Partners

Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved.Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG

© 2013 Siemens Enterprise Communications GmbH & Co. KG. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG.2

Digital Channel Customer Engagement & Sales Generation

Lloyds CommunicationsEmail: [email protected]: 0844 855 0422

Click here

Web Content Social Content Email Campaigns Resource Center

Visitor experience Audience engagement Demand generation Sales Support

Engagement

Nurture

Close Sales

Presence

Digital Channel Portal

New New



Digital ChannelWhat is it?

1. Automatically displays in your web site, up-to-date web content about our product & solutions & other relevant information:

• 150+ pre-built web pages of Content available in 8 languages

• 120+ brochures, datasheets, whitepapers & analyst reports

• 50+ videos, savings estimators, podcasts & webinars

• Unique campaign Landing Pages

2. Includes an industry-leading email tool with powerful reporting & tracking, to enable you to send to your contacts, pre-built co-branded email campaigns, which are designed to drive recipients to your website and generatenew Sales opportunities

3. Brochures & datasheets, with your logo &contact details to support sales activities

An automated online Demand Generation tool which provides you with the ability to generate sales leads without the need for costly marketing campaign skills:



Digital Channel Making it easier for your customers to buy from you


Click here

Your Logo

Unique URL links

Your Contact Details

Your Web site



Digital Channel Building a ‘clearer picture’ of your Customers & Prospects


Click here

Targeted Sales Follow-up

Send email to yourcontact list

Drives Customers/Prospects

to Digital Channel Landing Page in

your web site

Track Opens& Click Thru’s

in real-time

Track Landing Page ‘interest’

Engage with Customers/Prospects

Web visitors access AssetsFeed your Sales Funnel

Lead Gen form captures contact details



1. Simple self-registration

2. Easy, step-by-step process to enter company details, contact information & upload logo

3. Content already pre-selected for simplicity (can easily be customized as required)

4. Simple instructions on how to get the web Content automatically displaying in your website

5. Enables you to customize appearance to blend with your own Web brand-style

6. Provides access to the email campaign management tool

Digital Channel Simple implementation via Easy-to-use Portal

It takes only a few minutesto get started!

http://digitalchannel.siemens-enterprise.com/portal

1. Digital Channel Portal



Digital ChannelAutomatic syndication of Content to Partner Web Site

1. Real-time syndication embeds Content directly into your website to keep your customers better informed with consistent, up-to-date information

2. Quick to implement with Content, available in 8 languages, and managed and updated by us and controlled by you

3. Improves customer web experience by providing fast easy access to information, first time, in one place, which increases ‘stickiness’ of your web site

4. You capture the leads and contact data

5. Making our web Content quick & easy to find, increases the likelihood the customer will buy from you (see next slide)

6. Co-branded PDFs keep your logo, email address, & telephone number ‘front of mind’ of the customer

7. You spend more time generating sales & less time struggling with marketing programs

“Pull” marketing solution

1. Content Syndication - benefits



Digital Channel The Difference between iFrame & Lightbox

• No web ‘real estate’ required• Can be located anywhere (inc. homepage)• Simplified search• 1-click access to relevant content• Enhanced user web experience

• Easily embedded into existing web content

• Can be located anywhere• Requires page space allocation• ‘May’ require several clicks to find

iFrameLightbox



Digital ChannelWeb-based email tool

Industry-leading web-based email marketing solution:

• integrates with, and drives customers directly to Digital Channel Content/Landing pages in your website

• ability to reach more prospects by seamlessly integrating email campaigns with online presence

• pre-loaded campaign content, automatically co-branded for you and sent by you

• ability to track “opens/click thru’s” for targeted Sales follow up

• enables your sales team to see what the prospects & customers are interested in – reduces ‘Cold-calling’

• Secure, with no Siemens transparency of your customer data “Push” marketing

solution

3. Web-based email tool - benefits



It took less than 1 hour, from registering for Digital Channel …. to the Sales team making follow-up calls to an email campaign ….

Having started displaying the syndicated content in their web site, they selected one of the pre-built emails and sent it out to their mailing list of 1,000 prospects

Using the built-in reporting and tracking tools, they recorded 25% opened the mailing, of which 22% clicked thru’ to their target web content.

The statistics enabled the account managers to know who opened the email, who clicked through to the website and what they looked at, which made their follow up calls simpler, targeted and more productive

The partner reported 23 ‘hot leads’ – defined as “a quoted opportunity with a 50% or better chance of success”.


Digital Channel: A Case StudyMaking it easier to find customers with money to buy

A Partner had 6 sales people & wanted to improve their closing rate:



Digital ChannelTop 5 Takeaways

Displaying up-to-date Siemens information in your web sites means YOUR visitors stay longer and are less likely to leave your web site, frustrated, to look for missing information elsewhere ... and not come back!

Meeting your customers' needs by providing the information they are looking for, improves their web experience which makes your website stickier and increases the probability that they will buy from YOU.

Email campaigns - created by us / sent out by you - with links to the Content/Landing Pages in the YOUR website, drive recipients to the relevant web pages and generate new sales opportunities for YOUR sales funnel.

Powerful reporting and tracking tools enable you to analyze email opens/click thru' results in real-time and improve the targeting and effectiveness of your Sales follow-up activities.

Co-branded brochures and datasheets act as a powerful Sales leave-behind and mean YOUR brand logo and contact details remain front of mind long after visitors download them from your web site.

Sales Funnel

CA B


DIGITAL CHANNELRESOURCE CENTER

Fast access to Sales & Marketing resources – anywhere, anytime.



1. Log in to the Digital Channel Portal

2. Select Resource Center tab, click on ‘Generate embedding code’ and follow simple process

3. Two implementation options:

a) Copy/paste short script into the html of your Intranetpage to make resources available to all employees

b) Create html file on ‘desktop’ to provide individual access via web browser

4. Content remains on our servers, not your intranet, and is managed & kept up-to-date by us (we have no access to your intranet)

5. Fast, anytime, anywhere access for your employees to the Sales and Marketing assetsthey need to do their job quickly and efficiently

6. No URLs, no passwords to remember

Digital Channel Resource Center

Assets include: sales information, presentations, ‘why sell’ guides, sales playbooks, quick reference guides, FAQs, battlecards, training updates, customer letters, emailers and direct mail pieces, brochures, solution briefs, datasheets, infographics, videos, web banners, whitepapers, reports, and much more …http://digitalchannel.siemens-enterprise.com/portal

1. Digital Channel Resource Center



Digital ChannelResource Center - fast access to the information you need

Customized with your logo and company name

Products in the dropdown menu are defined by the product categories previously selected in the Digital Channel Portal (these can be updated at any time)

Rotating icon /banner provides instant access to the latest assets recently added




Select the Product category to reveal the topics/sections available, then click on the + symbol to preview and download the assets




Click on the asset to download


DIGITAL CHANNELSOCIAL CONTENT

Twitter Content Syndication



Digital Channel Using Social Media to Engage with Customers & Generate Leads

SOCIAL MEDIA

SYNDICATION

Digital Channel

New OpenScape Business unified communications platformprovides all-in-one UC straight out of the box. http:// bit.ly/Z7DqoX#SMB #ucoms



Digital ChannelUsing Social Media to Engage with Customers & Generate Leads


SOCIAL MEDIA

SYNDICATION

Digital ChannelYour Twitter account

Links drive Customers & Prospects to the Digital Channel Landing Page in your web site

‘Real-time’ Tracking & Reporting

Engage with Customers/Prospects

Web visitors access Assets

Lead Gen form captures contact details

Your Twitter followers

Automatically ‘re-tweets’ to your Twitter followers

‘Contact me’ form



Digital Channel Customer Engagement & Sales Generation


Click here

Web Content Social Content Email Campaigns Resource Center

Visitor experience Audience engagement Demand generation Sales Support

Engagement

Nurture

Close Sales

Presence

Digital Channel Portal

New New

© 2013 siemens enterprise communications gmbh & co. kg. siemens enterprise communications gmbh...

Documents