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Purpose


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e rec ora e o ver s ng

Visual Publicity (DAVP)

y To perform the functions of a multi-mediaadvertising agency for the Central Government.

y To act as service agency for Central Governmentministries/departments to meet their publicityneeds including production of media inputs as

well as dissemination of messages/information.

y To help Central Government departments informulating communication strategies/mediaplans and help implement them at the grass-rootlevel by providing multi-media support.


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The channels of communication used are :

y Advertisements - Release of press ads

y Exhibitions - Putting up exhibitions

y Outdoor Publicity - Display of hoardings, kiosks, bus panels,

wall paintings, cinema slides, banners etc.

y Printed Publicity - Booklets, folders, posters, leaflets,calendars, diaries etc.

y Audio & Visual Publicity - Spots/Quickies, jingles, sponsored

programmes, short films etc.

y Mailing of publicity material - Distribution of publicity

material


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headquarters consists of :

y Campaign Wing - for coordinating publicity

campaigns

y Advertising Wing - for release of press

advertisementy Outdoor Publicity Wing - for display of outdoor

publicity material

y Printed Publicity Wing - for printing of publicity

materialy Exhibition Wing - for putting-up exhibitions

y Mass Mailing Wing - for distribution of publicity material


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y

Audio-Visual Cell - for production of audio/videoprogrammes

y Studio with DTP facility - for designing

y Copy Wing - for making copy

y Coordination Cell - for coordinating PQs,VIP ref.,Parl.Committees

y Electronic Data Processing Centre - for processing ofbills.

y Accounts Wing

y Administration Wing


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DAVP has a network of offices

y Two Regional Offices at Bangalore and Guwahati to

coordinate the Directorates activities in the region.

y Two Regional DistributionCentres at Calcutta and

Chennai look after distribution of publicity material in

eastern and southern regions, respectively.

y 35 Field Exhibition Units which include seven mobile

exhibition vans, seven family welfare units and 21 general

field exhibition units.

y

Regional Exhibition Workshop atC

hennai andy Exhibition Kit Production Centre at Guwahati assist the

Exhibition Division at headquarters in designing and

fabricating exhibits.


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Some of the important subjects publicized

by DAVP

y Health & Family Welfare

y Drug Abuse & Prohibition

y Women & Child Development

y Upliftment of Girl Child

y Education

y Adult Education

y Non-Conventional Energy SourcesBlood Donation

y

AIDS Awarenessy Consumer Protection

y Safe Drinking Water


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y Photo Division - Photo Division a subordinate office ofMinistry of Information & Broadcasting, is the largest organization in

the country in the production and storage of Still Photographs.Established in October, 1959. Photo Division has more than 10 Lakhsof negatives/ transparencies and now in digital format right from thePre-Independence time up to the present day which are of archivaland historical value..

y Debatosh Sengupta Director, Photo Division, Soochna Bhavan,

New Delhi


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y Apart from documenting various activities of the Central

Government, Division has built up an invaluable collection of

photographs on different aspects ofIndian Life, culture, flora and

fauna, social and industrial growth.

y The main function of the Division is to illustrate photographically

the growth, development and social changes in the country and

provide visual support to the Media units of Ministry of Information

& Broadcasting and to otherC

entral and State GovernmentDepartments including President Secretariat, Vice-President

Secretariat, Prime Minister's Office, Lok Sabha/Rajya Sabha

Secretariat and Indian Missions abroad through External Affairs


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yThe Division on an average covers 4000 News and Featureassignments annually. It handled about a lakh ofnegatives/digital images , transparencies. The Division coversphotographically almost all major events of National importanceand also supplies on payment, Black & White and Colour printsto Non-Publicity Organizations and General Public under the

Division's Pricing Scheme.

y With the establishment ofNews Photo Network", the Division ispresently covering assignments in digital format and convertingall the conventional images in the digital format and distributes

photographs at the shortest possible time all over the country forpublishing Government Policies and Programmes.

y The news photographs of the Division are available on interneton photodivision.gov.in

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