australian govt social media best practice toolkit 2013
TRANSCRIPT
Australian Govt Social Media Best Practice Toolkit 2013
Belinda Hayes, Online Communications Manager@DSE_Vic and @belhayes
Improving staff skills and knowledge to enhance social media use
Encouraging appropriate social media use within your organisation
Establishing governance for successful social media use
Developing staff training guide
Moderating and monitoring social media use
Sustainably managing land, water, fire and biodiversity with, and for, Victorian communities.
What first
Listen
Research
Policy
Be professional
Be confidential
Be respectful
Be accountable
Stay productive
Social media training
Yammer
YouTube
Firefighter
Regional
Swoop
Emergency services
Emergencies
Guidelines
Principles:
Fire and flood agencies in Victoria have endorsed the following three principles that should guide our approach to the use of social media during emergencies;
1)Proactive and effective use of social media can help us achieve our mission of protecting life and property.
2) To use social media effectively, agencies need to build and maintain credibility and authority in the space and be seen as open, transparent, and honest.
3) Agencies understand the critical role they play in information flow and will actively encourage and engage in the exchange of timely, relevant, and tailored information via social media.
Facebook - Fires
During an incident
Twitter - fires
Conclusion
Belinda Hayes
Online Communications Manager
Department of Sustainability & Environment
@DSE_Vic
@belhayes