social media for egovernance - proposal for govt of ethiopia

Leveraging IT for NexGen Government to Citizen Communications

Minimum Resources. Efficient Service Delivery.

Social Media

2Defining Social

Media “Forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).” – Merriam-Webster

Fastest growing demographic on Twitter is 55-64 year age bracket.

There are over 10 million Facebook “apps”

Mothers with children under the age of 5 are most active on social media.

Followed by China, Facebook would be world’s most populous country with over 1.1 billion users. Google Plus (693 million active users) would be 3rd and Twitter (554 million users) would be 4th. That’s ahead both India and the U.S.

It would take 158 years to watch just a day’s worth of SnapChat stories.

Interesting Social Media Facts


3 Social Media : A Shift to Publishing a Conversation

Institutional Voice

Audience

Trad

itio

nal

Soci

al M

edia

Blogs Communities


4 Social Media : Intensive Sectoral Users in Governments

Law & Order

Disaster Preparedness

Policy Promotion

Public Health

Public Transportation

Tourism


5 Social Media : Emerging Sectoral Users in Governments

Investment Promotion

Foreign Affairs

Education

Public Service Delivery

Urban Development

Industries


6 Fact Check: Africa at a Glimpse

Internet’s contribution to GDP grows to 2%

2nd highest Internet usage for Social Media

982 mn Mobile Connections

70% of Population with Mobile Handsets

344 mn Internet Users

972 mn Social Media Accounts

Source : We Are Social 2016


7 Fact Check: Ethiopia at a Glimpse

9.6% GDP Growth Rate

3.8 mn Facebook Users

46 mn Mobile Connections

42% of Population with Mobile Handsets

4 mn Internet Users

3.4 mn Social Media Users from Mobile

Source : We Are Social 2016


8 Case Study: Make In India Initiative by Government of India

1.4 MillionTwitter Followers

4.1 MillionFacebook Followers

4.6 BillionWorldwide Digital Impressions

1 MillionOverall Mentions

44%Positive Growth in FDI Equity Inflow To India Source : Facebook

DIPP


9 Case Study: Indian Railways1,318,379Twitter Followers

1,076,392Facebook Followers

7,000Average Daily Grievances Received

23 MillionAverage Daily Passengers on Indian Railways

105Dedicated Communications Experts, General Managers & Divisional Railway Managers Involved Source : Economic

Times Twitter


10 Case Study: Queensland Police Service & Disaster Management

137,631Twitter Followers

784,930Facebook Followers

10Percentage of Queensland Population Following QPS on Social Media

39 MillionAverage Number of Views For Warning Posts During Cyclones

765Number of Disaster Warning Notes on Facebook by QPS between Jan-Feb, 2011

Source : Mashable ABC


11 Social in Ethiopia: Popular Accounts

Tedhros Adhanom@Drtedros


Tweets : 8,887Following : 465Followers : 196,853

Ethiopia to the EU@EthiopiaEUTweets : 1,431Following : 332Followers : 6,351

Teshome Toga Chanaka@teshometogaTweets : 1,664Following : 121Followers : 4,362

Ethiopian Diplomacy@mfaethiopiaTweets : 12,890Following : 741Followers : 91,603

MoEFC Ethiopia@TweetMoFEDTweets : 288Following : 61Followers : 12,558

Ethiopia at the UN@Ethiopia_UNTweets : 1,195Following : 146Followers : 11,478

12 Social Around Ethiopia: Popular Accounts

Gov of South Sudan@RepSouthSudan


Tweets : 1,695Following : 189Followers : 27,393

Kenya Tourism Board@MagicalKenyaTweets : 17,708Following : 2,800Followers : 102,853

Uganda Media Centre@UgandaMediaCentTweets : 14,578Following : 148Followers : 67,414

Dr Riek Machar Teny@DrriekmacharTweets : 100Following : 5Followers : 15,443

Uhuru Kenyatta@UKenyattaTweets : 6,187Following : 29Followers : 1,609,736

Yoweri K Museveni@KagutaMuseveniTweets : 1,840Following : 11Followers : 282,070

13 Audience: Analyzing Stakeholders in Ethiopia


NRENon-Resident

Ethiopians

14 Ethiopia: Challenges for Government in 2016

Natural Disasters

Inflation

Poverty

Corruption

Illiteracy

Insufficient Industries


15 Ethiopia: Challenges on Social Media in 2016

Concern on Undue Government Surveillance for political discussions

Cost and Penetration of Internet and Poverty

Blocking of Blogs, Websites and Facebook Pages and even the Internet

Misinformation about Ethiopian Telecom Fraud Proclamation, 2011


16 CSM Technologies: Our Work In Africa

Ethiopia Sudan


• Federal Ethics & Anti-Corruption Commission, Government of Ethiopia

• United Nationa World Food Program, Ethiopia

• Ministry of Urban Development & Housing, Ethiopia

• Al-Amal Military Hospitals• National Information Centre, Sudan• State of Kassala• Dal Group, Sudan• Greater Nile Petroleum Oil Corporation,

Sudan• Petrodar Oil Company, Sudan• Imperial Hospitals

17 CSM Social: Wall of Fame

Nabakalebara-2015 (Event)Website, Mobile App & Social Media


97 Million Reach on Facebook0.6 Million Likes on Facebook0.8 Million Impressions on Twitter

18 CSM Social: Working with Government of Odisha


State Transport Authority

Department of Higher Education

Department of Women & Child DevelopmentDepartment of Electronics & IT, Odisha

Department of Water Resources

Software Technology Parks of India

19 Ethiopia: Strategy for Social Media


Set up Online AccountGet

Likes/Followers on Internet

Generate Favorable Opinion

Translate to Supportive

ActionMyth

Reality

Online Presence

Analytics

Listen

Strategy

ContentTactics

Engagement

Retain

Review

20 Team: Manpower Requirement for Social Media Management


Team Leader

Social Media Architect

Community Manager

Data Analyst (Monitoring)

Data Analyst (Content Development)

Data Analyst (Content Development)

Programme Manager (Web & IT)

Designer/Illustrator

Developer

Communication Manager

Content Developer (Text)Content Developer (Visual & Graphics)

21 CSM Social: Leveraging Social Media for Governance

Social Media Consulting

• Social Media Policy• Roadmap Blueprinting• Implementation Framework Design• Enterprise-level Social media • Readiness training program

Social Media Business Intelligence

• Social Media Audits• Stakeholder Analysis• Competitor Analysis

• Ad Hoc Analysis

Technology Solutions

• Integration with CRM, ERP & other enterprise systems

• Social Intelligence Dashboard for analytics• Web Portal & Multi-platform App development


22

• Social Media Engagement System

• Multi-lingual Command Center• Alert Monitoring System

• Workflow Designs

Social Media Policy• Analyze Need• Determine Scope• Drafting & Review Support

Roadmap Blueprinting• Define Objectives

• Define Audit Template• Identify Social Media Opportunities

• Enable KPI Definition

Implementation Framework Designing• Define Process to Evaluate Client Properties• Draft Engagement Framework• Project Planning• Map Social Media Intelligence & Analytics

Requirements• Workflow Workshops

CSM Social: Leveraging Social Media for Governance

Enterprise Training


23

Campaigns & Positioning• Product Positioning Campaign

• Gap Analysis on existing product/segment

• Customer expectation analysis• Audience Perception Analysis

Audience Feedback• Experience With Offered

Service• Grievance Tracking• Impact & Resolution

Brand Proficiency• Brand Audit• Brand Image

Tracking• Website Evaluation• Event Evaluation

• Promotions Tracking

Insights & Listening• Competition Analysis• Segment Analysis• Influencer Analysis• Product Sentiment Analysis

CSM Social: Leveraging Social Media for Governance


24 CSM Social: Leveraging Social Media for Governance

Enterprise Solutions

• Dashboard for Consumer Generated Marketing

Intelligence• Integration Solution with CRM,

ERP • & Other Enterprise Systems

Online Solutions

• Website Portfolio Management• Enterprise Portal 2.0• App development for Social Media Platforms• Multi-OS App Development• E-Commerce & Social Commerce Solutions• Search Engine Optimization• Search Engine Marketing• Paid Discovery Solutions


ThanksMinimum Resources. Efficient Service Delivery.

social media for egovernance - proposal for govt of ethiopia

Government & Nonprofit