Content Marketing for Events:

5 Steps for Building a High-Impact Strategy

Vasil Azarov @vasilazarovGlobal Director

Startup Socials

Agenda

• Content Marketing Strategy vs Social Media Strategy• Why use Content Marketing for Events?• Step 1: Build a content creating community • Step 2: Create high-impact content and amplify it

with email and social• Step 3: Generate the buzz and reward your brand

advocates• Step 4: Focus on conversions• Step 5: Post-event: re-purpose and re-package

About Me

• Entrepreneur and digital marketer

• Produced 200+ in-person and virtual events

• Co-founder of Startup Marketing and Startup Sales Conferences

Content Marketing Defined

Content marketing is a marketing technique of creating and distributing

valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving

profitable customer action.- Joe Pulizzi, Content Marketing Institute

Content Marketing Defined

valuable relevant

consistent clearly defined audience

driving profitable customer action

Content Marketing Strategy vs Social Media Strategy

Not Twins

Content Marketing Strategy vs Social Media Strategy

Brothers: older and younger

Why use Content Marketing for Events?

One Goal

Why use Content Marketing for Events?

• Value-Based Selling• Empower your Attendees• Create Unique Experience• Become a Thought Leader• Generate New leads and Sales

Step 1: Key Players

Know Your Attendees

Step 1: Key Players

Leverage Your Speakers

Step 1: Key Players

Establish smart partnerships

Step 1: Key Players

Establish smart partnerships

Step 2: Create high-impact content

Explainer Video + Facebook Promoted Post

Step 2: Create high-impact content

Relevant Speaker + Facebook Ads

Step 2: Create high-impact content

Newsletter + Webinar (speaker/partner)

Step 2: Create high-impact content

Blog Post + Newsletter + Social

Step 2: Create high-impact content

Blog Post + Newsletter + Social

Step 3: Generate Buzz

Leverage your existing attendees

Step 3: Generate the buzz

Connect on personal

level

Step 3: Reward you brand advocates

Step 4: Focus on Conversions

Step 5: Re-purpose/Re-package

Step 5: Re-purpose/Re-package

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