Social Media Strategy

7 Simple Steps

Erin Cell with

● Who are you trying to reach? ● Where can you build the greatest

community around your brand?● What keeps them up at night?

Identify Your Target Audience

Clearly Define Your Message

● What are your customers biggest pain points?

● How are you best able to help your clients

● How can you use social media to provide that information?

Determine Your Goals

● What do you hope to gain from social media? ● What counts as a “successful conversion”? ● How to turn “conversions” into PROFITS?

Brainstorm Your Offerings● What can you create or

share that is relevant, interesting, entertaining, or educational? (RITE)

● What types of content will you produce?

● What tone of voice do you want to portray?

Set a Budget & Schedule for Your Resources

● How much time, money, talent, & energy can you dedicate?

● Who is in charge? ● What will you outsource?

Set Limits & Benchmarks

● Determine which platforms you will use● What content will you post?● How often? ● Schedule time to produce content or curate

content to share● Determine how you will measure success

Experiment, Test, & Measure● Set a time limit & stick to your strategy● Monitor where, when, & what is getting the

most engagement● Adjust strategy accordingly

● Block off time on your calendar for Social Media

● Focus on one tool/platform at a time

● Don’t worry about it being perfect!

We CAN do it!

Use social media management & scheduling tools

Can you schedule it?

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