10 steps for a content strategy
TRANSCRIPT
10 steps towards a successfulcontent marketing strategy
Prepared by
Rabie SoubraExecutive DirectoriAdz digital marketing agencyRiyadh
Phone0542600001
Email and [email protected]
What is Content marketing?
The term content marketing have
mushroomed recently
but it seems that there is still a bit
of confusion about it
Definition
Content:
The sum total of the knowledge that a brand transmits towards people that accumulates over time, stays relevant, and leads to the creationof a competitive advantage
The ultimate objective is always to create social value
Reason to endorse
Value of direct contact
The value for loyalty
Bond with people
Reason to follow
The value of knowledge
These are 10 easy steps for a content strategy that works every time
First: Set your objectives
Content is not an end in itself
Knowledge What knowledge, if transmitted
to people will create acompetitive advantage
TimingWhat is the best time to connect with people in an non intrusively
InnovationHow can you create constantly
innovative content
Relationship
What relationship can be established where both parties
exchange value
Second: Set your KPI’s
01 03 0502 04
Reach Eng
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Clicks
Replie
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Benchmark the following
Third: Understanding and analysing the competition
What is their strengthWhat is their weaknessWhat are they doing rightTheir StrategyWhere do they build valueWhat patterns do we observe
Fourth: Identify pain points
Are there remnants of bad reputation
Pain PointsIs there a knowledge problem
What are growth obstacles
Is there a problem in the quality of communication
Fifth: Understanding the difference between platforms
More suited for tactical competitions
Ideal for higher reach
Ideal for direct dialoguelead generationMore suitable for
increasing engagements and cross promotions
Sixth: Laying down the strategy
Story
Tone
Inventory
Editorial
Control
Seventh: Determining types of content
Images
Video
Articles
Infographics
Audio
Eighth: Creating the content
Scheduling Final stories
EditorialsFormatting
Ninth: Publishing the content
Monitoring KPI’s and performancemeasuring engagement levels and other vital signs
Tenth: measuring the content
Thank you