consumer snapshot november 2014

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Consumer Snapshot november 2014

http://www.prosperdiscovery.com/

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sentiment strategy

november 2014

Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.

holiday


sentiment

consumer sentiment confidence rebounds in November to a 7 year high of

46.6% confident or very confident in chances for a strong economy

very confident/confident in chances for a strong economy {adults 18+}

Source: Prosper Insights & Analytics

13 month summary while confidence faltered in October, highs reached in

September and November may be an early indication that consumers are finally breaking free from the low 40%

pattern that has characterized much of 2014 36.4%

44.7%

41.0%

46.6%

30%

34%

38%

42%

46%

50%


sentiment very confident/confident in chances for a strong economy {adults 18+}

holiday optimism heading into the critical holiday season, this month’s

reading is nearly 30% higher than a year ago and the highest November reading since Nov-06


50.3

%

37.2

%

22.3

%

29.2

%

27.5

%

23.7

%

39.7

%

36.4

%

46.6

%

0%

10%

20%

30%

40%

50%

60% consumer sentiment confidence rebounds in November to a 7 year high of

46.6% confident or very confident in chances for a strong economy

13 month summary while confidence faltered in October, highs reached in

September and November may be an early indication that consumers are finally breaking free from the low 40%

pattern that has characterized much of 2014


strategy practicality & focus on needs {adults 18+}

practical purchases although sentiment picked up m/m, practicality remains

stable at 41.2% this month compared to October


47.5%

41.2%

52.6%

47.4%

30%

35%

40%

45%

50%

55%

I have become more practical and realistic in my purchases

I focus more on what I NEED rather than what I WANT

the good news for retailers: practical purchase intentions have dropped 10%+ from a year ago

say “so long” to socks under the tree?

focus on necessities dips from October to 47.4% this month, dropping nearly 10% year-over-year

at the top of wish lists this year: gift cards, apparel and accessories, books/video games, electronics, jewelry

however, sales and price discounts (74.7%) are by far the top motivator to shop this year, quality (60.9%)

follows


holiday 2014

Source: National Retail Federation/Prosper Insights & Analytics

planned spending per person* gifts, décor, cards, food & flowers


holiday spending plans on average, holiday shoppers plan to spend about $804 on gifts, décor, cards, food, and

flowers in 2014, up 4.8% from last year’s $767

* Estimated Actual Spending 2004 - 2013

$700

$735

$751 $755

$694 $682

$719

$741 $752

$767

$804

$620

$640

$660

$680

$700

$720

$740

$760

$780

$800

$820

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014


holiday 2014

Source: National Retail Federation/Prosper Insights & Analytics

planned spending per person* gifts, décor, cards, food & flowers + SELF SPENDING


holiday spending plans

* Estimated Actual Spending 2004 - 2013

the grand total add in the presents shoppers are buying for

themselves, and consumers plan to spend $931 on holiday season, tempering overall y/y growth

to 3.2%

on average, holiday shoppers plan to spend about $804 on gifts, décor, cards, food, and


$400

$500

$600

$700

$800

$900

$1,000

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Gifts, Décor, Cards, Food, Flowers Self Spending

$902 $893 $878

$831

$783 $801

$852 $845 $819

$789

$931


holiday 2014 planned gift spending by generation In billions


holiday spending plans

the grand total

Millennials (1983 – 1996), Gen X (1965 – 1982), Boomers (1946 – 1964), Silent (born pre-1946)

move over, millennials while the youngest generation will certainly drive

future spending trends, at present Gen X-ers and Boomers currently account for 67% of planned

2014 holiday gift spending

Silent $20.6 billion

15%

Boomers $43.3 billion

32%

Millennials $24.6 billion

18%

Gen X $46.6 billion

35%


on average, holiday shoppers plan to spend about $804 on gifts, décor, cards, food, and


add in the presents shoppers are buying for themselves, and consumers plan to spend $931 on holiday season, tempering overall y/y growth

to 3.2%


thanks

visit ______________________to access: Consumer Snapshot InsightCenter™ PowerPoint Slides …and more

Pam Goodfellow Consumer Insights Director

Prosper Insights & Analytics™ [email protected] ProsperDiscovery.com

ConsumerSnapshot.com

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consumer snapshot november 2014

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