connecting real life to search ranking factors

CONNECTING REAL LIFE TO SEARCH RANKING FACTORS

SENTHIL MURUGAPPAN | +91 99625 11010 | [email protected]


According to Moz.com survey respondents, here is how Google's overall algorithm breaks down:

Courtesy: http://moz.com/blog/ranking-factors-2013


According to Moz.com survey respondents:

1. Links are still believed to be the most important part of the algorithm (approximately 40%).

2. Keyword usage on the page is still fundamental, other than links.

3. SEOs do not think social factors are important in the 2013 algorithm (only 7%), in contrast to the high correlations.

Looking into the future, SEOs see a shift away from traditional ranking factors (anchor text, exact match domains, etc.) to deeper analysis of a site's perceived value to users, authorship, structured data, and social signals:


More than 200 SIGNALS decides the order of Search Engine Ranking Position (SERP)

• Content• Backlinks• Authority• Trust• Reviews• Social Signals• Etc.

Courtesy: http://www.tagseoblog.com/google-search-ranking-factors-2012-infographic


HOW SEARCH RANKING IS

CONNECTING TO REAL LIFE

WHAT KIND OF INTELLIGENCES

DEPLOYED BY GOOGLE ALGORITHM


REAL LIFE VS. SEARCH RANKING FACTORSArjun blessed with a Baby Boy Arjun started with Website

- How many of us will know Arjun is blessed with baby?

- If yes, do they know whether it is girl or boy?

- How many of us will know Arjun has started a new website?

- Do they know what kind of info/stuff is there in his website?


REAL LIFE VS. SEARCH RANKING FACTORSAishwarya Rai Bachchan Blessed with a Baby Girl

Amazon.com launched their Indian version website

- People are waiting to see their favorite celebrities baby –eagerly!!!

- Thousands of searches in online

- Online shoppers are interested to see their favorite / trusted brand website launch

- Site gets thousands of visits without optimization


REAL LIFE VS. SEARCH RANKING FACTORSWhat Arjun wants to follow that search engines guidelines to rank high?

How Amazon India website is ranking so high?

- Popularity / Branding

- Visibility

- Authority

- Trust / Reviews

- Natural Links to the site

- Impress visitors with rich information which makes them proactively to share your website with others

- Brand building- Customer relation &

engagement- Promotional Campaigns- Meet / satisfy your customers

expectation and needs


REAL LIFE VS. SEARCH RANKING FACTORS

The website should be endorsed by the real experts within the industry

Website info / offers / services / products get mentioned by real people on their Facebook pages, twitter and other SNS

Website which gets recommended or shared through people’s emails with useful info

These are things that can’t be bought. And these little differences will identify the fakers and non-fakers are the differences that will make the site a winner over the long run.

Courtesy: http://authorityblogstarterkit.com/build-a-website-search-engines-want-to-rank-high/


FEW MORE EXAMPLES

REAL LIFE VS. SEARCH RANKING FACTORS


~ PAGE TITLE ~

An accurate and descriptive title helps both people and search engines determine what a web page is about. Titles are important and very visible to users. Having a descriptive and accurate title allows people to choose your page above others in a list of search engine results.

- Choose the title that is easily remembered

- Choose the phrase from the book (particular phrase in the book that evokes the overall theme and tone of the story)

- Keep short title, but trying to convey lot of information through it


~ PAGE LOAD TIME ~

- The most popular websites on the web today do load quickly

- Speeding up websites is important - not just to site owners, but to all Internet users

- Faster sites create happy users that when a site responds slowly, visitors spend less time there

- Time is important because it tells us when we need to be at certain places

- It is a unit of measurement and is used in countless scientific formulas and in day to day life

- We use time measurements for just about everything


~ BACKLINKS ~

Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website's search engine ranking.

- A voting system specifies the form of the election, the set of allowable votes, and the tallying method, an algorithm for determining the outcome

- This outcome may be a single winner, or may involve multiple winners


~ QUALITY LINKS ~

It isn't about the number of links. It is all about the quality of the links from GOV, EDU, Business Related, High Authority Sites and Location specific.

Opinions of celebrities / field experts are important, because they are considered to be expert within the respective domain by the people


Google algorithm is equivalent to real life success stories & concepts to influence on their search ranking factors to build a great search engine.

No doubts that Algorithm updates come from day-to-day life experience to improve the quality of the search results.

Certain things can’t be avoided at any cost such as Keywords & Links.

Google always encourage to think from user perspective to optimize the website because, while your visitor comes to your website, you are not going to talk to them, instead your website will interact with your visitors on behalf of you.

~ TRUTH ~


Twitter: @senthilmr

LinkedIn: @senthilmurugappan

Facebook: @senthil.murugappan

Thank You

connecting real life to search ranking factors

Technology