2016 local seo ranking factors
TRANSCRIPT
#SMX #21C3 @danleibson @localseoguide
What Local SEO Ranking Factors Really Matter?
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Reverse Engineering Google’s Local Search Algorithm
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Making the world a better place through constructing elegant hierarchies for maximum code reuse & extensibility.
We also do SEO for large websites, national to local brands and agencies.
About The Company
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Andrew Shotland is a pain medication-dependent, misanthropic SEO who’s seen one too many site migrations gone bad…
Dan Leibson is a hotshot SEO with a mysterious past and a chip on his shoulder.
About Us
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The Quest for the Perfect Local SEO Ranking Factors
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Reverse Engineering Google’s Local Search Algorithm
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A Method To the Madness
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Reverse Engineering Google’s Local Search Algorithm
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A Method To the Madness
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For more detailed explanation go to localseoguide.com/local-seo-ranking-factors-methodology/
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Great Partners
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Reverse Engineering Google’s Local Search Algorithm
ORDINAL RANKING FACTORS
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CATEGORICAL RANKING FACTORS
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Huh?
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Citations
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Citations
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Links
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Links
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Reverse Engineering Google’s Local Search Algorithm
ORGANIC ALGO > LOCAL ALGO
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Websites Matter A Lot
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Location Location Location
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Location Location Location
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What about GMB?
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What about GMB?
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“As the Internet and our understanding of the Internet have grown in complexity, the Toolbar PageRank score has become less useful to users as a single isolated metric. Retiring the PageRank display from Toolbar helps avoide confusing users and webmasters about the significance of the metric.”
Toolbar PageRank
http://www.thesempost.com/google-removing-pagerank-from-toolbar/
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What may not work?
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Meta Keywords Tag?
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Meta Keywords Tag?
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So many choices, so little time!
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Prioritize Investment
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CONJOINEDTRIANGLES OF
LOCAL SEO SUCCESS
>>>
>>>
GMB
OFF-SITE LOCALLocalSEOGuide.com
WEBSITE
LINKS
RELEVANCE
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Interested in More? Check these out!
Local Search Ranking Factors Survey
Organic Search Ranking FactorsMoz
Search MetricsBacklinko
The Art of SEO 4th Edition
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Coming Soon
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Check out the whole study at localseoguide.com/2016-local-seo-ranking-factors/
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