must follow top 35 google ranking factors
DESCRIPTION
After the arrival of penalizing algorithms Panda and Penguin, SEOs are more likely to concentrate on Google’s ranking factors for a website. There are around 200 ranking factors by which Google ranks a webpage which in turn decides the ranking of a site in Google’s Search Engine Results Page(SERP). Based on the Domain, Webpage, Website, Backlink, User Friendliness, Signals and On-page Off-page factors, we have chosen the “Must Follow Top 35” important factors that Webmasters should focus on.TRANSCRIPT
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Website Level
Ranking Criteria
Domain Level
Webpage Level
Backlink Level
User Interaction
Social Media
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Exact Match DomainExact match domains with high quality unique contents, are more likely to get quality signals from Google.
Keywords in DomainKeywords in Domain
Names are another factor of earning relevancy signal
from Google
Where to buy Nike shoes?
Nikeshoes.com
qualityNikeshoes.com
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Keyword DensityMaintain Keyword Density within 2-3% for a webpage.
Page SpeedHigh page loading
speed, Server speed and CDN usage counts
on adding up good signals from Google.
This Is Bad
AppleThere are different types of apples. Apples are good for health. You can Buy apple from a market, Deep red apples are the best. There is a saying about apple- an apple a day keep the doctor away. So do eat apple…
Don’t make your
Visitors to wait…
Time = Money
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Keyword UsageExact match domains with high quality unique contents, are more likely to get quality signals from Google.
rel=canonicalKeywords in Domain
Names are another factor of earning
relevancy signal from Google
Use Relevant keywords and high quality unique contents. This will bring you lot of good traffic
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Duplicate ContentSimilar content on the same site across webpages will negatively impact your ranking.
Keyword Prominence
Placing your keyword in the first paragraph (100
words) of your content gets a relevancy signal.
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Content UpdatesRecently updated contents are favored by Google when it comes to time-sensitive searches.
Page RankWebpages with higher
page ranks are more likely to rank higher in
search results than those that has low
page ranks
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Domain TrustGoogle measures your domain trust from highly trusted backlinks to your site.
SitemapSubmit a .xml sitemap to for search engine to
crawl your site more easily.
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Sites UsabilityNo proper navigations increases the bounce rate which in turn negatively impact your rankings.
Reputation User reviews play an
important role in earning exposure and
trust.
>>Top 35 “Must Follow” Google Ranking Factors>>Site Level Factor
>>Sites Usability>>ReputationYo
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Class C IpsMake sure you have backlinks for different IPs and not the same Class C IPs. PageRank of
Linking pageThe PageRank of the
webpage that links to you indirectly adds a
high value to your webpage. This is an
important ranking factor.
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Image Alt Tag LinksLinks that are used in images acts as Anchor texts which is also a factor for ranking
Diversified Anchor Text
Over usage of Exact Match Anchor Text will lead to consequences
so keep your anchor text diversified.
Submitinme.com
Police ManCopPolice Officer
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Use of NofollowUse nofollow to external links when you do not promote them.
Sitewide LinksSitewide links are those that are in
Headers and Footers which should be in a
reasonable percentage.
NOHeaderFooter
in
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Direct TrafficSites with higher direct traffic are more likely to get quality signals than those with less direct traffic
Bounce Rate and Exit Rate
Google tracks users existence in a page
to measure the quality of the
site/page. So Bounce Rate should be
always less and your Exit rate should be
more in number.
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Verified Google+ Authorship
Contents with verified online profiles would rank higher than those that
has no authorship.
Though Google cannot track the private pages in social media sites, it will track count public pages which includes the likes, shares and +1’s as quality factor which adds more value to earn quality signals.
Social media sites
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Brand Name in Anchor Text
Brand Mentions
Brick and Motor Business
Using brand names as Anchor Texts gives you brand signals.
Brand names without
hyperlinks in popular sites like
news are also counted by Google as a brand signal
A brick and motor
business listed in Local
business listing is more
likely to get brand signals
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Over optimizationOver optimization factors such as keyword stuffing, Excess keyword density, linking to bad neighborhoods, sneaky redirects, auto generated content in sites will be tracked and de-indexed by Google.
Google Panda
Low quality sites which recovered after panda penalization are more likely to face ranking drops as they are already visible to Google eyes. So always focus on quality content
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Disavow ToolLinks from same Class C IPs, unnatural links, irrelevant links are all factors of Ranking Drops. So cleanup unwanted backlinks with Disavow tool and send Reconsiderations requests.
Google Penguin
Focus on quality backlinks since Penguin penalized sites are less likely to recover from ranking drops.
Backlink
