Search Engine Ranking Factors

Every website need to be optimized to get good search engine rank. Almost everyone knows that Google uses some algorithms to rank a website in search engine

Domain Factors

Domain

Name

Domain Age

Domain

Extension

1 Domain Name

Name of the domain and Length of a domain also one of

the important factor for SEO Rankings, keep it as medium

length and it must appropriate to your industry.

2 Domain Age

The age of a domain also impact on SEO Rankings, but it

not a very much important and the key words in your

domain name will highly impact on search engine rankings.

Domain Extension

Are you targeting global or local market? It’s also important,

if you are targeting local markets it preferable extension with

specified country like [.us, .uk, .in and .co, etc…]

3

Site Level Factors

Sitemaps

Tools Integration

Mobile

Optimization

Sitemaps

Site maps will helps to crawl and index your each and web

page in search engine as quick as it possible and it’s the

simple way to understand what’s going on your website.

1

Tools Integration

Which tools you are using like Google web master tool,

Bing webmaster tools, are you verified your website by using

these tools? It’s also important verified web site get chances

to better optimize for search engines.

2

Mobile Optimization

Is your website is optimized for mobile? If it not optimised

for mobile try to optimise for mobile and small screen

devices because day by day searching through is mobile

increased and it’s also effecting on search rankings.

3

On-Page Factors

Title & Meta Tags

Header Tags

Content

URL Structure

Internal Linking

Title & Meta Tags

Title and Meta tags are very important for your webpage,

maintain proper page titles, Meta description and Meta

keywords for each and every page of your website

1

Header Tags

Use the Header tags in each and every page of a website.

If possible use the targeted keywords in header tags.

Maintain minimum two header tags in a web page

2

Content

Use always fresh and unique content in a webpage. Don’t

copy content from any others, because search engine will

always crawl your content. If you use any copy content then

mention the source from where you are copied.

3

URL Structure

Use the URL in proper way like try to put keywords in

URL and avoid numeric and auto generated URL structure. By

using keywords in URL it will increase visibility of your web

page in search engine will increase.

4

Internal Linking

Internal linking is nothing but linking your webpage with

in your website it is also one of important factor in SEO On-

page Optimization.

5

Off-Page Factors

Back-link Building

Search Engine

Submission

Social Media

Connections

Back-link Building

Back links are the most important factor in SEO Off-Page

Optimization.by increasing backlinks to your website from

various websites. There are many ways to build backlinks.

1

Search Engine Submission

When you make changes in website submit your

website to major search engines and use pinging tools to

quick index for your webpages, because search engines

don’t know about your updates.

2

Social Media Connections

Now a day’s social media will playing major role in search

engine optimization. The web traffic coming from social

media sites and followers / Connections in major social

media sites allows rise up your position in search engines.

3

Thank You