compass labs presentation
TRANSCRIPT
Social Marketing Optimization:Reaching And Engaging Social Users
Social Media: Tremendous Usage
Explosive Growth Highly interactive Interaction with Brands Search
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Social Media: Tremendous Usage
Billions of messages daily
Explosive Growth Highly interactive Interaction with Brands Search
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Social Media: Tremendous Usage
Explosive Growth Highly interactive Interaction with Brands Search
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Over half of U.S. online shoppers check Facebook, Twitter before they buy
Social Media: Tremendous Usage
Explosive Growth Highly interactive Interaction with Brands Search
Ideal Opportunity For Advertisers5
Advertisers Can’t Rely on Traditional Technologies
Social Media Requires New Solutions
Keywords
Contextual Targeting
Cookies
Behavioral Targeting
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We Understand Social Media
Specialized Natural Language Processing Engine
Extract meaning from social conversations, abbreviations, colloquialisms
Piece together conversation threads Overlay social relationships Factor in influencers
@SeanLloyd @XxAmandaTxX More@gblondon
Ready to buyCameras 97% DSLR, Nikon 48 mins agoMtn bike 80% Kawasaki 12 hrs ago
Interested inOutdoors (bike trails, camping, soccer, Kawasaki)Gadgets (iPhone, GPS)Music (BEP, XM)
LocationDenver
Us
er
Inte
nt
& I
nte
res
t
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Precisely Target Valuable Audiences
In-market to buy camera
Outdoor enthusiasts
College student worried about costs
Frequent travelers
Social shopping afficionados
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……Others……
Smart-phone owners
Organic shoppers
Over 200 million unique users in US alone!
Reach Users Wherever They Are
On MobileOn Applications
On Facebook
On Socially Integrated Websites
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We Deliver Strong Results
Traditional Ad Network Compass Labs Solution
3.36%
9.34%
Traditional Ad Network Compass Labs Solution
1.56
10.42
Conversion Rate
Minutes SpentOn Site
Number ofPages Visited
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Traditional Ad NetworkCompass Labs Solution
11.27
1.95
Our Solution is Ideal
Particularly for advertisers who want to:
Acquire leads from social networks, a new source
Build brand affinity with specific audiences
Acquire social shoppers
Acquire fans, followers
Reach influencers for specific topics, audience segments
Maximize exposure and effectiveness on social networks, for the least cost
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We Are A Seasoned Team WithDeep Industry Experience
Prior Experience: Senior roles at Google, Yahoo, eBay, Become, PriceGrabber
CEO: Built and led Google’s mobile ads business. A serial entrepreneur with a strong track record
Co-founder: Built world-class search and ads engine
Co-founder: PhD at MIT’s Media Labs on extracting meaning from social conversations
Team has almost 20 patents
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Get Started Today!
To learn how Compass Labs can help you, email [email protected]
Reach & Engage Millions Of Precisely
Targeted Social Media Users
Maximize Your Advertising ROI
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