Bug Labs, Inc. - Proprietary and Confidential 1

WARNING: I use pictures of my kid. I think he's cute.

Bug Labs, Inc. - Proprietary and Confidential 2

Unless You Are This Guy...

Bug Labs, Inc. - Proprietary and Confidential 3

Open Beats Closed

It Just Takes a Platform to Open a Door

Technology Breaks Down Barriers

Technology Breaks Down Previously Unattainable Barriers

Wordpress

If Doors Are Opened, Individuals Become Enabled

Like it or not.

The Enablers Might be Very Small...

Google Mapsor very big...

But Can Be Extremely Powerful

Technology is Causing Sweeping Change Across Every Single Industry.

Technology Forces Evolution

Timing is Essential

Music

Some Industries Fail to Adapt to Changing Times and Tech

News

Some Industries Might Not Survive Transitionary/Disruptive Times

Especially Not The Lazy Ones

The Consumer is Becoming the Producer

In so Many Disparate Segments

Creativity Unleashed

Rise of Mass CustomizationThe Era of Mass Customization

Physical Goods Require Catalysts

But Physical Goods Require Catalysts to Enable Change

It's Happening

Big Companies Are Needed in the Physical World

ScionAnd Here They Come

Timbuk2Across Many Industries

NikeFrom Limited to Limitless Potential

Gadgets?Until You Reach Certain Sectors

RingtonesWhere Control is in the Hands of... Them

Xbox FaceplatesYou Have Many Choices. All Alike.

But What if You Want Something... Unique?

The Product: 2008An Open Platform For Building Gadgets or Other Electronics

One Example:Crowdsourced Home Security System

But Why?

In Some Ways, We've Come a Long Way

Evolving Software Tools

With Numerous Platforms

Made Progamming

Easier, More Fun, and More Accessible

But How 'Bout the Evolution of Hardware Tools?

Throughout The Years

Hmmm...

Tools Needed to Launch a Software Company/Project

Tools Needed to Launch a Hardware Company/Project

There's Always Exceptions...

Time

$$

Average Returns

$$

Qty

Average Cost

Mass market

10M

Diminishing Returns

$$

Time

Razr Effect

2 yrs

The Problems With “Closed” Consumer Electronics

Mistakes Are Big. And Costly

Something is Wrong With this Picture

Ahhh, that's better

The “Pizza Tail”

Everyone Likes to Tinker

But We Need the Right Tools and Access

Lots of Hopeful Signs Out There

You Can Become This Guy

Who Will be The Robert Scoble of Gadgets?

Gnomedex Attendees and Audience Discount