sociable labs - pricing presentation
TRANSCRIPT
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You andPrice ListSeptember 1, 2010Sociable Labs
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Pricing Summary
• We offer three packages based on feature utilization and amount of support services
• Customers have access to our suite of standard features, which is continuously growing
• Each feature (or test) has a certain value, calculated in number of credits
• Customers can pick and choose which features to utilize, as long as they stay within their package of credits
• Package prices range from $2K per month to $10K per month
• Our standard contracts are one year in length, billed monthly
• Additional fees may apply for customers with multiple domains or large volumes (>5M page views per month)
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Sociable credit calculation
• Each Sociable Labs feature has an estimated development cost based on developing the feature from scratch
• Estimated development cost is divided by 12 (for 12 months in the year) and $100 to reach “monthly credit” amount
• New features will continuously be added to price list and monthly credits estimated
• Custom developed features will follow same formula
Example: Site activity stream with active content and passive content, with views for everyone and user’s friends
1 Estimated development cost: $150,000
2 Divide by 12 for 12 months: $150,000/12 = $12,500
3 Divide by $100 to convert to credits: $12,500/$100 = 125 credits
This feature would consume 125 feature credits per month from customer’s monthly allotment of credits (e.g. 600 credits).
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Packages Lite
• 3-day response cycle
• Tests executed within 2 weeks
• Issue resolution with next scheduled release
Standard Deluxe
3.9X value
setup fee: $10K setup fee: $15K setup fee: case by case
Credits Included Credits Included Credits Included
• Dedicated account manager
• Same day response
• Tests executed within 1 week
• Priority issue resolution with patch release
Support Support Support
• 100 feature credits per month
• 10 test credits per month
• 600 feature credits per month
• 40 test credits per month
Advanced options Advanced options Advanced options
• non-English language support • data shared across multiple domains
• Omniture integration
• non-English language support
• CSS customization
$6K/mo $10K/mo
• 300 feature credits per month
• 20 test credits per month
• Dedicated account manager with monthly improvement suggestions
• Tests executed within 2 days
• Priority issue resolution with patch release
• All previous, plus:
• custom feature development
• 3rd party API access
$2K/mo
• $120K of software
• $12K worth of testing
• $34K yearly cost
4.4X value
5.7X value• $360K of software
• $24K worth of testing
• $87K yearly cost
• $720K of software
• $48K worth of testing
• $135K yearly cost
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Sociable Labs feature list and credits
FeaturesEstimated
Development CostMonthly Credits
Post formatted feed story from SSL environment $20,000 17Retrieve comments/likes from Facebook on posted feed stories $20,000 17Basic site activity stream - active content $50,000 42
Passive content add-on for activity stream $100,000 83Aggregation add-on for activity stream $25,000 21Prioritization rules add-on for activity stream $50,000 42Friend of friend inclusion $100,000 83BazaarVoice reviews inclusion $10,000 8Facebook Like Inclusion $20,000 17
Most popular items - simple rules $20,000 17Most popular items - advanced rules $50,000 42Homepage browser bar to promote Connect $20,000 17Create a poll/question and capture content $40,000 33Perpetual sharing $100,000 83Facebook Wall synchronization module - commenting $50,000 42Retrieve and filter general "likes" from friends and apply fuzzy matching $150,000 125Send messages/invites on Facebook $20,000 17Post-purchase share (standard config) $20,000 17Indicate and resurface product interest $50,000 42
Feature list is evolving as Sociable Labs grows its suite of products, i.e. this does not represent the full list of features possible
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Sociable Labs test credits
Tests Test Cost Test Credits
Placement test $1,000 10
Copy test $500 5
User segment test - standard segments $1,000 10
User segment test - custom segments $2,000 20
Visual design test $2,000 20
Product segment test $1,000 10
User interaction flow test $2,000 20
User motivation test $2,000 20
• Test credits work the same way as feature credits, except they are calculated one time, rather than divided over 12 months
• Test costs are based on Sociable Labs internal costs for providing the test
• Custom tests may be developed and credited against account balance
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Feature Library Overview
• Sociable Labs has developed a number of Facebook-Connect enabled features designed to optimize user participation
• All features can easily be customized for visual design, copy, and placement
• Default visual design plays on Facebook visual design
• Visual design can easily be customized to customer look and feel
• All features can be easily QA’d and soft launched on customer site before deploying more broadly
• Our Feature Manager will manage both Sociable Labs features and Facebook Social Plugins
• More features are being developed and tested to continuously improve results
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Perpetual sharing permission
Key Features• Users authorize permission once to share their purchases
(and other site activity) with their Facebook friends on the site
• Permission prompt can be included as part of registration, profile creation, post purchase, or other parts of site
• Include some user actions as anonymous actions , and some as authenticated actions
• Enable certain actions to be automatically shared back to Facebook
Example 1
Example 2
83 credits
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Activity stream - highlight recent purchases
Key Features• Provide two views: 1) everyone on-site and 2) tailored to
each user based on their social graph (“friends”)
• Remove products that shouldn’t be promoted from the stream
• Choose to order in chronological order by other business rules
• Optionally display price
• Add additional tab for “me” (current user)
40 credits
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Activity stream - highlight all passive and active content
Key Features• Display chronological list of all site activity by either friends
of the user or all users on the site
• Include passive data to increase the volume of content created by friends to display
• Display user activity from friends in anonymous format when users have not actively shared content
40-120 credits
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Most popular products - actively shared content
Key Features
• Display most popular products for everyone on your site or filter by users’ friends
• Only promote products relevant to the product category
• Filter products by customer geographic area
• Data source for determining most popular can be based on purchases, browses, likes or shared items
17 credits
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Most popular products - including anonymous, passive content
Key Features• Highlight all site activity from friends and aggregate multiple
user actions on the same products
• Display user activity from friends in anonymous format when users have not actively shared
• Configure which content types to include: purchases, browses, Facebook “likes”, reviews, comments, and more
• Connect friends with interest in the same product via e-mail
100-200 credits
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Refer friends to specific products or sales
Key Features• Prompt users to invite friends to check out certain products
or sales that friends might find of interest
• Utilize friend profile data from Facebook to identify which friends might be most interested
• Identify friends based on “likes” of brands on Facebook, previous purchase history, or friends who are current customers of the site
• Post as Wall Comment for friends, send as invites on Facebook, or as e-mails to friends
Alternate versions:
17 to 100 credits
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Share Product Interest
Key features• Enable users to indicate their interest in products
• Calls to action are customizable, examples include:
• “I own this”
• “I want this”
• “Like” or “Recommend”
• Display friends’ actions or all users’ site actions
• Post formatted feed stories to Facebook based on product interest
17 credits
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Invite friends to site
Invite friends that are fans/like brands on site
17 to 120 credits
Key Features• Prompt users to invite friends to the site
• Utilize friend profile data from Facebook to identify which friends might be most interested
• Identify friends based on “likes” of brands on Facebook, previous purchase history, or friends who are current customers of the site
• Identify friends who are members of the site versus friends who are not
• Track end to end impact user has on friends when sharing
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Ask friends and retrieve comments from Facebook
Key Features• Users can post questions from the site to Facebook as a feed
story
• Comments made by friends on Facebook are retrieved and mapped to structured product data
• Content can be appended to product pages or other levels throughout the site
Post a question for friends onsite and on Facebook 1 2
3
Collect responses from friends
Post responses on corresponding product page
33 credits
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Friend Q&A - connect friends and members around purchases
Key Features• Track purchase history of users and connect users who have
a question about a product with those that have previously purchased it
• Connect friends or friends of friends via e-mail
100 credits
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RSVP to Facebook Events Add-on
Key Features• Available for single event, multiple event and ticket
purchase plugins
• Familiar Facebook design and UI experience
• Every event on customer site will have a corresponding event listing created on Facebook Events app automatically
• When users RSVP on your site, the Facebook Events will be updated, and vice versa
• Users will have the event bookmarked on their Facebook home page and will be made visible to friends
• Users, friends, and site admins can invite more people
100 to 200 credits
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Integrated Social Email Campaigns
Key Features• Add rich social features directly into existing email
templates to encourage product discovery, purchase and sharing
• Full integration with features on ecommerce site
• Can be used to display comments, purchases, browses, likes or shared items
• Display all relevant friend content for user from across specific product, product category or entire site
100 to 200 credits
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Friend Activity Emails
Key Features• Automatically generated and delivered by the Sociable
Labs platform
• Send users socially relevant emails to encourage product discovery, purchase and sharing
• Branded templates (if added)
• Content based triggers to only send when user has a friend that has new activity
• Full integration with features on your ecommerce store
100 to 200 credits
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Managed Facebook Plugins
Key Features• Like Button, Like Box and Login plugins currently available
(all coming soon)
• Mix Facebook plugins with custom features to reinforce and increase user engagement
• All Facebook features plus additional configuration and tracking options not available with native Facebook plugins
• Track referral visits from “likes”
• Test multiple configurations to optimize opt-in
30 credits