Cloud Telephony: A Market Comparison

Josh Davis

Partner Service Team Leader

Cloud Telephony

Telephony Feature Set

Basic PBX features P P P P

Advanced Call Routing /

ManagementP P P O

Advanced Call Recording Optional Extra Optional Extra Optional Extra O

Call Reporting Optional Extra P Optional Extra O

Call Centre O P Optional Extra O

Administrative interface P P P P

Handset OptionsWide Range

Yealink / Snom

Wide Range

Yealink / Snom

Wide Range

Polycom / CiscoSkype Specific

Receptionist Console O P Optional Extra O

Trunks provider Spitfire Spitfire Gamma Microsoft

Softphone / Mobile App3rd Party

ApplicationP Optional Extra P

CRM Integration O P Optional Extra P

Voicemail to Email P P P P

Click to Dial O P Optional Extra P

Presence & Chat O PRequires

SoftphoneP

Integration with Skype for

BusinessO P

Requires

SoftphoneP

Outlook Integration O P Optional Extra P

Video Call / Conf O P O Optional Extra

UC Feature Set

Commercials / Price points

Pricing Model Per ExtensionPer Extension /

Per InstancePer Extension Per Extension

Rental per Extension £6.00 to £10.00 £10.00 to £14.00 approx. £12.00 £10.20

Call Pricingppm rate /

billed per second

ppm rate /

billed per second

ppm rate /

call bundle optionCall Bundle Only

Contract length 3 - 36 Months 12 - 36 Months 12 - 36 months 12 months

Pricing Examples

• 10 x users

• 10 x standard handsets

• RRP pricing used for rental

• Based on user not subscribing to Skype for Business package as part of 365 bundle.

• No Calls included (except Skype for Business Cloud PBX UK bundle)

• Pricing based on total cost of ownership over 36 month term

£5,043.96

£6,447.96

£5,395.00

£7,898.00

£-

£1,000.00

£2,000.00

£3,000.00

£4,000.00

£5,000.00

£6,000.00

£7,000.00

£8,000.00

£9,000.00

1.Basic PBX requirements

£5,113.96

£6,667.92 £6,820.00

£7,898.00

£-

£1,000.00

£2,000.00

£3,000.00

£4,000.00

£5,000.00

£6,000.00

£7,000.00

£8,000.00

£9,000.00

2.Softphones & Mobile Apps

£12,093.84

£8,074.08

£9,700.00

£-

£2,000.00

£4,000.00

£6,000.00

£8,000.00

£10,000.00

£12,000.00

£14,000.00

3.Call Recording with 50GB Storage

£6,703.92

£7,576.00

£-

£1,000.00

£2,000.00

£3,000.00

£4,000.00

£5,000.00

£6,000.00

£7,000.00

£8,000.00

4.Call Reporting / Call Centre

5.Full Feature Set

£9,752.04

£13,336.00

£-

£2,000.00

£4,000.00

£6,000.00

£8,000.00

£10,000.00

£12,000.00

£14,000.00

£16,000.00

SLAs

Service Uptime SLA? P P P P

Dedicated voice circuits available? P P P O

Call Quality SLA? P P P P

End to End call quality SLA? P P P O

SLA for low Latency, Jitter, Packet

Loss?P P P O

Hardware support available? P P O O

Skype for Business Cloud PBX Summary

• Basic Telephony Feature set

• Strong in the Unified Communications field

• Skype for Business integrates with other hosted telephony platforms though.

• Call bundle compulsory

• £9.10 per month per extension (UK Bundle)

• No dedicated ISP circuits available

• Calls route over Public Internet

• SLA on the service is misleading

Horizon Summary

• Comprehensive telephony solution

• Additional monthly rental for additional features, which builds up ongoing charges.

• Minimal support to your customer – through resellers

• Provides an SLA on voice xDSL circuits that the Wholesaler does not even provide.

Spitfire Offering Summary

• Provides a suitable Cloud Telephony solution for all your clients’ requirements & budgets.

• Remember: Cloud telephony is not always the best solution!

• Provide SLAs across all key elements of the cloud solution – true end to end offering.

• Network

• Trunks

• Circuits