TxT2Look and What we do!TxT2Look and What we do!

Citrus Mobile Solutions

Mobile Marketing 2014

2014 © Copyright Citrus Mobile Solutions

TxT2Look and What we do!TxT2Look and What we do!

Who is Citrus Mobile Solutions?

• A Canadian based team specializing in SMS, mobile technology & custom software development

• Exclusively active in mobile for the past 6 years

• We develop, power & deploy solutions globally

• We operate SMS shortcodes for Mobile Marketing in the US & Canada

• We help businesses understand how to best use mobile in their business

• We enable companies to fast track their innovative ideas into live Mobile Products & Services

TxT2Look and What we do!TxT2Look and What we do!

Some of our Clients

Mobile Marketing is having your message appear on any mobile device.

There are more than 5 Billion mobile devices that people have with them 24/7.

Why would you want to ignore this audience?

People look at their phones 150 times a day (Mogreet) SMS works on every cell phone

There are over 1 Billion Smart phones today.

Mobile Marketing is having your message appear on any mobile device.

There are more than 5 Billion mobile devices that people have with them 24/7.

Why would you want to ignore this audience?

People look at their phones 150 times a day (Mogreet) SMS works on every cell phone

There are over 1 Billion Smart phones today.

Why Mobile?

•There are more than 5 Billion mobile devices today that people have with them 24/7.

•People look at their phones on average *150 times a day (*Source: Mogreet)

•Adults spend more time on mobile media than they do on newspapers and magazines combined (Source: Nielsen)

•It’s the fastest growing form of communication today

•When your phone moves, you instantly pick it up and read the message!

What is Mobile Marketing?

• Add an SMS/Text call-to-action to existing marketing channels. Ie: Text MYBRAND to 43766 to WIN!

• Builds an SMS mobile database of users

• Maintain ongoing dialogue with your customers

• Deliver timely, relevant promos/offers to the mobile consumer

• Your message becomes available anytime, anywhere

SMS (texting)!SMS (texting)!

Why SMS/Text?

• SMS works on 100% of all phones

• The number one use for smartphones is texting

• 98% of text messages are opened and read within 4 minutes vs. less than 24% of emails are opened

• emails sometimes can take as long as

48 hours before being read

• Simple, clear and concise message: 160 characters

SMS (texting)!SMS (texting)!

SMS Campaign Flowchart

Citrus Mobile Offerings

TxT2Win Campaigns – Campaigns driven by a compelling offer or prize. These can be fully automated with instant or grand prizes. Demos: Text STORECOUPONS to 43766 (77788 in Canada) or FREEWINGS to same.

TxT2Screen - Using a Mobile Device and SMS, results are displayed instantly on

screen in real time. Demos: Click on green bar for appropriate country;

www.citrusmobilesolutions.com/Txt2Screen.

Text Voting & Text Polling– Real time voting/polling delivered by SMS in real time

to the mobile device.

Citrus Mobile Offerings (con’t)

Info On Demand – Gives the mobile user direct access to the specific information they needwhen they need it.

Mobile Alerts – Allows the interested individual to pre-select the types of information they want

to be kept up to date on as it happens. Reminders, updates, announcements, flight updates and any other information.

Mobile Coupons – Allow you to create action and stimulate activity. Instantly deliver mobile coupons to those who have expressed an interest in your products.

SMS+Voice – We can power campaigns using SMS + Voice. For example, someone can text in

a keyword that will trigger a recorded voice message from a phone number. It can work theother way as well where someone places a regular phone call which triggers a text message totheir mobile phone. To see a demo, Text SANTA to 43766 (77788 in Canada).

Citrus Mobile Offerings (con’t)

Shopping Mall/Retailer Mobile Kiosks – Driven by an SMS/Text campaign, a solution that helps to increase foot traffic to retail locations. The user will enter a TxT2Win contest and receive a unique code with instructions to bring that code to the retail location and enter it in a tablet kiosk to see if they have a winning code. The system is fully automated and if validated as a winner, they receive an instant Text Message with a further message on how to redeem their prize.

Citrus Mobile Offerings (con’t)

Scratch ‘N Win – Campaigns driven by a TxT2Win that have a URL link within the message. When opened, the consumer can scratch their phone screen just like a scratch ticket. Demo: Text REDLOBSTER to 43766

Tablet Scratch ‘N Win – Server and/or POS system that allows someone to play a

Scratch ‘N Win game using a tablet. Of they win, they are prompted for their mobile

number and/or email and the system instantly delivers a mobile coupon to use on their

next visit to the retail store or restaurant. Demo http://www.txt2look.com/freemans/scratch/

TxT2Look and What we do!TxT2Look and What we do!

Client: Halifax Shopping CentreCampaign: Head Over HeelsCampaign Dates: April 18 – May 8Media Used: Radio, Print, Social, On-siteCampaign Overview:

• The TxT2Win campaign was promoted to allow shoppers to text in for a chance to win a pair of shoes each day over a 21 day period.

• The Citrus platform automated the process of selecting winners and notifying them as they won each day (Congrats! You’re today’s Head over Heels winner! 2 claim prize, show this text at Halifax Shopping Centre Customer Service).

• The campaign was a success for the mall, 21 participating merchants and with a chance to win every day, participants were engaged and had a good chance of winning.

Results: Over 5000 entered!

Sample Use Case

TxT2Look and What we do!TxT2Look and What we do!

Citrus Mobile Solutions

To learn more or schedule a demo, contact:

Darren MacLeod

www.CitrusMobileSolutions.com

1.888.318.5105, ext. 700

darren@citrusmobilesolutions.com

2014 © Copyright Citrus Mobile Solutions

2014 © Copyright Citrus Mobile Solutions