mobile email solutions

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Mobile Email Solutions

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Handheld connectivity

• Portfolio of Email and PIM solutions

• Supporting:– all major email servers

– internet or server-based email

– Microsoft, Symbian or RIM devices

• All ‘Out of box’ solutions– tested and ready to use

– supported by Vodafone

– enabled with real-time email and PIM functionality

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Why mobile email?

• Email is integral to our lives*– 41% of people start working day by accessing email

– those surveyed check email 5 times+ per day

– 77% have more than one email account

– 32% would give email address to a new acquaintance (compared with 28% who would give their mobile number)

• But our lives are not lived at our desks or PCs– “Over 5m Britons in employment are now working remotely” **

• We take conversations with us when we travel– why not email?

* data from AOL survey of 4,000 US citizens, Published on ZDNet News: May 26, 2005

** Published on Silicon.com September 1, 2005. PointTopic research. 3.8m teleworkers; 5.5m part-mobile.

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Why mobile email?

• Email now primary form of business communication– often preferred to phone conversation

– time-sensitive, quick response expected

• Having access to email wherever you are means:– minimal down-time

– always able to contact and be contacted

– information follows you

– increased productivity & responsiveness to customers

“email access is becoming vital for businesses on the move” (BBC News, 21st April 2005)

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Mobile workers

• 20-25% employees have mobile phone– tend be out of office at least one day/week

• For those companies using email, 50-70% of those who purchase mobile see value of mobile email

– increased productivity

– efficiency

– responsiveness

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Vodafone offers customers

• Mobile email, calendar & contacts on mobile devices

• Trusted range of solutions– tested and reliable

– from leading suppliers

• Solution Selling– to best match customers’ infrastructure

– different solutions for different IT set-ups

• Device choices– options from premium brand to great value

– choice of form factor to met customer’s needs

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Why Vodafone?

• Most widespread and reliable network – GSM / GPRS coverage of over 99% UK population– world’s largest global community

• Business-class service* – 24hr handset replacement– dedicated personal support (never automated system)– pre-sales support with ROI calculators– provision, interrogate and re-configure devices remotely (over-the-air)

via Device Management service– Our customer’s security concerns are at the forefront of our minds

when developing our products

• Helping our customers make the most of now

*Where Vodafone provides the customer support, service model will differ through ISP’s

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Device Management*

• Unique offering in UK market - Vodafone exclusive

• Allows remote interrogation of smart devices by Vodafone customer care agents

• Agents can:– see signal strength indicator of device

– find out what applications / APNs are installed on device

– remotely download APN settings to devices

– see available memory on handset (though not on flash cards)

– lock and/or wipe devices

*Device Management only available through Vodafone’s customer support function, the ISP service model will differ.

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Device Management

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Range of solutions

• BlackBerry from Vodafone– original ‘push’* email and mobile diary/calendar solution

– Internet solution is ‘timed-pull’ experience

• Vodafone Business email– Enterprise ‘push’ solution available on wide range of devices

– Personal version is ‘timed pull’

• Microsoft Windows Mobile Email– ‘active-synch’ solution for Enterprise customers with Exchange 2003

– ‘push’ solution for Windows Mobile 5 devices with Exchange 2003 with service pack 2

* Push email is simply ‘real-time’ email. As soon as an email hits the customers inbox, it is ‘pushed’ out and onto the customers handheld device.

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Matching customers to solutions - Self-chooser (SoHo*)

• Limited IT infrastructure– often using ISP-hosted POP3/IMAP email e.g. Yahoo, AOL, Hotmail etc.

– must be easy to install and support

• Focus on devices– user / self-chooser often with limited IT skills/ resource

– less concerned with technical solution details

• Requires simple solution

• Cost-conscious– focus on immediate cost/time savings

– require quick deployment with minimal cost

*Small Office / Home Office

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Matching customers to solutions - SME*

• More complex IT infrastructure– require compatibility with existing IT infrastructure

– often have in-house email environment (e.g. Exchange)

– more consideration of support and user control

• Mixed focus on devices and ‘back end’– often still strong self-chooser elements

• Requires simple but suitable solution– more awareness of IT integration issues

• Cost-conscious– but require best solution, not just cheapest

– quick deployment with minimal cost

*Small to Medium Enterprise

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Matching customers to solutions - Corporate / MNC*

• Complex and established IT infrastructure– compatibility with email system (e.g. MS Exchange / Lotus)

– users may need access to bespoke applications

• Solution choice based on existing IT environment– existing hardware (e.g. BES server / MS Exchange 2003)

– may require integration with existing handsets

• Device choice is secondary– users often separated from purchase decision

• Looking at overall value-adds– security, support and ongoing maintenance costs

*Multi-National Corporate

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Purchase drivers

DEVICE LED SALESSelf Choosers, device leads, solution likely to be accepted

Chosen Device

ChosenSolution

Long Term architecture

SOLUTION LED SALESIT Managers led, solution chosen first, with a type of device in mind

Thinks first about preferred device

This leads to solution

Customer less worried about future

Device range follows solution

Based on feature set and cost

IT strategy primary consideration

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Range of solutions

• BlackBerry– optimised software & devices for delivery of Mobile Email

– Enterprise - for MS Exchange / Lotus Domino / Groupwise

– Internet Solution - for ISP*-hosted POP3 / IMAP 4 email

• Vodafone Business email– available on range of Symbian and Microsoft smart devices

– Enterprise - for MS Exchange 5.5 + / Lotus 4.0 + upwards

– Personal - for ISP*-hosted POP3 / IMAP 4 email

• Microsoft – Pocket PC/smartphone devices with Windows Mobile 2003/5

– Exchange 2003+ environments only

*Internet Service Provider

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Device-led sale

PDABlackBerry

Voice

SMS

email

Apps

Typical Usage Profile

Data use

Smart Device Converged Device 7100v

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No Third Choicefor NC / MNC

BlackBerry(inc.

Connect)

Microsoft

MicrosoftBlackBerry

SoHo SME NC MNC

VBE(90% internet)

PrimaryProposition

SecondaryProposition

Special Request

Microsoft Microsoft

No Third Choicefor SoHo / OMB

VBEVBE/ Black Berry

Black Berry

Solution-led sale

UK positioning as at Oct 2005

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BlackBerry(inc.

Connect)

Microsoft

MicrosoftBlackBerry

SoHo SME NC MNC

VBE(90% internet)

PrimaryProposition


Special Request

Microsoft Microsoft


VBEVBE/ Black Berry

Black Berry

Solution-led sale


BlackBerry second choice due to limited device

range and weaker attachment support

MS weak in SoHo - no POP3 ‘push’ solution- small number of SoHo customers use MS Exchange

VBE solution best forSoHo / OMB customers - low set-up cost - good for ISP hosted email

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Solution-led sale


BlackBerry(inc.

Connect)

Microsoft

MicrosoftBlackBerry

SoHo SME NC MNC

VBE(90% internet)

PrimaryProposition


Special Request

Microsoft Microsoft


VBEVBE/ Black Berry

Black Berry


BlackBerry 2nd choice for SME due to added

costs of individual user licences. VBE also

offers potential to use customer’s existing

devices. As Exchange 2003 is adopted in

market, MS solution will become more

popular

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BlackBerry(inc.

Connect)

Microsoft

MicrosoftBlackBerry

SoHo SME NC MNC

VBE(90% internet)

PrimaryProposition


Special Request

Microsoft Microsoft


VBEVBE/ Black Berry

Black Berry

Microsoft solution good value for those running Exchange 2003 environment

VBE and BlackBerryEnterprise offer widest email server compatibility - solution sale for NC based on individual case

Solution-led sale

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Range of solutions - reminder

• BlackBerry from Vodafone– original ‘push’ email and mobile diary/calendar solution

– Internet solution is ‘timed-pull’ experience

• Vodafone Business email– Enterprise ‘push’ solution available on wide range of devices

– Personal version is ‘timed pull’

• Microsoft Windows Mobile Email– ‘active-synch’ solution for Enterprise customers with Exchange 2003

– ‘push’ solution for Windows Mobile 5 devices with Exchange 2003 with Service Pack 2

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Common Functionality

• ‘Real-time’ access to email via mobile device– synchronised and/or ‘push’ technology

– read, reply, forward and compose new

• Access to attachments– solution dependent

• ‘Real time’ synchronised calendar and contacts– entries can be created/edited on mobile device and desktop

• Always-on 3G/GPRS technology

• Security– AES* or SSL**, depending on solution

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End-user experience

Blackberry VBE Microsoft

Real time push technology

View attachments

Edit attachments

Integrate applications

Calendar / Diary Functions

Java Device Dependent

Microsoft Windows Mobile

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Device compatibility

Device Solution RIM Symbian OS(Series 60 & 80)

Windows Mobile 2003+

Blackberry

VBE

Microsoft

* With ‘BlackBerry Connect’ - OpCo dependent

* *

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Email platform compatibility

Platform Solution

Exchange 2000/ 5.5

Exchange 2003

Lotus Notes

Group Wise

POP3IMAP 4

Blackberry Enterprise

Blackberry Internet

VBE Enterprise

VBE Personal

Microsoft

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Licence Cost

Client LicenseAdditional Server

Software / Hardware

Blackberry Enterprise YES YES

Blackberry Internet NO NO

VBE Enterprise NO YES

VBE Personal NO NO

Microsoft NO NO(Assuming Exchange

2003 present)

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Cost - downloading

• BlackBerry solution– renders all emails and attachments to minimise data traffic

• VBE / Microsoft– user choice of download – full format at higher data volume

• Cost implications down to– device type

– user preferences and attachment usage

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Security

Control of Devices * Encryption Remote

Provisioning

Blackberry Enterprise YES AES (256 Bit) /

Triple DES YES

Blackberry Internet NO SSL YES

VBE Enterprise YES* with DMT AES YES

VBE Personal YES* with DMT AES / SSL YES

Microsoft YES* with DMT SSL (Plus VPN Security) YES

* Control of software build and application uploading

* Vodafone’s Device Management Tool

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Summary of Solution Positioning

• Choice of solution based on:– device

– existing email infrastructure

• Consideration also to:– usage

– ease of implementation

– support and security

• Vodafone offers a wide but meaningful range of solutions and devices to suit all customer types

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Competitor email solutions

• All main UK competitor networks offer– BlackBerry on RIM devices

– Microsoft Mobile email solutions

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Competitor’s branded solutions

‘Office Freedom’ - based on Seven Enterprise Ed.– Symbian, Palm & Smartphone devices

– POP3, IMAP 4, Exchange 5.5+, Lotus Domino 5+

OneBridge Mobile - from Extended Systems– Exchange, Lotus, Groupwise, Openwave Intermail, POP3, IMAP

– Pocket PC, Windows, Palm and Symbian devices

None at present

‘X-mail’ - based on Seven Personal Edition

– for Xda range plus wide handset range

– supports MS Exchange, Lotus, IMAP 4, POP3q

mobile email solutions

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