ap mobile solutions

8/6/2019 AP Mobile Solutions

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October 21, 2010

Mobile The Next Frontier for Local Media


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AP is More than Just a Wire Service

We are also a Leading Mobile Solution Provider

APMobile news network White-Label Local Apps Next Generation Solutions

iCircular


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AP Mobile: Complete News Solution

AP Mobile launched in July, 2008. Today it stands as the most complete mobile news

solution on 18 platforms, providing coverage to every web-enabled device in over

40 countries.

AP Mobile Snapshot 2009

1,200 contributing local news partners in U.S., providing unparalleled local customization and access

50 news categories from Entertainment to Sports to Politics, with 20% of traffic in local category

Over 5,500,000 application downloads since launch

Over 450,000 videos and 1.8 million photos viewed per month

Support in multiple languages and growing English, Spanish, Portuguese and Canadian French

Platforms and carriers:

Applications across platforms: Android, BlackBerry, iPhone, Palm WebOS, Symbian S60, Windows Mobile,

Windows 7, Maemo, Bada, Mobile Web App (apnews.com)

Carrier relationships both domestic and international: Telefnica, Orange, America Mvil, AT&T, T-Mobile,

Verizon, Virgin Mobile, US Cellular, Cricket and TracFone (coming soon)


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First NewsApp on the iPhoneFirst NewsApp on the iPhone


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The 1st Local News App for iPhone

Blackberry App WorldApple iTunes Palm App Store


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Partner MarketingWe have garnered industry awards and marketing from our strategic partners, who

featureAPMobile in marketing forprint, TV and Web.

AppleNokia

Full page ad on NewYork Times featuring APMobile as one of 16 of

the summers hottest

new releases.

Nokia POS displaypromotes N97

widgets in NorthAmerican retail

stores. AP Mobile,one of the top widgets

in Ovi and on the

N97, is prominently

displayed.


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Partner Marketing

RIM-BlackBerryRIM mobile banner ads promoting AP Mobile and

its availability on the BlackBerry App Store. 10million impressions.

Sprint print adfeaturing AP Mobile

widget for New

York Times, Wall

Street Journal, USAToday and

additional localpublications.


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World Cup partner marketing-Apple

AP World Cupfeatured on the

first page of the

Soccer

channel. Went

live on 6/16

until the

duration of the

tournament.


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World Cup partner marketing-OVI

AP World Cup banner featured in Nokia Ovis home page the week leading up to the World Cup 6/7

Featured on Device

Print Ads


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What Weve Learned

Mobile ad revenue is on the rise

400+% growth in revenue over 2009

Video sold out

Sponsorship models work

Mobile only slightly easier to monetize

Proliferation of platforms

New ad units and technology integration required

Metrics still not there

Mobile is about location Increasing number of campaigns on AP Mobile are geo-targeted.


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It is happening

Over 1 Billion Page Views

Served in 2010 Already


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Our Success in the Last Year

Each month more and more of Local Publishers are getting it

4x Increasein 2010


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Local Advertisers are Getting It!

Renewal rates are highUpwards of 60%

2010 Average Campaign Size $3,797

Max$85,000 - Min $200

And they are selling more campaigns each month


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Local Media Has to be Where the Readers Are

Verve-AP White-LabelApplications & Websites


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What Industry Trends are telling us

The number of mobile

internet users around

the world will exceed

desktop internet users

by 2014*

Applications generate

8x-10x more page

views than mobile

web

*Morgan Stanley


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Q: What is the White Label Solution?

A: a turnkey mobile solution that allows publishers to easily and

inexpensively launch their own customized

mobile applications

Tools were developed

exclusivelyfor local

media- by contentpublishers, for content

publishers

Tools were developed

exclusivelyfor local

media- by contentpublishers, for content

publishers

Modify your layout, site

structure, templates and

colors however and

whenever you

likeyourself

Modify your layout, site

structure, templates and

colors however and

whenever you

likeyourself

Verve Wireless and The

Associated Press have

partnered together on an

offering that combines

Verve Wireless mobile

publishing framework

and the AP Mobile

application technology.*


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AP/Verve can position you for success

Building a mobile application is expensive:Identifying, hiring, and managing mobile developers is difficult and costly

Building a mobile application is time intensive:Native applications can take months to develop and standards are constantly evolving

Hosting and maintaining an application is complicated:Customer service, trouble-shooting, maintaining feeds and servers requires full-time

attention

Upgrading, improving and adapting requires constant attention:Experience, innovation, and a strong team are required to keep your app competitive

Apps for multiple platforms require multiple vendors with different expertise:Multiple vendors can cause consistency issues, posing problems for users and advertisers

Verves White Label Solution helps you avoid The Dark Sideof mobile

and can get you in the market quicklywith cost savings of approximately 70%


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Premise behind white-label

There is an opportunity to sell

products and services

If you do it in a

mobile savvy way


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Leverage Best in class development

Publishing Solutions-mobile site optimization, customized templates,

agreements with carriers and OEMs

Advertising Solutions- Verve AdCel- geo-targeted ad serving

capabilities, Rich media capabilities, Ad creative services

Content Solutions- The Verve Dashboard- content publishing console,

content ingestion, database connectivity, UGC and commenting

Photo/Video Solutions-content ingestion, photo/video galleries,

sponsorships/pre-roll, podcast

Messaging Solutions-Text alerts, subscriptions, SMS, MMS and WAP links

Reporting solutions-Traffic: page views by content, portal, device, etc

Ads: Impressions, clicks, CTR by day, creative and campaign


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Across Multiple Devices

Publishers focus on what they do best -- Content

and Sales -- the rest is handled by Verve-AP


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And on Tablets

iPad


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The Year ofTablets (not netbooks/ereaders)

Number of Tablets being built 30+ Tablets expected

Phone Manufacturers: Apple, Blackberry, HP/Palm, Microsoft,

Motorola, Samsung . (with cool names, Slate, Playbook, Galaxy)

Computer Manufacturers: Dell, HP, Lenovo, etc.

Others: Sharp (Galapagos), Fushion Garage (Joo-Joo), Cisco (Cius)

Not all tablets are alike

5 screens to 12 screens

Resolution and operating systems

2010 Projected Sales:

Worldwide 16MM 28MM


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Next Generation Solutions

AP invested in ensuring the health of the newspaper industry

Committed to developing industry wide solutions

Porting newspaper successes to mobile


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Introducing the icircular

An industry solution that holds the

connection between news andcirculars

Tool to protect local advertiser

relationships

A mobile rich media ad unit for

smartphones and next gen devices

With the decline in print and rise in

digital consumption, advertisers want

new solutions

Appeals to advertisers: scale,

consistency and verifiable

Launching 2011 on multipleplatforms


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Thank You

Jennifer Stenger

Global Director, Strategic Partnerships

Product Development

[email protected]

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