Christopher Martin – SVP Operations and Services, U.S.

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• TowerGroup estimates that consumer adoption of mobile banking has grown in the past 12 months from 1.1 million active users in Q2 2007 to 5.7 million active users in Q2 2008

• Consumer mobile payment volume: estimated to grow to $587 billion worldwide by 2011 - Juniper Research

Key Market StatisticsKey Market Statistics

Obopay OverviewObopay Overview

• First U.S. mobile payment service created exclusively for the mobile phone• Company founded in 2005

– U.S. service launched in 2006– India service launched in 2008

• Obopay team has experience in mobile, financial technology, remittance & money transfer, P2P commerce, electronic payments, treasury, risk & fraud control & banking - reflecting DNA necessary for mobile payments

• Investors include Redpoint Ventures, Onset, Richmond Management, Alliance Bernstein, Qualcomm, Citigroup, Société Générale, Essar Global

• Partnerships with mobile carriers facilitate transactions across 230 million mobile phones in U.S.

• Obopay offers financial institutions fast-to-market solutions that enable them to introduce, control & profit from mobile payments

1 Enter the recipientsmobile phone numberEnter amountbeing sent

Receive paymentconfirmation

2

4

How to send money How to send money

Enter your PIN #3

Obopay Direct Financial Institution Partners Mobile Operator Partners

Go-To-Market ApproachGo-To-Market Approach

Reaching All Mobile Phones

• Mobile User Experience: Good – SMS (text)Better -- Mobile Browser (WAP)Best -- Rich Client (downloaded application)

Family Plans (Family & Friends)

Small cash/check -onlyservice providers,Mobile merchants

Target immigrant markets:Int’l Remittance

(Professionals and Foreign-born)

“With Obopay I can send myKids’ allowance from my phone while

waiting in a meeting” (Busy Mom)

“I can send money hometo my family, to their phone” (Foreign-born)

“I pay my kid’s music teacher and don’t stop at the ATM or deal with checks”

(Working Mom)

Social Networks

“While on the go, I can settle with my friendsfrom the phone or with my card” (Young

Professionalsand mobile youth)

Under-Banked“I don’t need a bank account,

Obopay and a companion card is a great solution for me.”

How Consumers ObopayHow Consumers Obopay

Verizon - DistributionVerizon - Distribution• Partnership launched

Q3, 2007

• Price: $1.49 monthly subscription or data subscription

• Device coverage: 45 devices for applicationAll devices for WAP and SMS

RIM – Distribution• Marketing placement in key RIM consumer communication

• Featured on BlackBerry WAP portal and www.BuiltForBlackberry.com

Direct Consumer Outreach

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Value to Financial Institutions • Multiple implementation opportunities offer fasttime to market

• Mobile payment infrastructure taps 230 million wireless users in the U.S.

• FI partners can “obolize” customer experience

• Banks determine customers fees and build/strengthen relationships

• Customers link their mobile numbers to their DDA or payment card accounts. Consumers view the service as bank-led

• Obopay has sophisticated risk control infrastructure -- PCI Level I certified

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Enables FIs to introduce, control and profit from mobile payments

Citibank

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Citi Phase II ImplementationCiti Phase II Implementation

Announced Q2, 2008

Direct DDA mapping & integration meansreal-time transfers from Citi bankaccounts and balancelook-up

Dynamic bank-branded experience

Customers access via various modesText -- SMSBrowsing – WAP Client application (downloaded)

Bank Branding

MasterCard and Obopay

Announced partnership June 19, 2008

Obopay and MasterCard will deliver to member financial institutions a fully-integrated mobile P2P payment service in the U.S.

The service enables MasterCard issuers to offer their credit, debit and prepaid cardholders the option to send and receive funds through their mobile phones in a direct, easy and secure manner

Service to be branded “MasterCard MoneySend” and has opportunity to reach all 400 million+ MasterCard cards in the U.S.

Using a simple registration process and a working mobile phone number, participants will be able to send money to friends and family just by knowing their phone number

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Obopay Strategy

Deliver great consumer experience across carriers globally Every phone, every networkContinued Investment in best consumer experience

Build strong mobile carrier relationships Facilitate distribution, deliver joint services and

create effective marketing partnerships

Create strategic links to increase value Avoid commoditization

Create branding for banks Where bank is the primary brand

Roadmap with evolving distribution

“OPEN” devices changing user behavior, model & real use casesiPhone and others smartphones driving higher mobile data consumptionForm factor enabling useful access to existing “services”Enabling time/place shifted access to accelerate transactionsContent, goods, services, information, coupons, ads

Roadmap includes dynamic “OPEN” strategyOpen Platforms: RIM, iPhone, Windows MobileEmerging platforms - AOL, Google Android, etc.

Anytime, any phone, anywhere – instantly

For more information: Christopher Martin

cmartin@obopay.com650.862.1537 (mobile)650.264.2037 (office)

Anytime, any phone, anywhere – instantly

For more information: Christopher Martin

cmartin@obopay.com650.862.1537 (mobile)650.264.2037 (office)