obopay influencers report: top 20 mobile commerce, mobile banking, mobile payments & mobile...

Table of Contents

Introduction

Top 20 Mobile Commerce, Mobile Banking, Mobile Payments & Mobile Money Influencers on Social Media

Profiles of the Top 20 Influencers on Social

Media

Research Methodology

About Obopay

Disclaimer

Introduction

If you are a contributor to social and mobile

commerce, then you can use this report to

connect with these key conversationalists

(i.e. the influencers) in the Mobile payments,

Mobile money, Mobile commerce, Mobile

Banking industry and build conversations

with them on various topics of their

specialization/ liking.

If you aim to engage and communicate your

expertise with these influencers and through

them to the world at large, this report will

be of utmost importance to you. We hope

this report can assist you in understanding

the Mobile Payments space and contribute

to its continued growth.

Mobile commerce is dramatically changing

the way that people consume content and

shop for products – and they are driving

marketers to create new ways for Web site

visitors to connect to brands, no matter

where they are and what they are doing

online.

Consumers are finding new ways to tap into

their social networks to glean information

about brands to follow and products to buy.

They are embracing social media and the

impact that it is having on how they both

search for product information and to make

buying decisions is huge. As we move to a

truly connected world of retailers &

operators, we face a bewildering array of

new media such as Twitter.

This twitter influencer’s report helps us to

understand this new customer meeting

place.

The Top 20

Influencers on

Twitter

Rank Twitter Handle Location Obopay

Influencer Score

1 @ScottEBales North America 62.4 2 @chetansharma North America 59.1 3 @leimer North America 58.3 4 @timschulz North America 54.7 5 @MyIntersperse North America 53.1 6 @davidroodman North America 53.1 7 @stessacohen North America 45.3 8 @jjegher North America 40.6 9 @EricStauffer North America 32.8 10

@strothkamp North America 31.0

1 @Jvowens South East Asia 53.6 2 @sarapyin South East Asia 43.25 3 @BradJOz South East Asia 38.85

1 @EmekaOkoye Africa 53.4 2 @paulsalvage Africa 46.4 3 @Rensburg Africa 32.8 4 @kevindonovan Africa 29.8

1 @AmritPa1 India 46.0 2 @ShreyGoyal India 56.5 3 @ersilberstein India 25.3

Follow us on Twitter @opopay

*As on March 31, 2012

Influencer Profile’s

#2

@chetansharma

Gets Retweeted every 7 Tweets

4.5 tweets per day

Retweets every 3.3 Tweets

Favorites every 8.7 tweets

Region: North America

#1

@ScottEBales

Gets Retweeted every 29.2 Tweets

7.5 tweets per day



Follow us on Twitter @obopay

#3

@leimer


18.8 tweets per day


Favorites every 1 tweets

#4

@timschulz


1.8 tweets per day



#5

@MyIntersperse


41.3 tweets per day




#6

@davidroodman


1.5 tweets per day



#7

@stessacohen


1.8 tweets per day



#8

@jjegher


1.1 tweets per day




#9

@EricStauffer


0.3 tweets per day



#10

@strothkamp


0.3 tweets per day


Favorites every ∞ tweets

Region: Southeast Asia

#1

@Jvowens


5.5 tweets per day

Retweets every 3 Tweets



#2

@sarapyin


1.7 tweets per day



#3

@BradJOz


0.8 tweets per day



Region: Africa

#1

@EmekaOkoye


10.1 tweets per day


Favorites every 80 tweet


#2 @paulsalvage

Gets Retweeted every

21.2 Tweets

2.3 tweets per day

Retweets every 3 Tweets


#3

@Rensburg


4.2 Tweets

1.2 tweets per day



#4

@kevindonovan


2.1 tweets per day




Region: India #1

@AmritPa1

Gets Retweeted every 6

Tweets

5.3 tweets per day



#2 @ShreyGoyal


5.1 Tweets

4.9 tweets per day



#3 @ersilberstein


4.6 Tweets

0.6 tweets per day




Research Methodology

Identifying influencers is an important part of social media marketing. However when undertaking

influencer analysis, considering both aspects of the coin are essential for a balanced perspective i.e.

using quantitative as well as qualitative measures.

Platform Selection – Twitter: Although Obopay is present on other social media platforms, apart from

Twitter, given the fast paced nature of the medium, Twitter was selected as the platform of choice. Also

as compared to other social media, Twitter is more real-time. In addition, Twitter users are bloggers,

vloggers, community members and active online participants in Internet culture

(http://thenextweb.com/twitter/2011/08/18/twitter-users-are-more-likely-to-impact-your-brand-than-

any-other-social-network/) thus, making them an apt audience to monitor for online conversations.

Relevancy: We decided to first and foremost define who is relevant to us. We researched people who

conversed on Mobile Commerce, Mobile Banking, Mobile payments, Mobile Money, Mobile trends, etc.

and who were influencers on Twitter in terms of number of followers. A complete list of 50 such Twitter

influencers was collated, out of which, the top 20 were shortlisted as being most relevant to us.

Use of Influencer Tools: Next we decided to use Influencer Tools as a starting point to help us find the

general direction to move forward. Klout score measures influence based on your ability to drive action

(True Reach, Amplification and Network). Tweetlevel engagement considers individuals participation

and interaction on twitter community. You can read about Klout & Tweetlevel’s approaches here and

here respectively. This approach provided a broad scope to our purpose when used in tandem. Twtrland

was used to create a detailed summary of a person’s Twitter activities since the start, thereby helping

identification of influence indicators such as Retweets, Followers and @Mentions.

Integration with Other Data to Gain Clarity: We start with a list of a few hundred spanning North

American, South East Asia, African and the Indian region on Twitter. Find their Klout and TweetLevel

scores. Calculate average of the two scores. The resultant score, i.e. the Obopay Influencer Score was

thus arrived at to rank the influencers.

http://thenextweb.com/twitter/2011/08/18/twitter-users-are-more-likely-to-impact-your-brand-than-any-other-social-network/

http://thenextweb.com/twitter/2011/08/18/twitter-users-are-more-likely-to-impact-your-brand-than-any-other-social-network/

http://klout.com/corp/kscore

http://tweetlevel.edelman.com/About.aspx#weightedforengagement

Founded in 2005, Obopay, Inc. (www.obopay.com) Obopay offers the industry’s most

comprehensive solutions tailored to enable its partners to bring to market their own branded

mobile money services.

Obopay's mobile money services address the needs of consumers and businesses around the

world by providing a service that delivers value, empowers lives and improves opportunity for

merchants. Obopay believes the power is in the network and has established partnerships that

include Nokia,Société Générale, MasterCard, First Data, Discover, Farmers Insurance, Yu/Essar,

Warid Telecom, Union Bank of India, YES BANK and many more. The Company's offering

enables partner-branded mobile money services that financial services and mobile partners can

implement quickly at low deployment cost. Obopay has corporate headquarters in Redwood

City, California, and offices in Mumbai and Bengaluru in India, along with presence in Paris,

France, Bogota, Colombia and Singapore.

Contact Us: Connect with us:

Corporate Office 350, Marine Parkway, Suite 100 Redwood City, CA 94065 Main Office: 650-264-2000 Web: www.obopay.com Email: [email protected]

https://www.facebook.com/ObopayMobilePayments

https://twitter.com/#!/Obopay

http://www.obopay.com/

mailto:[email protected]



https://twitter.com/#!/Obopay

Disclaimer

This report is by no means exhaustive; nor is it the only manner in which to measure Mobile

Commerce influencers on social media. In fact it is a starting point for developing insights into

online Mobile Commerce conversationalists and their online conversations.

The few twitter handles that may have slipped through can be added to the list with your help.

Do provide us with the missing Mobile Money/ Mcommerce/Mbanking/ Mpayments

conversationalists either by mailing us at [email protected] or direct messaging us on

@obopay and we'll add them over time.

The data included in this report has been compiled over a period of three months i.e. Jan 2012 -

Mar 2012. Any changes beyond this period would be excluded from the analysis in this report.

This report is a snapshot in time, thereby implying that just because a person is an influencer

today does not indicate the person will continue to be one from now on. Similarly just because

someone is on number ten does not indicate the person will remain in that position

throughout. The insights and learning’s included in this report are a result of the research

conducted by Obopay and are not meant to impose opinions on others.

The results published have been arrived at on the basis of analysis and methodology followed

and do not represent any bias towards an individual or the personal views of Obopay. The

Tweetlevel, and Klout information used for calculating the Obopay Influencer score published in

this report has been considered with due permissions from the concerned authorities and is not

in violation of any laws; nor does the use of the Tweetlevel, Klout measurement platforms in

this report constitute an endorsement by Obopay of such platforms.

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