Types of Business

Models from

Obopay

Obopay:- Develop, integrate and maintain the platform- Operate & host the services

Partner:- Manage go-to-market & settlement, regulatory compliance, customer /agent enrollment & service- Bear fraud and risks

Example: US/MasterCard, Senegal/SG

Obopay: - Develop, installs & maintain the platform

Partner: - Operates, hosts the service, manages the go-to-market, regulatory compliance, customer/agent enrollment & service- Bears fraud risks

Example: Kenya / Essar

Business Models

Licensed PlatformManaged Service

Obopay’s business model allows it to adapt to the different businessenvironments and requirements of different markets and partners

Like us on www.facebook.com/ObopayMobilePayments Corporate Website

Concept: International Transaction Hub& Wholesale Bank

ATM CASH OUT

GTS

Follow us on http://twitter.com/ObopayCorporate Website

Platform

Read our http://blog.obopay.com/

Partner/Program/Profile Model

Programs are related in a hierarchical manner such that configuration may be sparsely populated.Specific Program configuration is determined by starting at the leaf Program level and searching “up” the hierarchy.

Corporate Website

Join us on www.linkedin.com/company/obopay

All required MTL state licenses Currently licensed in 41 states & D.C.

Acquiring and maintaining MTLs represents significant barrier to entry, representing a strategic advantage. Licensees must have: Impeccable Credibility, Solid Business Case/Premise,

Executive Leadership Sound Business Practice, Compliance, Audit

Achievement and Surety Bonds

Deloitte independent AML audit completed in Q3 2008 (follow up audit in process)

Successfully completed 7 state audits in 2009

Local Regulatory Adherence: Treasury Department and States

— Bank Secrecy Act, OFAC and Patriot Act (KYC)• Independent Partner and State oversight• Obopay Board of Directors Committee

governance

Compliance:Global regulatory and licensing

PCI Compliance

PCI Level III – since 10/07 PCI Level I (v1.2) – since 5/08 Benefits

— Securing cardholder information— Reducing fraud risk— Secure the brand image— Secure customer confidence— Integrated cardholder information

architecture— Align with privacy principles— Sustained ongoing compliance

—Enhancing existing processes and security to meet updated PCI standards

PCI Compliance Regulatory Compliance - US

States for which Intl. Remittance Licenses secured by Obopay (36) States that do not require a License for Intl. Remittance (7)

States for which Obopay is following up but is permitted to operate pending approval (7)

Money Transfer Licenses

Corporate Website

Obopay- A breakthrough in Mobile Payment Services,

Go Mobile with your money

Thank You

www.linkedin.com/company/obopay

http://blog.obopay.com/

http://twitter.com/Obopay

www.facebook.com/ObopayMobilePayments