Success in worldwide production

How produce to satisfy different markets

0 Charoen Pokphand Foods Plc.

Mr.Somchai Triamchaipisut

20 September 2017

1

Agenda

Overview of CP Foods

Poultry Business

CP EU Business

Food business trend in Spain

Key to Success

2

Who are we?

3

CP GROUP VDO PRESENTATION

Overview of CP Foods

5

The Pillar of Thai Economy Established in 1921; now having investments and operations in

24 countries, employing over 300,000 people

Group’s Sales Turnover USD 41 billion

8 major business units

CP Group Overview

CP Group Overview & Strategy

Input Feed Farm Manu- facturing

Food &

Retails Services

Seed,

Fertilizer,

Plant

Protection

Feed Ingredients Trading Agro-Industry & Food

Telecommunication

Retail

Crop

Integration

Information Technology

Property

Development Pet Food

International Trading

Crop

Integration

(Maize)

Automotive

Plastics Finance Pharmaceutical

# 1 # 2 # 4

2015 & 2016

Global Position in Production

Chicken is the protein hero, globally

Global Meat Demand

UNIT : MILLION TON

Thailand is the 4th largest chicken exporter of the world

3,740

2,990

1,150

681 395 340

200 180 130 120

SOURCE : USDA

WORLD CHICKEN EXPORT 2016

TOP 10 EXPORTING COUNTRIES with 10 Million Ton of Chicken

BRAZIL UNITED EUROPEAN

THAILAND CHINA TURKEY ARGENTINA

UKRAINE CANADA BELARUS

STATES UNION

Thailand Chicken Industry 2016

PARENT STOCK BROILER CHICK BROILER

31 m

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

16 m Birds/Wk 31 m Birds/Wk

Broiler Chicken Production (Bird/Wk)

For Domestic

6 m Birds/Wk

Processed for Export

25 m Birds/Wk

Processed for Domestic

6 m Birds/Wk

For Export

25 m Birds/Wk

Vertically Integrated Business Model

Feedmilling Breeding Farming Processing Adding

Value

Branding &

Marketing

Food &

Retail

Outlets

Feed Breeder Live

Animal

Fresh

Meat

Food &

Ready Meal

Farm

Integrated operating platform for safety & quality control

Livestock (Broiler, Layer, Swine, Duck) and Aquaculture (Shrimp & Fish)

12

World-Class Animal Welfare Standard

Food Safety

Sustainability

Workers

Animal Welfare

Freedom

from Hunger & Thirst

Freedom

from

Discomfort

Freedom from Freedom to

Disease, Express Normal

Pain, Injury Behavior

Genesis Standards help producers, processors and manufacturers

worldwide meet the exact demands of retailers and other specifiers

for food safety, sustainability, worker and animal welfare.

Korat Bangkok

Saraburi

All CP Company farms are Genesis Standards Certified since April 2015

Freedom from

Fear and

Distress

22221111 SSSSaaaalllleeeessss OOOOffffffffiiiicccceeeessss ddddiiiissssttttrrrriiiibbbbuuuuttttiiiinnnngggg CCCCPPPP FFFFooooooooddddssss’’’’ pppprrrroooodddduuuuccccttttssss aaaaccccrrrroooossssssss 5555 ccccoooonnnnttttiiiinnnneeeennnnttttssss 21 Sales Offices distributing CP Foods’ products across 5 continents

ASIA Europe America Africa Australia

China

Dubai

Hong Kong

Korea

Japan

Singapore

Bangkok

Belgium

Denmark

UK

France

Germany

Italy

Russia

Spain

Canada

USA

South Africa

Australia

CP Food’s exporting arm

CP Merchandising : CP Food’s exporting arm to more than 20 countries

European Business

Over the last 20 years…

CPF has been apart of the successful world leading’s food brand

Behind the world’s leading food brand

16

CP Foods UK

C.P. Foods UK Office

New Market

Factory

Start import business in 1999 under name of “Fusion Foods”

Jointly merge with CPF in 2002 and CP Foods UK then has been established

2016 Turnover : Over 200 Mil USD

Leading food distributor in both retail, food service & industry channel

17

Highlight Product

18

Enhancing global source of supplying &

Excellent services through food fella network

M&A with Food Fellas

19

25 Outlets major in London & Suburb

Through variety kid of format : outlet,

kiosk, food court or at service station

Product Offer : Sushi, Hot Foods, Appetizer

and Soup

Chozen Noodle

20

Chozen Noodle

Sushi freshly made at store

Hot Food

Soup & Noodle Pot

21

Scandinavia

22

1 2 3 4 5

Panang Curry Chicken Red Curry Chicken Sweet and Sour Chicken Sweet Chilli Teriyaki Chicken Tikka Masala

Ric

e

6 7

No

od

les

Spicy Sesame Chicken Thai Spicy Basil

with Noodles with Noodles

Over 8 Million Cubes Selling per year

#1 Brand leader of Asian Ready Meal

in Scandinavia Market

Scandinavia

Red Curry Vegetable Massaman Chicken

with Jasmine Rice with Jasmine Rice with Jasmine Rice Chicken with Jasmine Rice with Jasmine Rice with Jasmine Rice with Jasmine RIce

CP Brand champion products around the world

SCANDINAVIA

Roasted

Chicken Breast Roasted Chicken

Strip5-7mm Roasted Chicken

Dice 12mm Salad Chicken Roasted Strip

Chicken

Breast

Roasted Sliced Steamed Chicken Steamed Chicken Chicken Chilli Chicken Teriyaki Roasted Chicken Roasted Chicken

Chicken Breast Breast Strips Breast Dice Yakitori Stick Yakitori Stick Breast with skin Inner Fillet

Top Selling Soup King Prawn Wonton soup King Prawn Wonton soup with noodles

The world top selling CP brand

product : CP Signature wonton Soup

Market over 20 countries throughout

more than 100,000 outlets worldwide

Truly authentic taste of Asian prawn

wonton soup through its freshness &

aroma in mild clear soup

100%

Hand wrapped with

freshly made

pastry

Low Calories

Simply add

water, ready-to-

serve within

minutes.

Traceable

“One of China’s most popular dishes, it is

a hot meal that fits all occasions. CP Prawn

Wonton brings the flavors alive using only

the freshest and best ingredients... ”

CP Foods and Sustainability

CPF and Sustainability 27

CPF “Kitchen of The World”

We pride ourselves in providing safe

and high quality foods that promote

for all lives on earth.

Accomplishments thus far…

ProSustain DJSI

World-Class Certificate CPF’s Product Sustainability

CPF received the product sustainability certificate

from “DNV-GL” in 2013 … 1st in the World

Raw chicken in Thailand Cooked chicken in Europe

Food business trend in Spain

31

Food business trend in spain

Price sensitive market

Discounter competition

Fresh categories

Online development

KEY TO SUCCESS

WHERE: QUALITY

INNOVATION

SUSTAINABILITY

BEGINS

33 KEY TO SUCCESS

Seed

Raw

Material:

Feed

Vertical

Integration

Building

Global Bran

Food Outlet

d

Become

Leading supplier of Global Food Brand M&A

Discussion and Q&A