championship slides
DESCRIPTION
A championship isn't just won on the field, it starts well before the season begins. Shouldn't your business start with strategy as well?TRANSCRIPT
Client: [ifridge] Project: [ifridge Corporate] Project Lead: [Daniel Kraft]
Championships Start With Strategy Your Business Guide Stefanie Lightman, Managing Partner Rob Felton, Senior Associate ifridge & Company
Client: [ifridge] Project: [ifridge Corporate] Project Lead: [Daniel Kraft]
Daniel Kraft Founder & Managing Partner Creative mind, communicator, investor Stefanie Lightman Founder & Managing Partner Marketing veteran, keep-it-real expert Markus von Aschoff Director & General Manager Strategist, translator from product to market
ifridge & Company
Who we are
We are entrepreneurs. We support those who have the courage to start a company. Consider us your secret co-founder, who supports you in taking the next step.
What we do
We build great companies and we’re here to help you do the same. Our engagements range from mentoring to a full set of services from strategy to operations.
Who do we help We work directly with founders or the executive teams who have the courage to start something. Structure is less important than the vision and the people behind it.
© ifridge & Company, 2012. All Rights Reserved
Client: [ifridge] Project: [ifridge Corporate] Project Lead: [Daniel Kraft]
Strategy
What’s Your Story
Innovation
From Genius Idea to Roadmap
Go to Market Turning Ideas into Revenues
Operations
Getting it to Work, Making Money
Innovation
Operations
Strategy
Go to Market
© ifridge & Company, 2012. All Rights Reserved
Client: [ifridge] Project: [ifridge Corporate] Project Lead: [Daniel Kraft]
Go to Market
Customer Segmentation
Content Strategy
Business Plan
Corporate Structure
Corporate Office
Marketing Line
Sales Line
Buzz Management
Dem
and
Gen
erat
ion
AR / PR
Sale
s En
able
men
t
Com
petit
ive
Offi
ce
Idea
tion
Port
folio
Str
ateg
y
Price Book
Inve
stm
ent
Plan
Best Practices
Business Circle Line
Funding Product Line
Go to Market Lines
HR
Lin
e
Fina
nce
Line
¤ Core Values ¤ Business Model ¤ Positioning ¤ Reality Check
Roa
dmap
Enablement
Innovation Operations
Project Management
Customer Care
Product Marketing Line
Prod
uct
Man
agem
ent
Line
Strategy
Innovation
Operations
Infrastructure
Business Circle Line
Corporate Marketing Line
Marketing & Sales Plan
Communication Circle Line
Communication Circle Line
Innovation Lines
Operations Lines
Communication Lines
ifridge Subway Line System
Delivery Line
Del
iver
y Li
ne Digital Marketing Shuttle
Sales & Marketing Operations
Controlling
© ifridge & Company, 2012. All Rights Reserved
Client: [ifridge] Project: [ifridge Corporate] Project Lead: [Daniel Kraft]
© ifridge & Company, 2012. All Rights Reserved
Innovation
Operations
Strategy
Go to Market
Client: [ifridge] Project: [ifridge Corporate] Project Lead: [Daniel Kraft]
Know Who You Are
© ifridge & Company, 2012. All Rights Reserved
Stars into pipeline graphic
Client: [ifridge] Project: [ifridge Corporate] Project Lead: [Daniel Kraft]
Pitch / Deliver
© ifridge & Company, 2012. All Rights Reserved
Pitch/Deliver Graphic
Client: [ifridge] Project: [ifridge Corporate] Project Lead: [Daniel Kraft]
© ifridge & Company, 2012. All Rights Reserved
Innovation
Operations
Strategy
Go to Market
Client: [ifridge] Project: [ifridge Corporate] Project Lead: [Daniel Kraft]
Playbook - Build the Plan
© ifridge & Company, 2012. All Rights Reserved
Business Plan graphic
Client: [ifridge] Project: [ifridge Corporate] Project Lead: [Daniel Kraft]
Empower: Don’t Forget Structure
Client: [ifridge] Project: [ifridge Corporate] Project Lead: [Daniel Kraft]
© ifridge & Company, 2012. All Rights Reserved
Innovation
Operations
Strategy
Go to Market
Client: [ifridge] Project: [ifridge Corporate] Project Lead: [Daniel Kraft]
Think Creatively and Execute
Idea Propose Commit
Client: [ifridge] Project: [ifridge Corporate] Project Lead: [Daniel Kraft]
Don’t be Scared to Commit - Be Transparent
© ifridge & Company, 2012. All Rights Reserved
Make the software sing ✓ Make it dance ✓ Operate under water ✓
Ability to understand German ★ Make it free of charge ✓
Add ability to read users mind ★ Ability to provide free lunches ✓ Make the Cubs win the World Series ✗
Allow for second places ✗
✓ Confirmed ★ Under Review
✗ Cancelled
Client: [ifridge] Project: [ifridge Corporate] Project Lead: [Daniel Kraft]
© ifridge & Company, 2012. All Rights Reserved
Innovation
Operations
Strategy
Go to Market
Client: [ifridge] Project: [ifridge Corporate] Project Lead: [Daniel Kraft]
Speak the Same Language
© ifridge & Company, 2012. All Rights Reserved
Salesforce.com screen shot
Client: [ifridge] Project: [ifridge Corporate] Project Lead: [Daniel Kraft]
Winning
© ifridge & Company, 2012. All Rights Reserved
$
Client: [ifridge] Project: [ifridge Corporate] Project Lead: [Daniel Kraft]
Go to Market
Customer Segmentation
Content Strategy
Business Plan
Corporate Structure
Corporate Office
Marketing Line
Sales Line
Buzz Management
Dem
and
Gen
erat
ion
AR / PR
Sale
s En
able
men
t
Com
petit
ive
Offi
ce
Idea
tion
Port
folio
Str
ateg
y
Price Book
Inve
stm
ent
Plan
Best Practices
Business Circle Line
Funding Product Line
Go to Market Lines
HR
Lin
e
Fina
nce
Line
¤ Core Values ¤ Business Model ¤ Positioning ¤ Reality Check
Roa
dmap
Enablement
Innovation Operations
Project Management
Customer Care
Product Marketing Line
Prod
uct
Man
agem
ent
Line
Strategy
Innovation
Operations
Infrastructure
Business Circle Line
Corporate Marketing Line
Marketing & Sales Plan
Communication Circle Line
Communication Circle Line
Innovation Lines
Operations Lines
Communication Lines
ifridge Subway Line System
Delivery Line
Del
iver
y Li
ne Digital Marketing Shuttle
Sales & Marketing Operations
Controlling
© ifridge & Company, 2012. All Rights Reserved
Client: [ifridge] Project: [ifridge Corporate] Project Lead: [Daniel Kraft]
Read the Game = Strategy
What’s Your Story
Think Creatively and Execute = Innovation
From Genius Idea to Roadmap
Bringing it Home = Go to Market Turning Ideas into Revenues
Building the Winning Team = Operations
Getting it to Work, Making Money
Innovation
Operations
Strategy
Go to Market
© ifridge & Company, 2012. All Rights Reserved
Client: [ifridge] Project: [ifridge Corporate] Project Lead: [Daniel Kraft]
Rob Felton Senior Associate
Thank You
Contact @rfelton17 www.ifridge.com/RobFelton
Daniel Kraft ifridge & Company @danielkraft http://www.ifridge.com/people/danielkraft/ https://www.xing.com/profile/Daniel_Kraft http://www.linkedin.com/in/danielkraft
© ifridge & Company, 2012. All Rights Reserved
Photo credits: 7. ESPN.com/Jamie Squire/Getty Images 8. ESPN.com/Jason Bridge/US Presswire 10. ESPN.com/Jerry Lai/US Presswire 11. ESPN.com/Getty Images 13. ESPN.com/Steve Mitchell/US Presswire 14. ESPN.com/Kevin C. Cox/Getty Images 16. ESPN.com/Getty Images 17. ESPN.com/Getty Images