MAM Agency Presents: Leaf and Lawn Landscape

Carnation Equinox Agency

Presents:Leaf and Lawn Landscape Alyssa ObinMonika RutanaMorgan Wert

When the First Bud Blooms: 4 PsProductLandscaping ServicesPlace Cuyahoga County Neighborhoods: Lyndhurst, Shaker Heights, Brecksville, Solon, and or ClevelandPromotionCurrent clients that refer their friends to your company if hired will receive a discount of 10% on their next service. Seasonal coupons on the website that will vary depending on amount of land, service and condition.Post consultation incentivesPriceto be estimated depending on condition, quality, acreage, client preference, time of project etc.

Advertising Mediums Yellow Pages Internet Yellow PagesDirect Mail Seasonal Postcards (3 seasons)Email Newsletter and RemindersInternet/Interactive Leaf and Lawn Landscape Website (www.leafandlawn.com) Publicity Word of Mouth Lawn Signs

Yellow PagesConstant point of contact for business

Landscape Contractors is the 26th most frequently referenced heading

70% of those who turned to the print directory looking for a landscape contractor made contact Of those nearly 83% immediately made or planned to make a purchase

Consumers are actively engaged in the Yellow Pages and rely on information contained in advertisements

Consumers that turn to Yellow Pages are much more likely to make purchases than other mediums

ROI can be quantified because of remote call forwarding

76% of majority directory users turn to Landscape Contractor WITHOUT the name of a of a particular company in mind. Therefore our ad needed to be creative to break through the clutter and appeal to individuals

5Internet Yellow Pages High visibility More exposureQuicker and easier Advantage of expansion options Allows advertising Reaches a different demographic Quicker customer interaction Permanence Cheaper Convenience Usability Sustainability Accuracy

Target Market Yellow PagesMale and FemalesBaby Boomers approximately ranging from 45-64HouseholdersCollege Educated Higher Income typically over $60,000

IYPMales and FemalesAges 18-34College Educated Annual Income of $40,00 or more

Direct Mail Seasonal Postcards Using recycled paper we plan to send seasonal postcards for our current cliental with seasonal promotions, upcoming services, and information about referring friendsCurrent clients that refer their friends to your company will receive a discount of 10% on their next service if the company is hired. Post- Consultation incentivesEmail Newsletters and Reminders Newsletters will be sent monthly to clients reminding them of services that are offeredClients that havent not received a service in three months will receive reminders that Leaf and Lawn Landscaping misses them. The reminder will have promotional incentives to get the client to go back to your companyEmails will include reminders to go to the company website to get the latest coupons

Why use coupons? To Increase Number of New CustomersTo Increase Sales of a Specific ProductTo Increase Branding & AwarenessTo Reward Current CustomersTo Entice Return of Former CustomersTo Create An Opportunity to Up-sell a More Profitable ProductHighly Measurable Form of Marketing

8Post Card

4x6 Eco friendly, glossy Postcard0.07 $ 115.01 5x7 Eco friendly, glossy Postcard0.14 $ 230.02

Internet/Interactive Supports other mediumsEase consumer frustration Aids in the search for information Less intimidating Allows for advanced research from potential consumersHelps break through clutter More effective when used with Yellow Pages

Publicity Word of MouthConsumers talk to their friends about their great experiences with Leaf and Lawn

Lawn Signs After your company completes a service signs should be put out on the consumers front lawn to display to passers that the landscaping was done by Leaf and Lawn and the number to the company.

Example of Lawn Sign:

Unique Selling Proposition By your side when the first bud blooms until the last leaf fallsOur Slogan entails:Relationship marketing Time frame of services in terms of the year (your company available to the customer for 276 days)Commitment to entire projectAlong with promoting exceptional services promoting sustainability helps us save money while saving the environment

Competitive Advantage Advertisements break through clutter with creativity

Multiple uses of mediums increases range, consumer involvement, and effectiveness Advertising mediums are designed to promote the service but at the same time will substantially increase Leaf and Lawn Landscapes profits

Target Market LocationCuyahoga County, OHLyndhurstShaker HeightsBrecksvilleSolonPopulation15,27928,77713,38223,728Housing Units6,85512,9825,2067,801Median householdincome$63,263$68,793$92,165$94,369Median age44.740.944.141.6Total Potential Target Market = 81,166 people = 32,844 housing un.

Cleveland, OHPopulation 405,014Housing Units190,638Median Household Income$27,007Population by Age45-5455,11111.52%55-5918,8573.94%60-6417,1303.58%Total91,09819.04%If the client wants we can add greater reach from Cleveland, OH

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Target Market vs. ClevelandTargeted 4 NeighborhoodsClevelandpopulation81,166 405,014 housing units32,844 190,638 median household income79,648 27,007 median age42.8 33.0

Possible Budgetsweb creation $ 2,800.00 IYP $ 150.00 Post Cards(1,643) 5% (Ngh.)3 seasons$ 345.03Postage -3 seasons $ 2,070.18Lawn signs(40)$ 399.60 total $ 5,764.81 web creation$2,800.00 IYP $150.00 Post cards(5,455) (Clevland2%+Ngh.5%) $867.58 Postage- 3 seasons6,873.3Lawn Signs (40) $399.60 YPA 1/2 page- white bckg. +color $52, 680total$ 63,770.48 Lowest offerBest Offer ROI Investment brings more sales than the actual dollars invested in the advertisingMeasuring ROI:Yellow Pages: remote call forwarding

Budget of $63,770.48 over 12 months= $5,314.20 per month Budget of $5,764.81 over 12 months=$480.40 per month

Estimations based on: GreenPrinterOnline.comVistaprint.comU.S CensusGeographic Information SystemMuni Net Guide

Until the Last Leaf Falls:Questions

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