M A R K E T I N G P L A N

ABOUT CAREERPLUS

Careerplus is an educational cccccccc ccccccccc cccccccc cccc ,ccccccc ccc ccccccc ccc ccc cccccccc ccccccc ccc ,ccccc cccccccc ccc academic p u r p o s e s . cc cccccccccc cccccc ccc , , ccccccccc cccccccc cccccc ccc , ccccccccccccc- .ccccccccc ccccccccc cccc cccccc cccc ccc ccc cccccc.

SITUATION ANALYISIS TODAY IN THE RAPIDLY

ccccccc ccccc cccccccc cc cccccccc ccccc ccccc cccc cccccccc .

A M O N Gcccccccc cccc cc ccc cccc CONFUSED cccc

cccccccccc ccccc HELP ccc ccccc ccccc cccccccc ccc ccccccc cccc cccc cccccc ccccc ccccccccc cc ccccc ccccc

ccccccccccc cccccccccc cccccccc cccc cccc SHIKSHA ccc cccccc360 ccc ccc cccc ccccccccccc cc ccc ccccccc

VISIONA TEAM OF EXPERTS, AN UNPARALLELED SUCCESS RATE WITH OUR VALUABLE CUSTOMERS AND OUR CAPABLITY TO EXECUTE PROJECTS EXCEEDING EXPECTATIONS AND BRING REVOLUTION IN EDUCATIONAL SERVICES INDUSTRY.

MISSIONOUR MISSION IS TO BECOME ONE OF THE MOST TRUSTED, COMPETENT AND CUSTOMER FOCUSED EDUCATIONAL SERVICES COMPANY IN THE WORLD.

THE STUDENTS TARGETED CAN BE THOUGHT OF BEING CATEGORIZED INTO TWO TYPES-

1.SCHOOL-GOING STUDENTS-• RIGHT C H O I C E O Fccccc cc ccccc ccccc ccccccccc.

• ccccc cccccc cc cccccccc ccccccc ccc ccccc cccccccccc cccccccc

• ccccc cccc c ccccc

2.COLLEGE-GOING STUDENTS-• ccccc cccccc cc ccccc cc ccccc ccccc cccccccccc ccccccccc

• ccccc cccccc cc cccccccc ccc cccccccc.

• ccccc cccccc cc cccccccc ccccccc ccc ccccc cccccccccccc cccccccc c

• ccccc ccccc cccc c cccccc

T H E EXPERTS ccccc ccccc cccccccc

• ccccccccccc cccccccc ccc cccccccccc cccc ccc cccc cccccc

• ccc ccccccc cc ccccccccc cccccc ccc cccccccc cccccc

• ccccc cc ccccccccc cccccccccc

cccccc ccccccccccc cc ccccccc ccccccc ccc ccccccc ccc ccccccccc ccc BOOKS, A L S O W E E V E Nccccccc ccccccc cccc ccccccccccc cccccccc ccc ccccc cc ccccccccc ccc cccc cccc cccccccccc cc ccccc cccccccccc cccccc

EDGE OVER COMPETITORS

PRODUCT AND SERVICES

TWO VERSIONS OF THE APP WILL BE AVAILABLE-1. FREE /BASIC VERSION2. PAID/PREMIUM VERSION

ccc ccc FREE VERSION T H E U S E R W I L L

ccc cccccc cc ccc 3 cccccc ccccccc ccc ccccccc ccc cc ,ccc cccccc ’cc cc cccc ccc cccccccc ccccc ccccc /cccccc ccc cccc ccc cc cccccccccc ccccc ccc ccccc cccc cccc cc ccccc ccc cccccc cc ccc 5 cccccc ccccccc ccc ccccccc cccccc cccc ccccc .

ccc ccc PAID VERSION ccccc cccc ccc cccccc cc ccc ccc ccccccc ccc ccccccc cc ccc ccccccc ccc ccccc ’ B E A N Y

cccccccccccccc

PRODUCT STARTEGY

Free Apps forccccccc ccccc ccccc cccc cccc . help I ncccccccc

ccccccccccc cc .

cccc cccc cccc cccc cccccccccc ccccc

cc ccccccc ccccc

ccccccccc cc cccccc.

FREE APP PAID APP(1.5$-2$)

PROMOTION

• cccccc ccccc ccccccccc

• ccccccccccccc cccc ccccccccc ccc cccccccc

• ccccccccc cccccc

IMPLEMENTATION

• EXPERTS PROVIDE WITH REVIEWS FOR A cccccc cccc cccc cccc .ccc cccc ccccccccc ccccccccc cc ccccc cc cc cccccc

• cccc cc ccccc cccc cccccccccccc ccc ccccccccc cc cccc cc cccc cc ccccc ccccc cc cc cc ,

cccc cc cccccc ccc cccccccc ccc cccc cc cc cc cccc ccc cccccccccc

• ccc ccccc cccccc ccccccc ccc cccccccc cc ccc ccccccc ccccccc ccc cc cc ccccccccc cccc ccc ccccccc cccc cccc ccccccc

SUMMARY• cc ccccccccccc cccccccc ccc

• cccccccc cccc ccccccc ccc ccccccc ccc ccc ccccccccc cccccccc ccccccc ccc cccccc

• cccccccc cccccccccc (ccc ccccccc cccccc

• ccccccccccc ccccccccccc cccccccc ccccccccc cccc cccccccccccc

• cccccccccc ccccc cccc cccc cccc ccccccccccc c

• ccccccccccccc -ccc cccc ccccccccc

• ccccccc cc cccccc cccc cccccccc ccccccccc ccc cccccccc ccccccc ccccccccccc cccccccc ccccccc

DISCLAIMER

Created by Utkarsh Gupta, IIT Roorkee, during a marketing internship Under the guidance of Prof. Sameer Mathur, IIM Lucknow