What does a marketing plan

include?

1.Executive Summary

•Includes main goals and

Focus

2.Situation Analysis

• Market Summary• Market Needs• Market Trends• Market Growth

•Swot Analysis

•Key Success Factors•Critical Issues

•Competition

•Product Servicing

3.Marketing Strategy

•Mission Statement

•Marketing and Financial Objectives

•Targeting and Positioning

Marketing plan

•Pricing•Distribution•Promotion•Product/Service offered•Customer/Client relationship

4.Financial Projections

Includes•Break even analysis•Risk analysis•Sales Forecast•Expense Forecast

5.Implementation control

•Periodic auditing•Monthly cost and revenue analysis•Contingency plans

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