Why your company needs an effective

internet marketing plan

A company that does not have an internet marketing plan in today’s world is a company without a necessary piece of the success puzzle. From social media networks to mobile technology to search engine optimization, a customized internet marketing plan will take your business to a whole new level.

Social Media – It’s Here and It’s Staying

Social media continues to be a driving force for a company’s success. Facebook, which just turned 10, has paved the way for other social media sites and has become a prime source for companies to engage with consumers. Any business that wants exposure to a large consumer base need look no further than the decade-old Zuckerberg creation.

Social Media – It’s Here and It’s

Staying contd.

In less than 10 years, Facebook has gone public, been the subject of a major motion picture, and garners more than one billion users. Imagine what your business can do with a presence on this social site.

Social Media – It’s Here and It’s

Staying contd.

That being said, don't get comfortable with having just one social media presence. Research shows consumers favor multiple social media networks. Some of the other most visited social media sites include:

• Pinterest - saw the biggest spike in 2013, jumping from 15 percent of online adults to 21 percent

• LinkedIn - second behind Facebook at 22 percent

• Instagram - grew from 13 percent to 17 percent

Social Media – It’s Here and It’s

Staying contd.

That being said, don't get comfortable with having just one social media presence. Research shows consumers favor multiple social media networks. Some of the other most visited social media sites include:

When it comes to social media, think in terms of multiples. The more sites on which your company actively engages, the potentially larger groups of new customers and brand loyalists you stand to gain.

The Future is Mobile

Industry experts agree that 2014 is the year of mobile. Mobile ad spending is expected to rise 19 percent this year, and by 2017 it is predicted that 78 percent of U.S. email users will access their email via their mobile devices.

The Future is Mobile contd.

People are constantly on the go and have increasingly come to depend on their mobile devices for everything from searching for directions to finding the nearest restaurant to watching YouTube videos.

It’s all about Search Engine Optimization

At the heart of your internet marketing plan is SEO. Everything you do online should contribute to your overall goal – first page search engine rank. While many businesses opt for buying ads to achieve first page rank, consumers are more likely to click on the organic search engine results.

It’s all about Search Engine

Optimization contd.

Your company’s overall online plan – including social media platforms, website content and mobile technology – should all be working together to achieve one goal: garner first page rank for your products and services.

The End Game

The future is online. And the key to your company’s future success can be found in a comprehensive plan that includes both traditional and emerging media methods.

The End Game contd.

Word of mouth has always been one of the best and most trusted referral sources – both good and bad – for a business. An effective online plan will generate a word of mouth on steroids for your brand. Your competition has an effective online plan. Where do you want to be?

Ingrid Gee, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online!® ingrid@bluedres

Till next time,