nantucket catering company social media marketing plan
DESCRIPTION
This presentation was created as an assignment for class. Nantucket Catering Company and Digital Cooperative are both fictitious companies. This B2B presentation is aimed toward highlighting the benefits of a proposed social media plan for a non tech-savvy client.TRANSCRIPT
Social Media Strategy
Three Part Plan
1. Show your product
2. Engage your audience
3. Track your success
SHOW YOUR PRODUCTHow to make your brand known
Flickr.com
• Account is Free
• Easy upload to share pictures
• Link Flickr pictures to your website
5th Street Cafe
ENGAGE YOUR AUDIENCEBuilding a community
Constant Contact
• Email Marketing
• Surveys and Polls
• Inexpensive
Sample Constant Contact Email
TRACK YOUR AUDIENCELearn client behavior, track competitors and build relationships
Nimble
• Track customer activity
• One-stop contact integration
• Prospecting
Nimble Homepage
IMPLEMENTATIONTying it all together
Digital Collaborative
• Free Flickr Account
• Constant Contact design
• Nimble training and implementation
References
5th Street Cafe (n.d.). Flickr: 5th Street Patio Cafe's Photostream. Welcome to Flickr - Photo Sharing. Retrieved February 9, 2013, from
http://www.flickr.com/photos/5thstreetpatiocafe/
Constant Contact (n.d.). Constant Contact Pricing. Constant Contact Support. Retrieved February 9, 2013, from
http://support2.constantcontact.com/articles/FAQ/1935?q=price&l=en_US&fs=Search&pnx=1
Flickr (n.d.). Welcome to Flickr - Photo Sharing. Flickr.com. Retrieved February 6, 2013, from http://www.flickr.com/
Inc. (n.d.). 6 Services to Help You With Mobile Marketing | Inc.com. Small Business Ideas and Resources for Entrepreneurs. Retrieved February 9, 2013, from
http://www.inc.com/ss/mobile-marketing#5
Inc. (2010, January 25). How to Use Multimedia for Business Marketing | Inc.com. Small Business Ideas and Resources for Entrepreneurs. Retrieved February 9,
2013, from http://www.inc.com/guides/multimedia-for-business-marketing.html
Inc. (2010, January 25). How to Use Social Networking Sites to Drive Business | Inc.com. Small Business Ideas and Resources for Entrepreneurs. Retrieved
February 7, 2013, from http://www.inc.com/guides/using-social-networking-sites.html
McGee, M. (2006, January 15). How to Market on Flickr. Small Business Search Marketing by Matt McGee | SEO Tips & Help for Small Businesses. Retrieved
February 9, 2013, from http://www.smallbusinesssem.com/how-to-market-on-flickr/6031/