marketing plan of a new telecom company
TRANSCRIPT
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Presentation onmarketing plan of
aa new telecom company
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Table of content
Company
overview
Mission
Vision
Product portfolio
Market share of
titan telecom
Marketing
strategy
SWOT analysis
Competitor
analysis
Target market
Positioning
,budget, control
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TITAN TELECOM
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why titan telecom?
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Company overview
Is Truly A People Oriented Brand.
customers with greater service
satisfaction and providing loyalty to
Main target is the
industries
Sister Concern Of Titan Group of
Launched at november,2012
A State Own Company.
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Mission
TITAN TELECOM aims to achieve its vision
through being number ‘one’ not only in terms of
market share, but also by being an employer of
choice with up-to-date knowledge and products
geared
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Vision
To be a Service Provider in Bangladesh as a leader in Telecommunication
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Product Portfolio
bondhu tariff Sadhinota tariff
Ekush tariff Bijoy tariff
Titan telecom
tariff
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Market share
20% market share
considering the
subscriber base
fourth position based on
the number of customers
But when revenue is
concerned, Titan Telecom
is at second position
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SWOT analysisSt
reng
then
s
Available budget
Strong network
New internet based services(e-hat
bazar, e-commerce)
Strong service centre
weak
ness Less product
knowledge
Less technological
advances
Lack of job
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SWOT analysisO
ppor
tuni
ty Vast amount of internet
user
Service developments
Technological booming
Increasing amount of
user
Thre
at
Many competitors in the market
Employee wants to switch job
frequently
Can hamper the brand image
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Competitor Analysis Direct Competitors Mobile phone operators covered Bangladesh
include:
Banglalink/Sheba ( Orascom Telecom Holding S.A.E),
GrameenPhone ( Telenor & Grameen Telecom Corporation ,)
Citycell ( Singtel , Pacific Group and Far East Telecom)
Airtel( Bharti Airtel & Warid Telecom International)
Teletalk (BTCL ).
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Indirect CompetitorsMain indirect competitors are PSTN operators. The PSTN operators in Bangladesh are:
BTCL Former BTTB .
Ranks Telecom Ltd.
Tele Barta Ltd.
Jalalabad Telecom Ltd.
National Telecom Ltd.
As mobile operators also provide internet service, ISPs & Wimax service providers like Qubee & Banglalion also fall in this category.
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Marketing strategyThe marketing logic by which the business unit hopes to create customer value
and achieve profitable customer relationship. Marketing strategy includes:
1.Segmentation and targeting
2.Differentiation and positioning
3.Marketing mix
4.Supports and services
5.Implementation and control.
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Target market
target heavily the segment in which their
primary core competency lies .
entire population as a single
segment
but varies its product in terms of
augmented features and benefits
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positioningThe everyday user
The corporate or
business user
The student user
The "couples"
segment
The rural user
The Internet user
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Pricing
Pricing concludes:
1.Affordable price
2.best service at minimum
cost3.Discount offer
4.Credit terms.
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Description Tk(‘000) Tk('000)Sales revenue
Sales 480000Less:
Sales returns and allowance 12000Sales discount 8000
Net sale 460000Cost of good sold -316000Gross profit 144000Operating expense
Salaries expense 64000Utilities expense 17000Advertising expense 16000Depreciation expense 8000Insurance expense 7000Freight out 2000
Total operating expense -114000Income from operations 30000Other revenue and gains
Interest revenue 3000Gain on sales of equipments 600
3600Other expenses and losses
Interest expense 1800Casualty loss from vandalism 200
2000 1600
net income 31600
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graph
-400000
-300000
-200000
-100000
0
100000
200000
300000
400000
500000
600000
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Budget Management
5.Customer oriented planning
4.Effective marketing operation
3.Applying best marketing strategy
2.Creating a distribution network
1.Reducing cost of production
Several factors must be included:
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Support and services
Easy to use Read the manual carefully
If you face any problem
just email or contact with
us.
We ensure you the best
service ever experienced.
Huge customer care
centre near your handYou are always welcome
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Implementation of plan
Implementation addresses who, where, when,
how?
1.For young generation
2.Versities and work places
3.365/24/7
4.Using skilled manpower
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control
5.Increasing marketing investment
4.Removing spot products
3.Using most advanced technology
2.Managing implementations
1.Appointing skilled manpower
Controlling will be done by several steps: