Cannes 2015KEY THEMES

2

CREATIVITY IS EXTRAORDINARY

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Nobody ever won anything by playing it safe

HIV MAGAZINE – click image to play

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GOLD, BRANDED CONTENT

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ONE GREAT IDEA*

*resourced appropriately

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One simple idea can change your business

EMOJI ORDERING – click image to play

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GRAND PRIX, TITANIUM

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COMMITMENT & LOYALTY

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How committed are your consumers?

TACO BELL BLACKOUT – click image to play

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SILVER, MEDIA

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EMOTIONAL CONNECTIONS WIN

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People are human beings, talk to them about things they care about

PROUD WHOPPER – click image to play

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GOLD, PR

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BE READY TO ADAPT

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The unexpected happens, be ready for it and plan to adapt

BOSSE’S MILK – click image to play

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GOLD, DIRECT

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KEEP IT REAL

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Look around you and be part of the story – context is king

LIFE PAINT – click image to play

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GRAND PRIX, DIRECT

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BRANDS TO THE RESCUE

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Brands have the ability to change the world for the better

VODAFONE RED LIGHT APP – click image to play

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GRAND PRIX, MEDIA

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AI & AUGMENTED / VIRTUAL REALITY

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The AI revolution is a long way off, but VR is here now

GOOGLE CARDBOARD – click image to play

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GRAND PRIX, MOBILE

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DATA POWERED CREATIVITY

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The Internet of Things is the Third Wave of Digital Marketing

REVIVING LEGENDS – click image to play

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GOLD, CREATIVE DATA