mindshare 21 apr 2011
DESCRIPTION
TRANSCRIPT
At Mindshare we love a bit of competition as demonstrated
by our recent win as Media Agency 2011 We also like solving
problems - big and small
No bigger problem right now in Ireland is how to sell Ireland
as a nation back to the Irish people This is the brief which six
internal teams have been working on as part of Mindshare
Adprentice
With so much doom and gloom these teams have been working on researching the sentiment of the Irish people
the role of media creating a media solution and utilising our Consumer Journey model to provide a clear strategy
for success
With all competition there can only be one winner On Friday 14 April
Mindshare teams were pitched against each other to a panel of Senior
Management to present why their solution is better than the rest While
the Irish problem is wide and varied we intend to share some of our
solutions with clients on how we can turn the country around
Congratulations to Motion Media made up of Fiona Gallagher Oliver
Smith Jack Gilligan Gemma Morris Rhona Dineen and mentor Gillian
Jordan All teams demonstrated their great expertise in communicating
how Ireland can be great
This weekThe latest insights and analysis of searchA few words from Hazel BollardThe latest TV and search information
twittercomMindshareIRL
m-insightsblogspotcom
21st April 2011
youtubecomMindshareIRL
Mindshare Adprenticeby Finian Murphy
The blog Adprentice
Irish Media Agency 2011
from the blogMy Big Fat April 29th
by Ken Nolan
Read here
More issues with the Death of the Coupon
by Jack Gilligan
Read here
charlie chaplin
imogen thomas
london marathon
fa
tom humphries
holly wiloughby
liverpool fc
arsenal
bus eireann
cineworld 40
40
40
60
80
120
130
700
1700
1700
INSIGHTS amp ANALYSISGOOGLE TRENDS
21ST APRIL 2011
Rising Searches (last 7 days)
14th - 21st April rsquo11
Search Trends This week in search we have been googling Imogen Thomas - the woman who was dealt a gagging order from court to stop her telling the media which football player and well known family man had a seven month long affair with her
Golf (yes golf) has had us searching online as the final day of the US Masters saw Tiger Woods find his game again and Rory McIlroy loose his
In product searches it seems we are all eagerly awaiting summer with items such as aviator sunglasses flip flops and garden furniture on our search lists In news Obama is starting to make an appearance - most likely down to his upcoming visit to these shores
13 Top of the rising food searches over the past 12 months was Jamie Oliverrsquos 30 minute meals pancakes rice cupcakes and lobster Someone somewhere mustnrsquot be feeling the lsquopinchrsquo The last trending treats have been cupcakes then macaroons Google Insights says next up itrsquos doughnuts Guess wersquoll just have to wait and see
As for Charlie Chaplin You guessed it - Google Doodles
Mindshare analyses the search volume within Ireland to establish patterns and trends of information people are searching for over certain time periods
Rising Image Searches (last 30 days)
23rd March - 21st April 2011
flip flops
aviator sunglasses
The US MastersGarden Party Time
Rising News Searches (last 30 days)
23rd March - 21st April 2011
us masters
computer backpack
computer speakers
speakers
Rising searches are based on the increase in volume from a base volume seven days ago When lsquoBreakoutrsquo is recorded the base figure was too low to record them
heater
Breakout
tom humphries
leinster
masters
grand national 2011
masters
quinn insurance london
grand national
aviators
notebook computersyuri gagarin
garden furniture
Breakout
kate middleton
30 minute meals1
pancake recipes2
special fried rice3
nandos
4 pancake tuesday
5
cupcakes
6 yorkshire pudding
7 nigel slater
8 pancake tuesday
9
lobster10
Rising in Food over the
last 12 Months
Rising Entertainment
last 7 days vs previous 7 days
amir khan
+400
The Google Trends report is published weekly by Mindshare Dublin based on search volumes according
to Google Insights The data is owned and curated by Google but available for public access
For more information contact Finian Murphy (finianmurphymindshareworldcom) or +353 1 415 0300
britians got talent
+400
charlie chaplin
Breakout
1ikea
2 argos
3 woodies
4john lewis
5 dyson
6 habitat
Top Homeware Retailer Searches for 2010
coachella
Breakout
glastonbury
+250
glastonbury 2011
+200
scream
+90
scream 4
+140
+850
+450
+500
+70
+190
+150
+70
+100
+130
+120
Hazel Bollard Media BuyerWhat is your role in Mindshare Irsquom a media buyer
Whatrsquos your favourite current campaignIrsquom currently loving the T Mobile Royal wedding advert It celebrates the marriage of William and Kate with the help of a host of royal look-a-likes and music from East 17 It really shows how the use of social media around national events can engage consumers and prompt them to associate a brand with positive values I love the hilarious and innovative Royal Wedding Dance viral - already had over 4 million views after only 2 days
Twitter or Facebook Daddy or ChipsFacebook is my favourite form of social media as many of my friends live abroad I love the fact we can keep in touch so easily I do think Twitter is much better in terms of finding out news sharing information and generally seeing what people are up to
Any changes in Media you are keeping an eye onMobile advertising is increasingly important as mobile phone adoption rates especially smartphone adoption rates soar With a range of mobile advertising options including SMS WAP mobile app display ads search ads rich media video and push notifications there are limitless opportunities to reach the consumers
cinema listings
+70
PampG
Reckitt B
enckise
r
Unilever
Nestle
SKY
Supervalu
Aer ling
us
Heineke
nRSA
UPC
343376385405406483
565639656
918
HW + CH (Multichannel TVRs)
Top Rated Programmes
Adults 15-34 (Multichannel TVRs)
Top TV Advertisers 4th -10th April
Supervalu
Aer ling
us
Heineke
nRSA
UPC
McDonalds
Tesco Ike
a VhiSpar
268271277283340343376385405406
The TV report is published weekly by Mindshare Dublin based on TV ratings from Nielsen data
For more information contact Jill Robinson (jillrobinsonmindshareworldcom) or +353 1 415 0300
Desperate HousewivesCoronation Street
Greys AnatomyRTE News
EastendersRoomers
Republic of TellyAnonymous
Fair CityChampions League
Emmerdale 7374767982848788
98104
148
An exciting sponsorship opportunity has arrived on RTE1 for
Off the Rails this Summer from the 1st July for four episodes
TV3 Media Sales are currently seeking a sponsor for Friday
Late With Vincent Brown
A new sponsorship opportunity has arrived for Celebrity
Salon 2 on TV3
Desperate HousewivesCoronation Street
Weather EastendersRTE NewsRoomers
Greys AnatomyMonday Millions
The Late LateFair city
The Saturday Night Show 129147147
170171172178179179
243260
RTE PlayerOff the Rails
Sponsorship Availability
RTEacute Player
RTEacutersquos online catch-up and live TV streaming
service celebrates its second birthday on
Thursday (21 April 2011) with the
announcement of a record-breaking number
of video requests from the previous month
March boasted 27 million requests This
breaks down as an average of 86000 per
day and recorded the largest single day of
traffic for 2011 on St Patrickrsquos Day (17
March) with over 117000 streams delivered
Top TV Brands 4th - 10th April
TV News
charlie chaplin
imogen thomas
london marathon
fa
tom humphries
holly wiloughby
liverpool fc
arsenal
bus eireann
cineworld 40
40
40
60
80
120
130
700
1700
1700
INSIGHTS amp ANALYSISGOOGLE TRENDS
21ST APRIL 2011
Rising Searches (last 7 days)
14th - 21st April rsquo11
Search Trends This week in search we have been googling Imogen Thomas - the woman who was dealt a gagging order from court to stop her telling the media which football player and well known family man had a seven month long affair with her
Golf (yes golf) has had us searching online as the final day of the US Masters saw Tiger Woods find his game again and Rory McIlroy loose his
In product searches it seems we are all eagerly awaiting summer with items such as aviator sunglasses flip flops and garden furniture on our search lists In news Obama is starting to make an appearance - most likely down to his upcoming visit to these shores
13 Top of the rising food searches over the past 12 months was Jamie Oliverrsquos 30 minute meals pancakes rice cupcakes and lobster Someone somewhere mustnrsquot be feeling the lsquopinchrsquo The last trending treats have been cupcakes then macaroons Google Insights says next up itrsquos doughnuts Guess wersquoll just have to wait and see
As for Charlie Chaplin You guessed it - Google Doodles
Mindshare analyses the search volume within Ireland to establish patterns and trends of information people are searching for over certain time periods
Rising Image Searches (last 30 days)
23rd March - 21st April 2011
flip flops
aviator sunglasses
The US MastersGarden Party Time
Rising News Searches (last 30 days)
23rd March - 21st April 2011
us masters
computer backpack
computer speakers
speakers
Rising searches are based on the increase in volume from a base volume seven days ago When lsquoBreakoutrsquo is recorded the base figure was too low to record them
heater
Breakout
tom humphries
leinster
masters
grand national 2011
masters
quinn insurance london
grand national
aviators
notebook computersyuri gagarin
garden furniture
Breakout
kate middleton
30 minute meals1
pancake recipes2
special fried rice3
nandos
4 pancake tuesday
5
cupcakes
6 yorkshire pudding
7 nigel slater
8 pancake tuesday
9
lobster10
Rising in Food over the
last 12 Months
Rising Entertainment
last 7 days vs previous 7 days
amir khan
+400
The Google Trends report is published weekly by Mindshare Dublin based on search volumes according
to Google Insights The data is owned and curated by Google but available for public access
For more information contact Finian Murphy (finianmurphymindshareworldcom) or +353 1 415 0300
britians got talent
+400
charlie chaplin
Breakout
1ikea
2 argos
3 woodies
4john lewis
5 dyson
6 habitat
Top Homeware Retailer Searches for 2010
coachella
Breakout
glastonbury
+250
glastonbury 2011
+200
scream
+90
scream 4
+140
+850
+450
+500
+70
+190
+150
+70
+100
+130
+120
Hazel Bollard Media BuyerWhat is your role in Mindshare Irsquom a media buyer
Whatrsquos your favourite current campaignIrsquom currently loving the T Mobile Royal wedding advert It celebrates the marriage of William and Kate with the help of a host of royal look-a-likes and music from East 17 It really shows how the use of social media around national events can engage consumers and prompt them to associate a brand with positive values I love the hilarious and innovative Royal Wedding Dance viral - already had over 4 million views after only 2 days
Twitter or Facebook Daddy or ChipsFacebook is my favourite form of social media as many of my friends live abroad I love the fact we can keep in touch so easily I do think Twitter is much better in terms of finding out news sharing information and generally seeing what people are up to
Any changes in Media you are keeping an eye onMobile advertising is increasingly important as mobile phone adoption rates especially smartphone adoption rates soar With a range of mobile advertising options including SMS WAP mobile app display ads search ads rich media video and push notifications there are limitless opportunities to reach the consumers
cinema listings
+70
PampG
Reckitt B
enckise
r
Unilever
Nestle
SKY
Supervalu
Aer ling
us
Heineke
nRSA
UPC
343376385405406483
565639656
918
HW + CH (Multichannel TVRs)
Top Rated Programmes
Adults 15-34 (Multichannel TVRs)
Top TV Advertisers 4th -10th April
Supervalu
Aer ling
us
Heineke
nRSA
UPC
McDonalds
Tesco Ike
a VhiSpar
268271277283340343376385405406
The TV report is published weekly by Mindshare Dublin based on TV ratings from Nielsen data
For more information contact Jill Robinson (jillrobinsonmindshareworldcom) or +353 1 415 0300
Desperate HousewivesCoronation Street
Greys AnatomyRTE News
EastendersRoomers
Republic of TellyAnonymous
Fair CityChampions League
Emmerdale 7374767982848788
98104
148
An exciting sponsorship opportunity has arrived on RTE1 for
Off the Rails this Summer from the 1st July for four episodes
TV3 Media Sales are currently seeking a sponsor for Friday
Late With Vincent Brown
A new sponsorship opportunity has arrived for Celebrity
Salon 2 on TV3
Desperate HousewivesCoronation Street
Weather EastendersRTE NewsRoomers
Greys AnatomyMonday Millions
The Late LateFair city
The Saturday Night Show 129147147
170171172178179179
243260
RTE PlayerOff the Rails
Sponsorship Availability
RTEacute Player
RTEacutersquos online catch-up and live TV streaming
service celebrates its second birthday on
Thursday (21 April 2011) with the
announcement of a record-breaking number
of video requests from the previous month
March boasted 27 million requests This
breaks down as an average of 86000 per
day and recorded the largest single day of
traffic for 2011 on St Patrickrsquos Day (17
March) with over 117000 streams delivered
Top TV Brands 4th - 10th April
TV News
30 minute meals1
pancake recipes2
special fried rice3
nandos
4 pancake tuesday
5
cupcakes
6 yorkshire pudding
7 nigel slater
8 pancake tuesday
9
lobster10
Rising in Food over the
last 12 Months
Rising Entertainment
last 7 days vs previous 7 days
amir khan
+400
The Google Trends report is published weekly by Mindshare Dublin based on search volumes according
to Google Insights The data is owned and curated by Google but available for public access
For more information contact Finian Murphy (finianmurphymindshareworldcom) or +353 1 415 0300
britians got talent
+400
charlie chaplin
Breakout
1ikea
2 argos
3 woodies
4john lewis
5 dyson
6 habitat
Top Homeware Retailer Searches for 2010
coachella
Breakout
glastonbury
+250
glastonbury 2011
+200
scream
+90
scream 4
+140
+850
+450
+500
+70
+190
+150
+70
+100
+130
+120
Hazel Bollard Media BuyerWhat is your role in Mindshare Irsquom a media buyer
Whatrsquos your favourite current campaignIrsquom currently loving the T Mobile Royal wedding advert It celebrates the marriage of William and Kate with the help of a host of royal look-a-likes and music from East 17 It really shows how the use of social media around national events can engage consumers and prompt them to associate a brand with positive values I love the hilarious and innovative Royal Wedding Dance viral - already had over 4 million views after only 2 days
Twitter or Facebook Daddy or ChipsFacebook is my favourite form of social media as many of my friends live abroad I love the fact we can keep in touch so easily I do think Twitter is much better in terms of finding out news sharing information and generally seeing what people are up to
Any changes in Media you are keeping an eye onMobile advertising is increasingly important as mobile phone adoption rates especially smartphone adoption rates soar With a range of mobile advertising options including SMS WAP mobile app display ads search ads rich media video and push notifications there are limitless opportunities to reach the consumers
cinema listings
+70
PampG
Reckitt B
enckise
r
Unilever
Nestle
SKY
Supervalu
Aer ling
us
Heineke
nRSA
UPC
343376385405406483
565639656
918
HW + CH (Multichannel TVRs)
Top Rated Programmes
Adults 15-34 (Multichannel TVRs)
Top TV Advertisers 4th -10th April
Supervalu
Aer ling
us
Heineke
nRSA
UPC
McDonalds
Tesco Ike
a VhiSpar
268271277283340343376385405406
The TV report is published weekly by Mindshare Dublin based on TV ratings from Nielsen data
For more information contact Jill Robinson (jillrobinsonmindshareworldcom) or +353 1 415 0300
Desperate HousewivesCoronation Street
Greys AnatomyRTE News
EastendersRoomers
Republic of TellyAnonymous
Fair CityChampions League
Emmerdale 7374767982848788
98104
148
An exciting sponsorship opportunity has arrived on RTE1 for
Off the Rails this Summer from the 1st July for four episodes
TV3 Media Sales are currently seeking a sponsor for Friday
Late With Vincent Brown
A new sponsorship opportunity has arrived for Celebrity
Salon 2 on TV3
Desperate HousewivesCoronation Street
Weather EastendersRTE NewsRoomers
Greys AnatomyMonday Millions
The Late LateFair city
The Saturday Night Show 129147147
170171172178179179
243260
RTE PlayerOff the Rails
Sponsorship Availability
RTEacute Player
RTEacutersquos online catch-up and live TV streaming
service celebrates its second birthday on
Thursday (21 April 2011) with the
announcement of a record-breaking number
of video requests from the previous month
March boasted 27 million requests This
breaks down as an average of 86000 per
day and recorded the largest single day of
traffic for 2011 on St Patrickrsquos Day (17
March) with over 117000 streams delivered
Top TV Brands 4th - 10th April
TV News
PampG
Reckitt B
enckise
r
Unilever
Nestle
SKY
Supervalu
Aer ling
us
Heineke
nRSA
UPC
343376385405406483
565639656
918
HW + CH (Multichannel TVRs)
Top Rated Programmes
Adults 15-34 (Multichannel TVRs)
Top TV Advertisers 4th -10th April
Supervalu
Aer ling
us
Heineke
nRSA
UPC
McDonalds
Tesco Ike
a VhiSpar
268271277283340343376385405406
The TV report is published weekly by Mindshare Dublin based on TV ratings from Nielsen data
For more information contact Jill Robinson (jillrobinsonmindshareworldcom) or +353 1 415 0300
Desperate HousewivesCoronation Street
Greys AnatomyRTE News
EastendersRoomers
Republic of TellyAnonymous
Fair CityChampions League
Emmerdale 7374767982848788
98104
148
An exciting sponsorship opportunity has arrived on RTE1 for
Off the Rails this Summer from the 1st July for four episodes
TV3 Media Sales are currently seeking a sponsor for Friday
Late With Vincent Brown
A new sponsorship opportunity has arrived for Celebrity
Salon 2 on TV3
Desperate HousewivesCoronation Street
Weather EastendersRTE NewsRoomers
Greys AnatomyMonday Millions
The Late LateFair city
The Saturday Night Show 129147147
170171172178179179
243260
RTE PlayerOff the Rails
Sponsorship Availability
RTEacute Player
RTEacutersquos online catch-up and live TV streaming
service celebrates its second birthday on
Thursday (21 April 2011) with the
announcement of a record-breaking number
of video requests from the previous month
March boasted 27 million requests This
breaks down as an average of 86000 per
day and recorded the largest single day of
traffic for 2011 on St Patrickrsquos Day (17
March) with over 117000 streams delivered
Top TV Brands 4th - 10th April
TV News