mindshare agency credentials
DESCRIPTION
Basic information about the media agency Mindshare.TRANSCRIPT
1Agency credentials
2Mindshare Worldwide
Mindshare is more than a global company. We are a global network. We work cohesively
around the world to standardize monitoring and reporting, set global budgets, identify
trends and updates, and share best practices.
6,000 Purple People in
97 Offices in 67 Countries
Part of WPP Group and GroupM3
Mindshare is 100%
owned by WPP Group
(worldwide leader in the
communication
business)
Mindshare is part of the
Group M (biggest buying
pool in the Czech
Republic)
More about WPP companies on : http://www.wpp.com/wpp/companies/
Positioning and Philosophy
Mindshare is a new model full service media organization
Mindshare is a full service media organization. We believe that most agencies
are structured around their own self interests and not their clients. We put our
clients first. We created a new definition of the full service agency for our
clients, one centered in media. We believe that media is the most important
factor for building businesses and brands in the 21st
century. To deliver this
we created integrated services from aggressive price control to IP ownership,
innovation and creativity to traffic and production, analytics and ROI to the best
research systems and tools.
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Positioning and Philosophy
Why can we do this? We have both a unique strategic ability and the size and
leverage to deliver. We are backed by GroupM, the world’s largest media
investment management company. GroupM’s broad exposure to media
marketplaces, deep resources and strategic investments in emerging media and
technology provide our clients with significant media cost efficiencies, access to
the highest levels of the world’s most powerful media and technology companies,
and first-mover advantages.
We have a unique vision, we have delivered on that vision with a new structure for
a new media age and we have the power to deliver.
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Our Vision
Our vision is not to simply keep abreast of industry changes - it is to drive the
industry to change for the benefit of our clients.
We envisage a future where both traditional and digital media are enhanced
with hyper targeting, addressability and two-way response capabilities.
Meanwhile, media ownership will continue to consolidate, and global media
properties will become more powerful.
Advertisers will have to master both interruptive and engagement-based
strategies to connect with consumers. Clients will increasingly demand hard
proof that their marketing investment is working.
Communications Agencies will have to invest in new tools and capabilities to
manage increasingly complex data streams and processes. Communications
agencies will have to aggregate an enormous level of scale to effectively
represent their clients’ interests in negotiations and to have the resources to
invest in the tools and the talent needed to succeed in tomorrow’s marketplace.
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Our Vision
Meeting Tomorrow’s Challenges Today
To meet these challenges, we’ve improved upon the traditional media agency
model by integrating our capabilities in ROI analytics, digital/emerging media,
search engine marketing, direct response, multicultural, original content creation
and sponsorship into our core service offering, under one roof. We’ve aligned all
our media trading and implementation teams into a single, unified structure to
maximize flexibility in negotiation and to take advantage of multiplatform
opportunities.
A Client Focused Structure
We are making deep investments in systems, tools and training to ensure that our
people and our clients are at the leading edge of industry changes, making them
happen and shaping the future. Our aggressive acquisition and investment
strategy provides Mindshare’s clients with first-looks at new technologies, the
opportunity to take an active role in defining new business models and in
ensuring that these nascent marketplaces develop with our clients’ interests in
mind.
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Client portfolio
List of Mindshare TOP clients9
*There is no client conflict for Google in Mindshare portfolio
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Agency structure
The world is changing…
The world is changing, traditional ways of communication are not sufficient for lots
of cases and that is why Mindshare developed a new structure.
We are moving from „a lean back communication“ to „participation“ where
„interactivity“ plays a huge role and where traditional communication methods
represented by push marketing have been shifted to pull marketing.
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The world is changing…
Mindshare changed its communication model. Traditional media agencies operate
usually only in the „Activation“ area. Mindshare went through the restructuring with
the aim to cover for the clients the other parts of the marketing chain and to be able
to offer the services in the other areas as well – from data mining and processing
and strategic planning development up to the creative and content production.
We offer specialists to reflect our clients’ needs and to offer additional and non-
standard services.
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Mindshare structure and employees
We offer specialists in four cooperating departments (Business Planning, Invention,
Exchange and Client Leadership) to reflect our clients’ needs and to offer
additional and non-standard services.
Mindshare offers team contents of 45 professionals in 4 specialized departments
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Business planning
Business planning as a backbone of high
level strategy thinking provides our clients
with analytics, econometric modeling,
insights and tailor made research.
The aim of Business Planning is to
understand your competition, your business,
consumers and their interaction with each
media and communicated messages.
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Invention
Invention is a basement of our creative
ideas.
Invention combines communication in
traditional media with new approach based
on content delivery to the consumers.
Invention brings together experts across
disciplines with a view of full marketing
solutions for the client.
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The Exchange – former buying department with
the extensive area of activities.
Covers the whole trading – media buying– both
online and offline, investment distribution
management, campaigns management, evaluation.
The Exchange translates communication into
actionable plans, Number one buying house on
the market. Manages production and special
projects in any communication channels.
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The Exchange
People who will always listen to you – main
contact for the client
People, who will help to solve any problem on
daily basis or prepare complete strategy
based on the client s business plans and
targets, and together with the other teams they
help to realize it.
The right contacts for answering any question
or coordination with the other agencies,
participating on the communication
strategies.
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Client Leadership
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Creativity and innovation
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Succesess19
FLE Media Awards
Best „big“ campaign
2006
Bronz DRUM
3rd
place 2005
FLE Media Awards
Best „OOH“ 2007
FLE Media Awards
Best „Print“ 2009
GOLDEN HAMMER
Best „Print“ 2009
Client OskarClient Nike Client Volvo Client Ford
Nike – OOH – Prague underground2
0
Oskar – coverage obsession21
Volvo C30 - OOH22
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