mindshare agency credentials

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1 Agency credentials

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Basic information about the media agency Mindshare.

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Page 1: Mindshare agency credentials

1Agency credentials

Page 2: Mindshare agency credentials

2Mindshare Worldwide

Mindshare is more than a global company. We are a global network. We work cohesively

around the world to standardize monitoring and reporting, set global budgets, identify

trends and updates, and share best practices.

6,000 Purple People in

97 Offices in 67 Countries

Page 3: Mindshare agency credentials

Part of WPP Group and GroupM3

Mindshare is 100%

owned by WPP Group

(worldwide leader in the

communication

business)

Mindshare is part of the

Group M (biggest buying

pool in the Czech

Republic)

More about WPP companies on : http://www.wpp.com/wpp/companies/

Page 4: Mindshare agency credentials

Positioning and Philosophy

Mindshare is a new model full service media organization

Mindshare is a full service media organization. We believe that most agencies

are structured around their own self interests and not their clients. We put our

clients first. We created a new definition of the full service agency for our

clients, one centered in media. We believe that media is the most important

factor for building businesses and brands in the 21st

century. To deliver this

we created integrated services from aggressive price control to IP ownership,

innovation and creativity to traffic and production, analytics and ROI to the best

research systems and tools.

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Page 5: Mindshare agency credentials

Positioning and Philosophy

Why can we do this? We have both a unique strategic ability and the size and

leverage to deliver. We are backed by GroupM, the world’s largest media

investment management company. GroupM’s broad exposure to media

marketplaces, deep resources and strategic investments in emerging media and

technology provide our clients with significant media cost efficiencies, access to

the highest levels of the world’s most powerful media and technology companies,

and first-mover advantages.

We have a unique vision, we have delivered on that vision with a new structure for

a new media age and we have the power to deliver.

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Page 6: Mindshare agency credentials

Our Vision

Our vision is not to simply keep abreast of industry changes - it is to drive the

industry to change for the benefit of our clients.

We envisage a future where both traditional and digital media are enhanced

with hyper targeting, addressability and two-way response capabilities.

Meanwhile, media ownership will continue to consolidate, and global media

properties will become more powerful.

Advertisers will have to master both interruptive and engagement-based

strategies to connect with consumers. Clients will increasingly demand hard

proof that their marketing investment is working.

Communications Agencies will have to invest in new tools and capabilities to

manage increasingly complex data streams and processes. Communications

agencies will have to aggregate an enormous level of scale to effectively

represent their clients’ interests in negotiations and to have the resources to

invest in the tools and the talent needed to succeed in tomorrow’s marketplace.

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Page 7: Mindshare agency credentials

Our Vision

Meeting Tomorrow’s Challenges Today

To meet these challenges, we’ve improved upon the traditional media agency

model by integrating our capabilities in ROI analytics, digital/emerging media,

search engine marketing, direct response, multicultural, original content creation

and sponsorship into our core service offering, under one roof. We’ve aligned all

our media trading and implementation teams into a single, unified structure to

maximize flexibility in negotiation and to take advantage of multiplatform

opportunities.

A Client Focused Structure

We are making deep investments in systems, tools and training to ensure that our

people and our clients are at the leading edge of industry changes, making them

happen and shaping the future. Our aggressive acquisition and investment

strategy provides Mindshare’s clients with first-looks at new technologies, the

opportunity to take an active role in defining new business models and in

ensuring that these nascent marketplaces develop with our clients’ interests in

mind.

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Page 8: Mindshare agency credentials

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Client portfolio

Page 10: Mindshare agency credentials

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Agency structure

Page 11: Mindshare agency credentials

The world is changing…

The world is changing, traditional ways of communication are not sufficient for lots

of cases and that is why Mindshare developed a new structure.

We are moving from „a lean back communication“ to „participation“ where

„interactivity“ plays a huge role and where traditional communication methods

represented by push marketing have been shifted to pull marketing.

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Page 12: Mindshare agency credentials

The world is changing…

Mindshare changed its communication model. Traditional media agencies operate

usually only in the „Activation“ area. Mindshare went through the restructuring with

the aim to cover for the clients the other parts of the marketing chain and to be able

to offer the services in the other areas as well – from data mining and processing

and strategic planning development up to the creative and content production.

We offer specialists to reflect our clients’ needs and to offer additional and non-

standard services.

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Page 13: Mindshare agency credentials

Mindshare structure and employees

We offer specialists in four cooperating departments (Business Planning, Invention,

Exchange and Client Leadership) to reflect our clients’ needs and to offer

additional and non-standard services.

Mindshare offers team contents of 45 professionals in 4 specialized departments

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Page 14: Mindshare agency credentials

Business planning

Business planning as a backbone of high

level strategy thinking provides our clients

with analytics, econometric modeling,

insights and tailor made research.

The aim of Business Planning is to

understand your competition, your business,

consumers and their interaction with each

media and communicated messages.

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Page 15: Mindshare agency credentials

Invention

Invention is a basement of our creative

ideas.

Invention combines communication in

traditional media with new approach based

on content delivery to the consumers.

Invention brings together experts across

disciplines with a view of full marketing

solutions for the client.

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Page 16: Mindshare agency credentials

The Exchange – former buying department with

the extensive area of activities.

Covers the whole trading – media buying– both

online and offline, investment distribution

management, campaigns management, evaluation.

The Exchange translates communication into

actionable plans, Number one buying house on

the market. Manages production and special

projects in any communication channels.

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The Exchange

Page 17: Mindshare agency credentials

People who will always listen to you – main

contact for the client

People, who will help to solve any problem on

daily basis or prepare complete strategy

based on the client s business plans and

targets, and together with the other teams they

help to realize it.

The right contacts for answering any question

or coordination with the other agencies,

participating on the communication

strategies.

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Client Leadership

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Creativity and innovation

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Succesess19

FLE Media Awards

Best „big“ campaign

2006

Bronz DRUM

3rd

place 2005

FLE Media Awards

Best „OOH“ 2007

FLE Media Awards

Best „Print“ 2009

GOLDEN HAMMER

Best „Print“ 2009

Client OskarClient Nike Client Volvo Client Ford

Page 20: Mindshare agency credentials

Nike – OOH – Prague underground2

0

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Oskar – coverage obsession21

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Volvo C30 - OOH22

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