Cannes 2015KEY THEMES
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CREATIVITY IS EXTRAORDINARY
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Nobody ever won anything by playing it safe
HIV MAGAZINE – click image to play
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GOLD, BRANDED CONTENT
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ONE GREAT IDEA*
*resourced appropriately
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One simple idea can change your business
EMOJI ORDERING – click image to play
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GRAND PRIX, TITANIUM
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COMMITMENT & LOYALTY
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How committed are your consumers?
TACO BELL BLACKOUT – click image to play
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SILVER, MEDIA
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EMOTIONAL CONNECTIONS WIN
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People are human beings, talk to them about things they care about
PROUD WHOPPER – click image to play
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GOLD, PR
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BE READY TO ADAPT
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The unexpected happens, be ready for it and plan to adapt
BOSSE’S MILK – click image to play
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GOLD, DIRECT
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KEEP IT REAL
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Look around you and be part of the story – context is king
LIFE PAINT – click image to play
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GRAND PRIX, DIRECT
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BRANDS TO THE RESCUE
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Brands have the ability to change the world for the better
VODAFONE RED LIGHT APP – click image to play
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GRAND PRIX, MEDIA
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AI & AUGMENTED / VIRTUAL REALITY
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The AI revolution is a long way off, but VR is here now
GOOGLE CARDBOARD – click image to play
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GRAND PRIX, MOBILE
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DATA POWERED CREATIVITY
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The Internet of Things is the Third Wave of Digital Marketing
REVIVING LEGENDS – click image to play
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GOLD, CREATIVE DATA