can social media save wikipedia from itself? - sarah stierch - social media week hamburg 2013
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"Can social media save Wikipedia from itself?" a keynote by Sarah Stierch as given at Social Media Week Hamburg 2013TRANSCRIPT
Can social media save Wikipedia from itself?
A system bias influenced social media experience
Sarah Stierch - @sarah_stierch - Social Media Week Hamburg 2013 - #smw13
here are a few facts
Can social media save Wikipedia from itself?
9% *
* Ranges from 9%-13% generally. I've even heard 23%. Regardless, it's depressing.
WHY?i'm too busy
too complextried and failed
overwhelming
it's geeky & uncool
:(
>:(
Ladies <3 social media
● Bloggers● Facebook users● Pinteresters ● Instagramers
Wikipedia & social mediaA few things to know:
● @Wikipedia ○ 82k followers○ Not social
● Facebook○ +1 million fans. ○ Not social
● Blog○ Mainly male contributors
● None of these are used to attract new editors● Open source means metrics challenges
WikiWomen's Collaborative
● Project inspired by women's rights movement of 19th & 20th century
● Social media is where women are
● Social media is free!● Provide a space for women to
be themselves; interact with & inspire each other, new editors
Throw your hands up..
Phase 1
● October● Focused on building likes &
followers● Finding volunteers● Writing content for social media
& blog● Creating a space on meta & logo● Promoting
Phase 2
● November-January● Two main goals:
○ More new editors○ Make project sustainable
■ More multilingual■ WWC + WMF
● Ask a WikiWoman event● Meta makeover● New roles for volunteers
http://meta.wikimedia.org/wiki/WikiWomen's_Collaborative
#askawikiwoman
THIS WAS HARD
WikiWomen's Collaborative
● Hard to attract new editors○ PR campaign?
● But, experienced editors like it!○ Majority of Facebook users are editors○ More new potentials on Twitter
● 500+ likes on Facebook!!● 600+ on Twitter● Lots of great blogs ● Small group of volunteers - more needed
○ Hard to crowdsource volunteers
WWC Survey
● Small sample (24)● Majority active editors● Majority felt:
○ WWC made them feel more connected to community (women and general)
○ Participants more excited about mission○ Participants more aware of gender gap & how to help○ More like to edit Wikipedia & projects
● But did they?
YES!
WWC participants started editing more in September.
WWC launched in September.
Mind the gap - reflections● Social media has helped to
build a community of women who might not always communicate on wiki
● Culture change can be more powerful than tool change.
● Women want to socialize & create together
● Outreach does matter & make a difference
● Not sure if the gap can be closed anytime soon.
BE BOLD
Can social media save Wikipedia from itself?
A system bias influenced social media experience
Sarah Stierch - @sarah_stierch - Social Media Week Hamburg 2013 - #smw13
Thank you John & Christoph!
This entire presentation is: