CAMPAIGN IDEAS

SEE, listen, understand, think and….. SAY!

-novi kresna murti-

“Be an antrophologist first, then be an Ad

man!” -James Walter Thomson-

PEOPLE. Do we really know them?

Campaign Ideas:

1st: See, and listen…

See and Listen: OMO

Omo Mother.flv

Omo Robot.flv

OmoAfrica.flv

OMO ROBO

OMO MOTHER

OMO AFRICA

What’s the idea?

What’s the insight?

The Idea: Dirt is Good!

»The Omo 'Dirt is Good' campaign aims to change the way we think about dirt, seeing it as an important part of learning and development. 

We see dirt differently. We believe 'Dirt is good!‘

(unilever.com)

The Idea: Dirt is Good!

“it’s not dirt, it's a star in the making"

to make the association between getting dirty and learning. (unilever.com)

See and Listen: The AXE Effect

Axeeffect1.flv

Axeeffect2.flv

Axeeffect3.flv

What’s the idea?

What’s the insight?

See and listen: REXONA

Rexona Stunt.flv

rexonalift.flv

MikeRexona.flv

What’s the idea?

What’s the insight?

REXONA: It won’t let you down!

“Rexona gives you the confidence to handle whatever the day has in store

because you know your deodorant:

won't let you down” (unilever.com)

REXONA: It won’t let you down!

• With Rexona's unique body-responsive technology, which releases extra protection as you need it, you'll know that your deodorant won't let you down (unilever.com)

REXONA= A trusted Partner

Campaign Ideas:

2nd: Understand and Think…

What’s the Consumer Insight?

The very unique statement from the

consumer?

The consumer decision process

Social/CulturalInfluences The

decision process

Psychologicalinfluences

The Consumer Decision Process

• How consumer think and making decision about product?

• Why they buy? What they buy? How they go about certain products.

Campaign Ideas:

3rd: ……….SAY!

What to say?

The Proposition.

The single-minded idea that we’re

going to propose?

How to say?

The Execution.How to deliver the

message. The Brand’s personality.

The 3 C: Content, Context, Channel

Orange Campaigns: The Brand Personality & Emotional Bonding:

Orangebroken.flv orangeboyfriend.flv

orangegirl.flviamOrange.flv

Thank You!