Download - Campaign Ideas1
See and Listen: OMO
Omo Mother.flv
Omo Robot.flv
OmoAfrica.flv
OMO ROBO
OMO MOTHER
OMO AFRICA
What’s the idea?
What’s the insight?
The Idea: Dirt is Good!
»The Omo 'Dirt is Good' campaign aims to change the way we think about dirt, seeing it as an important part of learning and development.
We see dirt differently. We believe 'Dirt is good!‘
(unilever.com)
The Idea: Dirt is Good!
“it’s not dirt, it's a star in the making"
to make the association between getting dirty and learning. (unilever.com)
See and Listen: The AXE Effect
Axeeffect1.flv
Axeeffect2.flv
Axeeffect3.flv
What’s the idea?
What’s the insight?
See and listen: REXONA
Rexona Stunt.flv
rexonalift.flv
MikeRexona.flv
What’s the idea?
What’s the insight?
REXONA: It won’t let you down!
“Rexona gives you the confidence to handle whatever the day has in store
because you know your deodorant:
won't let you down” (unilever.com)
REXONA: It won’t let you down!
• With Rexona's unique body-responsive technology, which releases extra protection as you need it, you'll know that your deodorant won't let you down (unilever.com)
The consumer decision process
Social/CulturalInfluences The
decision process
Psychologicalinfluences
The Consumer Decision Process
• How consumer think and making decision about product?
• Why they buy? What they buy? How they go about certain products.
How to say?
The Execution.How to deliver the
message. The Brand’s personality.
The 3 C: Content, Context, Channel
Orange Campaigns: The Brand Personality & Emotional Bonding:
Orangebroken.flv orangeboyfriend.flv
orangegirl.flviamOrange.flv