cross-campaign. cross-campaign » what is cross-campaign? » tracking 101 » possible cross-campaign...

13

Click here to load reader

Upload: mackenzie-weeks

Post on 26-Mar-2015

234 views

Category:

Documents


1 download

TRANSCRIPT

Page 1: Cross-Campaign. Cross-Campaign » What is Cross-Campaign? » Tracking 101 » Possible Cross-Campaign » So whats the problem? » Tracking Cross-Campaign »

Cross-CampaignCross-Campaign

Page 2: Cross-Campaign. Cross-Campaign » What is Cross-Campaign? » Tracking 101 » Possible Cross-Campaign » So whats the problem? » Tracking Cross-Campaign »

Cross-CampaignCross-Campaign

» What is Cross-Campaign?» Tracking 101» Possible Cross-Campaign» So what’s the problem?» Tracking Cross-Campaign» Examples - How to set-up» Important Notes

Page 3: Cross-Campaign. Cross-Campaign » What is Cross-Campaign? » Tracking 101 » Possible Cross-Campaign » So whats the problem? » Tracking Cross-Campaign »

What is Cross-Campaign? What is Cross-Campaign?

Whenever a visitor is supposed to create a conversion on a different action (campaign) then the one clicked upon

Page 4: Cross-Campaign. Cross-Campaign » What is Cross-Campaign? » Tracking 101 » Possible Cross-Campaign » So whats the problem? » Tracking Cross-Campaign »

Tracking 101Tracking 101

» Visitor performs a click» Adsmarket system implements a cookie» Visitor reaches Thank-You page (converts)» Adsmarket pixel is loaded» Pixel finds cookie and reports information back to Adsmarket» Adsmarket system checks information (duplicate, etc)» Conversion is created

Page 5: Cross-Campaign. Cross-Campaign » What is Cross-Campaign? » Tracking 101 » Possible Cross-Campaign » So whats the problem? » Tracking Cross-Campaign »

Regular Pixel – Lead, SaleRegular Pixel – Lead, Sale

Lead:<!-- Begin AdsMarket Lead Tracking code -->

<script src="http://network.adsmarket.com/cpx?script=1&programid=XXXX&action=lead&p1=[variable]" type="text/javascript"></script> <!-- End AdsMarket Lead Tracking code -->

Sale:<!-- Begin AdsMarket Sale Tracking code -->

<script src="https://network.adsmarket.com/cpx?script=1&programid=XXXX&action=sale&currency=USD&amount=YOUR_SALE_AMOUNT&productid=YOUR_PRODUCT_ID&orderid=YOUR_ORDER_ID" type="text/javascript"></script> <!-- End AdsMarket Sale Tracking code -->

Page 6: Cross-Campaign. Cross-Campaign » What is Cross-Campaign? » Tracking 101 » Possible Cross-Campaign » So whats the problem? » Tracking Cross-Campaign »

» Publisher ID» Traffic source» Creative that was clicked» Time of click» Program clicked» Campaign clicked» Etc

Cookie informationCookie information

Page 7: Cross-Campaign. Cross-Campaign » What is Cross-Campaign? » Tracking 101 » Possible Cross-Campaign » So whats the problem? » Tracking Cross-Campaign »

Possible Cross-CampaignPossible Cross-Campaign

» Lead/Sale:Visitor clicks on a Lead campaign, and may also convert on Sale later on (or vise-verse)Example – Registration & Deposit (Dating, Gaming)

» Lead/Lead – Sale/SaleVisitor clicks on one campaign, but may convert on another of the same type, due to different payoutExample – Travel (Sale), Dating

» Special – Optimization Pixel

Page 8: Cross-Campaign. Cross-Campaign » What is Cross-Campaign? » Tracking 101 » Possible Cross-Campaign » So whats the problem? » Tracking Cross-Campaign »

So what’s the problem?So what’s the problem?

If the information in the cookie registers campaign X, but the visitor converts on campaign Y – the system will not register a conversion.

Who can report to us the actual action performed…?

How?

Page 9: Cross-Campaign. Cross-Campaign » What is Cross-Campaign? » Tracking 101 » Possible Cross-Campaign » So whats the problem? » Tracking Cross-Campaign »

Tracking Cross-CampaignTracking Cross-Campaign

» Visitor performs a click» Adsmarket system implements a cookie» Visitor reaches Thank-You page (converts)» Advertiser checks action performed and…» Adsmarket pixel is loaded (according to action performed)» Pixel finds cookie and reports information back to Adsmarket» Adsmarket system checks information (duplicate, etc)

Note – system ignores campaign ID information in the cooke!

» Conversion is created for the correct campaign

Page 10: Cross-Campaign. Cross-Campaign » What is Cross-Campaign? » Tracking 101 » Possible Cross-Campaign » So whats the problem? » Tracking Cross-Campaign »

Cross Campaign Pixel – Lead, SaleCross Campaign Pixel – Lead, Sale

Lead:<!-- Begin AdsMarket Lead Tracking code -->

<script src="http://network.adsmarket.com/cpx?script=1&programid=XXXX&campaignid=YYYY&action=lead&p1=[variable]" type="text/javascript"></script> <!-- End AdsMarket Lead Tracking code -->

Sale:<!-- Begin AdsMarket Sale Tracking code -->

<script src="https://network.adsmarket.com/cpx?script=1&programid=XXXX&campaignid=YYYY&action=sale&currency=USD&amount=YOUR_SALE_AMOUNT&productid=YOUR_PRODUCT_ID&orderid=YOUR_ORDER_ID" type="text/javascript"></script> <!-- End AdsMarket Sale Tracking code -->

Page 11: Cross-Campaign. Cross-Campaign » What is Cross-Campaign? » Tracking 101 » Possible Cross-Campaign » So whats the problem? » Tracking Cross-Campaign »

Examples – How to set upExamples – How to set up

Lead + Sale

Lead + Lead

Sale + Sale

Page 12: Cross-Campaign. Cross-Campaign » What is Cross-Campaign? » Tracking 101 » Possible Cross-Campaign » So whats the problem? » Tracking Cross-Campaign »

Important NotesImportant Notes

» Understand the conversion flow» Check if adv. Can change a parameter dynamically

(campaignid)» Check if it is different Thank-You pages for each conversion

type/payout

Page 13: Cross-Campaign. Cross-Campaign » What is Cross-Campaign? » Tracking 101 » Possible Cross-Campaign » So whats the problem? » Tracking Cross-Campaign »

QuestionsQuestions

????