INITIAL IDEAS

Nisha Lad ACY

The genre I have decided to base my magazine on is Hip-Hop and RnB, as I am interested in these particular genres.Hip-Hop is a music genre consisting of a stylized rhythmic music that commonly accompanies rapping, a rhythmic and rhyming speech that is chanted. It developed as part of hip hop culture, a subculture defined by four key stylistic elements: MCing/rapping, DJing/scratching, break dancing, and graffiti writing. Contemporary R&B has a polished record production style, drum machine-backed rhythms, an occasional saxophone-laced beat to give a jazz feel and a smooth, lush style of vocal arrangement. Electronic influences are becoming an increasing trend and the use of hip hop or dance-inspired beats are typical, although the roughness and grit inherent in hip hop may be reduced and smoothed out

The target audience for my magazine would be young people around the ages 16-30, as I believe that this particular music genre has listeners between these ages, and also those people are most likely to buy a magazine. It will be a magazine that will appeal to both male and female buyers and will sometimes appeal to man or a woman depending on who is featured on the front cover of the magazine.

For example this Magazine cover would appeal more to women as it has a shirtless image of Trey Songz

This Magazine cover would appeal more to men

A survey in July 2008 showed the current readership of XXL buyers Male: 78%Female:22%As XXL will be one of my main competitors, I need to make sure my magazine betters most of their stats. As XXL is mainly read by and appeals to males, I want to make my magazine appeal to both men and women.

Statistics also showed that majority of people who read XXL range between the ages 26-28.I want to aim my magazine at people between the ages 16-25, I need to make sure the content and style is suitable for these ages.

My magazine will include:the latest news updates about certain Hip-Hop and RnB artists- As I believe this is one of the main reasons why people buy music magazinesNew and popular songs and albums- As the idea of a music magazine is to keep you updated on musicLatest pictures of artists-Pictures are a key element and are the reason why magazines sellPhotoshoot and Interview with some artists-Usually whenever an artist is featured on the front, they are the main focus in the magazine with their pictures on every other page. Every time an artist is featured on the cover, they do an interview and even other artists not featured on the front might have a small interview tooPromotions for bookings and tour dates-Sometimes DJs put their advertisements and contact details for bookings as it being a music magazine, people who are genuinely interested in music are more likely book them and same for tour dates Competitions-Every magazine has a competition within, and depending what kind of magazine it is, depended what the prize of the competition is, for instance for a competition in my magazine I would have the prize as tickets to see Kid Ink live for instance.Advertisement for Fashion related to Hip-Hop Culture e.g. Chains and snapbacks-Advertisements are a way for a magazine company to get more money as they are paid to advertise certain brands and objects

Magazines always include news and updates whether they are music magazines or not. In music magazines particularly, they talk about the latest artists or events in which artists have attended. Pictures are always used when it comes to news and updates, in fact pictures are used on every single page of a magazine.

New albums are always included in magazines too, the whole purpose of buying a magazine is to keep up to date with new music and information and that includes promoting music itself. The actual music tracks and singles arent always promoted in magazines, but they usually have a few. You will always find album promotions. For my magazine, Im going to make sure I have both album and song promotions

Magazines usually have the latest pictures of celebrities whether they are photoshoots, paparazzi pictures, selfies of photographs. Some magazines have a whole double page spread full of pictures of celebrities throughout the week. Usually categorised as must see pics of the week.

Even though this is from a website, the same thing would apply to a magazine

Here is a video from a Photoshoot and interview with Chris Brown

Here is a video from a Photoshoot and interview with Tinashe

There are always promotions in every magazine on nearly every single page, for lots of different things like, music, artists, albums, shows, gigs and tours. There is usually always a page with tour dates for a particular artist, like the picture on the left that shows the tour dates for DJ Khaled, and the one on the right shows the dates for Nicki Minaj. Magazines usually only show the tour dates of one or two artists maximum.

Every magazine also has advertisements, Hip-Hop magazines have adverts especially for clothes and jewellery like the picture on the left. Depending on what kind of magazine depends on what is advertised, as this being a Hip-hop magazine they are advertising thing that Hip-Hop artists would wear like on the pages to the left.

Most Hip Hop magazines have a colour theme of red as shown below;

For my magazine I am going to use two main theme colours, Brilliant red and Royal blue.

Red is a powerful accent colour, It is very bright and can catch peoples attentionBlue is a strong and reliable colour, this particular blue gives off n impression of honesty and loyalty

XXL Magazine- 3.95Hip-Hop Weekly- 3.00Vibe Magazine- 3.84

Because XXL and Vibe are so heavily packed with information and pictures and only come out monthly they can charge more. Whereas Hip-Hop weekly comes out every week, it is bound to have less information and the quality is definitely not on the same level as XXL and Vibe. Hence they charge less for their magazine. However these magazines are aimed at people who work hence the price.

My magazine price will be 2.99 as my target audience are of younger age, they need to be able to afford it.

These are the prices of the other magazines within the genre that I chose.

I have picked two different artists I would like to feature on my magazine, because the genres I have chosen are Hip-Hop and RnB I need to make sure I have artists, both male and female, that fall under both genres.As well as having the popular and well known artists on the magazine I also want to feature new and upcoming artists too, because even though magazines with Beyonce or Jay-z sell quite well, a lot of magazines do this. I want my magazine to be different. My well known artist I have picked is Chris Brown, he does both Hip-Hop and RnB music.My new and up and coming artist I have picked is Tinashe, she does RnB music.

TINASHETinashe Jorgenson Kachingwe, also known as Tinashe, is an American singer, songwriter, multi-instrumentalist, dancer, actress and former model. She began her entertainment career at the age of 3 when she began modelling and acting.

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Magazines can be distributed through the mail, through sales by newsstands, bookstores, or other vendors, or through free distribution at selected pick-up locations. The subscription business models for distribution fall into three main categories. The category I am going to use is Paid Circulation.Paid circulationIn this model, the magazine is sold to readers for a price, either on a per-issue basis or by subscription, where an annual fee or monthly price is paid and issues are sent by post to readers.

Non-paid circulationThis means that there is no cover price and issues are given away, for example in street dispensers, airline in-flight magazines, or included with other products or publications. An example from the UK and Australia is TNT Magazine.

Controlled circulationThis is the model used by many trade magazines (industry-based periodicals) distributed only to qualifying readers, often for free and determined by some form of survey. This latter model was widely used before the rise of the World Wide Web and is still employed by some titles. For example, in the United Kingdom, a number of computer-industry magazines use this model, including Computer Weekly and Computing, and in finance, Waters Magazine. For the global media industry, an example would be VideoAge International.

Trillest-Keeping it RealTrillest comes from the word true+real

Realest-Keeping it Realactual,true,genuine