business sustainability percci

A N Damane; Generic Presentation

BEE WorkshopBusiness Sustainability

PE Regional Chamber of Commerce and Industry

19 March 2009

By: Elton Plaatjes

http://www.pdfcomplete.com/cms/hppl/tabid/108/Default.aspx?r=q8b3uige22


“to be a centre of excellence

for small enterprise development

in South Africa”

The seda Vision



“to promote, develop and support small enterprises

to ensure their growth and sustainability”

The seda Mission



seda Values

• N - nurture• I - innovation• C - customer servi ce• E - excellence• R - resilience



Definition of Sustainability

Definition of the word Sustain: 1) to support; to provide for; to finance; to assist; to encourage

2) as the ability "to maintain; keep in existence; keep going; prolong; keep supplied with the necessities."

Sustainability originates out of – Sustain"forms of progress that meet the needs of the present without compromising the ability of

future generations to meet their needs."

- World Commission on Environment and Development



Approximately 20% of seda’s focus will

be on Medium enterprises whilst the

Small, Micro (Formal, Informal) and co-

operative enterprises will get 80% of the

Agency’s focus

Target Market

Micro & Informal

Small

Medium

Micro & Informal

Small

Medium



Market Chal lengesCHALLENGES AND MARKET FAILURES

• Inadequate skills and business acumen

• Lack of access to information

• Lack of access to markets

• Lack of access to finance

• Services offered too generic instead of differentiated and sector based

• Non-involvement of provincial and local government structures

• Poor co-ordination across government and other structures

• Inadequate funding for and mission creep by service providers

• Lack of clear principles and guidelines for participation by private sector

• Poor monitoring and evaluation of service providers and small enterprises



Pre-Start-up / BIET / Entrepreneurial Diagnostic Tool / SBAT / SME Costing / ACO / CPE

Seda: Business Development Process

- What do you need- Can your idea work- Test your business idea- Practical planning- Business assessment and referrals

- How do you plan- Franchising- Develop business plan- Improve business planning- Management skills- Business advice & consulting

- Broaden markets- Tenders & procurement- Toolkits for trade shows & exhibitions- Productivity improvement- Business infrastructure support

- QMS- Procurement opportunities- In-depth assessment of business- Exporting markets- Mentorship & coaching

Seda Business

“Talk”

Seda Business

“Start”

Seda Business

“Build”

Seda Business “Grow”



Seda Nelson Mandela BayService Portfolio

• Services: The Seda Nelson Mandela Bay branch offers an array of non-financial business development services, namely;

Finance & Legal

Human Resource Development

Productivity Technology

Marketing

Quality

JVs / Ownership Agreements / Business Registration / Business Plan Development / Financial Management / IPR

Training / Mentorship / Skills Development Planning / HR Policy & Procedures

Product Development / Process Development / Information Communication Technology

Marketing Plan-strategy-research / Signage / E-Marketing / Trade Exhibitions / Market Facilitation

QMS Implementation / QMS Certification / Product Certification – Testing –Certification CE Mark, GMP



The rules that a successful business operate by today are very di fferent from the rules of 20 to 30 years ago. The widespread use of technology has dramatically cut response times and elevated customer expectations of service.Competi tive advantage is the catch cry, but most business owners struggle to articulate what their point of difference is. The statistics are well known: a staggering 40% of al l new businesses fail within the first 12 months. Within 5 years, more than 80% wi ll have failed.And yet, people are flocking to start up new bus inesses in ever increasing numbers

The Bad News…..First



Nothing is impossible



The Good News……What is it then, that sets apart the successful businesses from the unsuccessful ones? Here are

my top ten tips for creating and maintaining a successful business

1. Successful businesses have repeatable, scalable systems (Processes & Same Experience)

2. They don’t depend on one person (?!)3. Successful businesses can articulate what makes them di fferent from others in

their field (Price?)4. They always add value to the customer ’s experience (++++)5. Use strategies that recognize and reward their employees (Do you like to be

rewarded?)6. Most successful businesses have a powerful vision (Dream Big)7. Planning – short term, long term, medium term (If you have not?)8. Product innovation – re-create or die (Own what you sell!)9. Surround themselves with the right support (Do you think you can do it all?)10. Have an exit strategy (What?.......yes!.....if you can’t…don’t sink the ship!)



William James – “The greatest di scovery of my generation is that human beings can

alter their lives by altering their attitudes of mind”



"If you possess the market, you eventually possess the profits." –Bill Gates

- Concentrate your effort on a market with huge potenti al but few competitors- Get in early and big - Strive to become the industry leader- Set the industry standard to become the industry leader Make your produc t the best Make your produc t the most useful Make your produc t the cheapest - Establish a proprietary position – own what you sell – and protec t this position - Make your customers and strategic alliances offers they cannot refuse - Continually invest in innovation to improve your produc ts and services



Quick Exercise

Let’s use one of the bus inesses from the audience!Any Volunteers!!!



Performance Feature

0

50

100Competitive Price

Customer Training

After-sales Support

Guarantee

Delivery

Solutions

Product Image

Com pany Image

Product variations

Small volumesMaintenance Support

Advice

On-site installation

Financing

.

.

.

.

.

Mabena Mahlangu Im portance to Customer?



Competitor Assessment

0

10

20

30

40

50

60

70

80

90

100PRICE

GUARANTEE

PAYMENT TERMS

TECHNICAL SUPPORT

ON-TIME DELIVERY

INSTALLATION SUPPORT

DESIGN ASSISTANCE

PERSONAL SERVICE

IMAGE

UNIQUENESS

CUSTOMISATION

VOLUME FLEXIBILITY

COMPLEMENTARY SERVICES

SERVICE LIFE

.

.

.

.

.

.My CompanyCompetitor 1Competitor 2



Overall Health Check

0

25

50

75

100Price

Payment T ermsGuarant ee

D el ivery Sp eed

T echnical Supp o rt

Inst al lat ion Sup p o rt

D esign Sup p o rt

Imag e

U niq ueness

C ust o misat io n

V o lume F lexib i l i t y

Service Lif e

C omp lement ary Services

C ust o mer T raining

SOLU T ION S

Pro d uct V ar iat io ns

M aint enance Supp o rt

M aint enance C o st

C ust o mer A ccessPro d uct Innovat io n

Techno lo g ical Lead ershipPro d uct A g eT U R N OV ERM A R KET SHA R E ( U nit s)M A R KET SHA R E ( R / c)

M A R KET V ISIB ILIT Y

EQU IPM EN T OB SOLESEN C E

ST A T E OF F A C ILIT Y

PR OD U C TION PR OC ESS EF F IC IEN C Y

LOC A TION

PR OD U C T ION C OST

EM PLOY EE SKILLS

EM PLOY EE R ETEN TION

Pro d uct Lif e St ag e

C U STOM ER LOY A LT Y

C U ST OM ER C OM PET IT IV EN ESS

Pro d uct C o mp et it ive A dvant age

Secur it y

St o rag e

R eject s / D ef ect s

C ust o mer C o mp laint sProd uct io n Ef f iciency

Pro f it ab i l i t y

YOUR COMPANY Competitor 1 Competitor 2



Your Attitude Contributes to Your Success

• Harvard University found that when a person gets a job or a promotion, 85% of the time it is because of his attitude, and only 15% of the

time because of intelligence and knowledge of specific facts and figures.

• Yet, almost 100% of education rands go to teach facts & figures, which account for only

15% of success in life



Embrace Diversity – BEE Can Work! !!



Can We Achieve Business Sustainability W ithout BEE?

Let’s Consider the fol lowing;

the reality of the world beyond our “own”



Oliver Wendell Holmes

What lies before us, and what lies behind us, are tiny matters compared to what lies within us



Thank You

Seda Nelson Mandela Bay140 Govan Mbeki Ave13th Floor Starport BuldingTel: 041 5022400

Elton [email protected]


business sustainability percci

Business

business plan exhibitions

business acumen lack

seda visionto

seda valuesn

seda missionto

seda s focus

markets lack of access

information lack of