business of sustainability
DESCRIPTION
How will sustainability effect business. What are the risks and opportunities.How can the meetings industry adapt and thrive.TRANSCRIPT
Guy BigwoodMCI Group Sustainability Director
Oct 11
The Business of SustainabilityRisks, Opportunities, Innovation
The premier dedicated global
community for sustainability
education, research, policy and
standards for the meetings and event
industry
I’m past-president
Our mission is to transformthe global meetings industry through
sustainability
World is changingSustainability is one of the defining issues of our time
the world is going
green
Sustainability is here to stay..$5.7 TrillionLow carbon and environmental servicesand products market in 2015 (18% growth in 4 years)
Paradigm
SHIFTin how people select, buy and organise meetings and events
the Paradigm Shift is and will effect everyone
VENUES
HOTELS
CITIES
CORPORATES
SUPPLY CHAIN
GOVERNMENTS
INSTITUTIONS
Smart businesses and destinations are
SEIZINGthis opportunity
So how do you convert and position
a destination to become a
“green leader”
VISION
“The question of reaching sustainability is not about if we will have enough energy, enough food, or other tangible resources …
The question is:
will there be enough leadersin time?”
Dr. Karl Henrik Robèrt, Founder The Natural Step
Forget
GREENThink
SUSTAINABILITY
HOLISTIC SUSTAINABILITY
IntegratedBalancedStrategicApproach
Holistic sustainability
PEOPLE
PLANET
PROFIT
Environment
AntiCorruption
Poverty
LabourRights
HumanRights
Growth
HealthSafety
WINNING SUSTAINABILITY
Sustainability is a business strategy that creates long-term value by
Embracing the opportunitiesand managing the risk
with economic, environmental and social developments
Source: PWC – SAM yearbook
24-oct.-11 19
INNOVATION!
RISKS!
OPPORTUNITY
RISKS! Physical
Regulatory
Reputation
What happens when supply drops and demand increases?
287chemical
substancesin a new born babies blood
2050100005 000 bef. JC10 000 bef. JC
5 million250 million in 1
1 billion in 1800
3 billion in 1960
5 billion in 1987
7 billion in 2011
2 billion in 1930
9 billion in 2050
The world
populationis increasing
ASustainable
Future
Current Reality
Living beyond the limits of earth´s system
Source:The Natural Step
Sustainable Supply
Sustainable Demand
SO WHY DO WE PERMIT THIS?
RISKS
!
Physical
Regulatory
Reputation
Hard and Soft Regulation
31
Taiwan Achievements
Waste recycling rate
Per capita garbage collection volume R
ecyc
ling
rate
(%
)
per
capi
ta g
arba
ge c
olle
ctio
n (k
g)
Year1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Hard Regulation
Carbon Disclosure Project (CDP)evaluates performance of businesses on behalf of 551 institutional investors representing over
$71 Trillion in investment capital
RISKS
!
Physical
Regulatory
Reputation
73% of buyers
would reject a destination with a poor environmental record
IMEX Annual Survey of Buyers
Generation Y81%
Employees want to join a company that makes a difference
Attracting New Staff
24-oct.-11 37
INNOVATION!
MINIMIZE RISKS!
What are theOPPORTUNITIES
These buyers and many more are organising
Sustainable Meetings
Saved 600.000€through sustainabilityprogram
Saved €637.000 through sustainabilityprogram
These buyers and many more are
organising Sustainable Meetings
These buyers and many more are organising
Sustainable Meetings
Savings2007 - $152,6502008 - $320,7022009 - $858,6382010 - $16,204
Marriot New York Marquis New Energy Management System
saves 18% of energy $800.000 a year
2.3Year ROI
Beyond the business case?GMIC Award Winner: DoubleTree Portland
Source: US GBC
5-15%Price Premium for Certified green property sales and rentalsLocum Destination Review and Green Business Review
Exploit NewOpportunities
Sustainability is here to stay..$5.7 TrillionLow carbon and environmental servicesand products market in 2015 (18% growth in 4 years)
Developing Opportunities
47
Building the niche: Over 60 Events organised since 2007
Do your clients ask for sustainability ?
80% of buyers
have taken environmental results into account when organising an event
IMEX Annual Survey of Buyers
Changing habits ..
76% of EMEA meeting planners report that CSR will be a focus
for their organizations (63% in U.S) FutureWatch 2010
But we have not
seenanything yet
But we have not seen anything yet: all these companies are creating
sustainable products
They will be increasingly “sustaining” their
events
Comparing and analysing vendors
MCI Case Study
All events, venues and destinations will be assessedfor sustainability and safety risks
Many smart destinations have already seized the sustainability
opportunity
WHAT ARE SMART DESTINATIONS DOING
TO BE SUSTAINABLE?
STRATEGICPLANNING
FRAMEWORK
TOOLS
EDUCATION
MARKETING
MEASUREMENT
STAKEHOLDER ENGAGEMENT
CERTIFICATION
Learning from others, cutting, pasting, adapting
MCI Sustainable Destination Management Framework
Using theOlympics to brand
London as a sustainablemeetings
destinations
Comprehensive planner toolkit
Melbourne: Citywide measurement project
CopenhagenCapital of Sustainable Meetings
UNIDOS POR UN COMPROMISO
Eventos más sostenibles... unidos por un compromiso Climbing the mountain of sustainability needs
teamworkSUSTAINABILITY
EVALUATION
EDUCATION
COLLABORATION
COMMUNICATION
LEADERSHIP
THE ENDalmost
Minimize
RISK!
MAXIMIZEOPPORTUNITY!
www.esnep2008.com
Sustainability is now about betterperformance. Smarter Business
Trendy, sexy, cool, efficient, healthier, safer
Sustainable Destinations
Are healthy placesWith healthy peopleThat create healthy businessesThat thive…..
