building a bank for the future by peter fisk
TRANSCRIPT
Changing world
New expectations
Shifting power
Reinventing business
RECAPTURING HERITAGE
REINVENTING BRANDS
Thinking different
What’s your “tae Kuk”?
Seeing things differently
Business
narrow
view
Your
narrow
view
Customer
broader
view
You Customer
Seeing things differently
Thinking different things
Create your own space
Don’t be an average bank
Be different … Be “my bank”
+genius+genius© GeniusWorks 2013
The customer agenda
Future
possibilities
Inspiring
purpose
Distinctive
brand concept
Customer value
propositions
Products and
service
Customer
experience
Winning
business model
EX
PL
OR
E
DE
FIN
E
CR
EA
TE
FO
CU
S
INN
OV
AT
E
DE
LIV
ER
PE
RF
OR
M
Future
possibilitiesEX
PL
OR
E
Why try for 10% better …
When you could be 10x better?
Google x … moonshots
Future
possibilities
Inspiring
purpose
EX
PL
OR
E
DE
FIN
E
What’s your inspiring purpose?
“To refresh the world. To inspire moments of
optimism and happiness. To create value and
make a difference."
“To bring inspiration and innovation to every
athlete* in the world (*If you have a body, you
are an athlete).”
“We add sparkle to people's everyday lives."
What’s your inspiring purpose
“To be earth's most customer centric company; to build
a place where people can come to find and discover
anything they might want to buy online.”
“We delight customers worldwide through four actions
… We define innovation. We create experiences. We live
responsibility. We shape Audi"
”To be the world’s most respected and successful
designer, manufacturer and retailer of the finest
jewellery … committed to obtaining precious metals
and gemstones, and crafting our jewellery in ways that
are socially and environmentally responsible."
Future
possibilities
Inspiring
purpose
Distinctive
brand concept
EX
PL
OR
E
DE
FIN
E
CR
EA
TE
Umpqua bank
Umpqua bank
Umpqua bank
Umpqua bank
Umpqua bank
Umpqua bank
Umpqua bank
Umpqua bank
Umpqua Bank
Umpqua bank
Umpqua bank
What’s your brand concept?
Why is it different
and better?
What do you enable
customers to do?Accelerated innovation
How do they feel about
their experience?
What’s your brand concept?
Why is it different
and better?
What do you enable
customers to do?Accelerated innovation
How do they feel about
their experience?
?
Future
possibilities
Inspiring
purpose
Distinctive
brand concept
Customer value
propositions
EX
PL
OR
E
DE
FIN
E
CR
EA
TE
FO
CU
S
Future
possibilities
Inspiring
purpose
Distinctive
brand concept
Customer value
propositions
Products and
service
EX
PL
OR
E
DE
FIN
E
CR
EA
TE
FO
CU
S
INN
OV
AT
E
First national
First national
First national
Future
possibilities
Inspiring
purpose
Distinctive
brand concept
Customer value
propositions
Products and
service
Customer
experience
EX
PL
OR
E
DE
FIN
E
CR
EA
TE
FO
CU
S
INN
OV
AT
E
DE
LIV
ER
square
square
square
square
Future
possibilities
Inspiring
purpose
Distinctive
brand concept
Customer value
propositions
Products and
service
Customer
experience
Winning
business model
EX
PL
OR
E
DE
FIN
E
CR
EA
TE
FO
CU
S
INN
OV
AT
E
DE
LIV
ER
PE
RF
OR
M
Anders Bouvin
handelsBanken
handelsBanken
handelsBanken
Future
possibilities
Inspiring
purpose
Distinctive
brand concept
Customer value
propositions
Products and
service
Customer
experience
Winning
business model
EX
PL
OR
E
DE
FIN
E
CR
EA
TE
FO
CU
S
INN
OV
AT
E
DE
LIV
ER
PE
RF
OR
M
santander
OdeaBank
Metro bank
Silicon Valley bank
caixabank
Zuno bank
Fidor bank
HANAbank
Change
Why
Change the game
Change
WhyChange
Why
Purpose
Category
Brand
Change the DIRECTION
Change
Why
Change
who
Geography
Segment
Relationship
Change the AUDIENCE
Change
Why
Change
what
Product
Service
Enablement
Change the EXPERIENCE
Change
Why
Change
how
Culture
Business model
Impact
Change the business
Change
Why
Change
who
Change
what
Change
Why
Change
how
Purpose
Category
Brand
Geography
Segment
Relationship
Product
Service
Enablement
Culture
Business model
Impact
Change the game
Leaders amplify
Be the change …
You want to see
