Download - Building a Bank for the Future by Peter Fisk
Business
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Your
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Customer
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You Customer
Seeing things differently
Thinking different things
Future
possibilities
Inspiring
purpose
Distinctive
brand concept
Customer value
propositions
Products and
service
Customer
experience
Winning
business model
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What’s your inspiring purpose?
“To refresh the world. To inspire moments of
optimism and happiness. To create value and
make a difference."
“To bring inspiration and innovation to every
athlete* in the world (*If you have a body, you
are an athlete).”
“We add sparkle to people's everyday lives."
What’s your inspiring purpose
“To be earth's most customer centric company; to build
a place where people can come to find and discover
anything they might want to buy online.”
“We delight customers worldwide through four actions
… We define innovation. We create experiences. We live
responsibility. We shape Audi"
”To be the world’s most respected and successful
designer, manufacturer and retailer of the finest
jewellery … committed to obtaining precious metals
and gemstones, and crafting our jewellery in ways that
are socially and environmentally responsible."
What’s your brand concept?
Why is it different
and better?
What do you enable
customers to do?Accelerated innovation
How do they feel about
their experience?
What’s your brand concept?
Why is it different
and better?
What do you enable
customers to do?Accelerated innovation
How do they feel about
their experience?
?
Future
possibilities
Inspiring
purpose
Distinctive
brand concept
Customer value
propositions
EX
PL
OR
E
DE
FIN
E
CR
EA
TE
FO
CU
S
Future
possibilities
Inspiring
purpose
Distinctive
brand concept
Customer value
propositions
Products and
service
EX
PL
OR
E
DE
FIN
E
CR
EA
TE
FO
CU
S
INN
OV
AT
E
Future
possibilities
Inspiring
purpose
Distinctive
brand concept
Customer value
propositions
Products and
service
Customer
experience
EX
PL
OR
E
DE
FIN
E
CR
EA
TE
FO
CU
S
INN
OV
AT
E
DE
LIV
ER
Future
possibilities
Inspiring
purpose
Distinctive
brand concept
Customer value
propositions
Products and
service
Customer
experience
Winning
business model
EX
PL
OR
E
DE
FIN
E
CR
EA
TE
FO
CU
S
INN
OV
AT
E
DE
LIV
ER
PE
RF
OR
M
Future
possibilities
Inspiring
purpose
Distinctive
brand concept
Customer value
propositions
Products and
service
Customer
experience
Winning
business model
EX
PL
OR
E
DE
FIN
E
CR
EA
TE
FO
CU
S
INN
OV
AT
E
DE
LIV
ER
PE
RF
OR
M
Change
Why
Change
who
Change
what
Change
Why
Change
how
Purpose
Category
Brand
Geography
Segment
Relationship
Product
Service
Enablement
Culture
Business model
Impact
Change the game